Jan 2023 – Present · 3 yrs 5 mos · Menlo Park, California, United States

• 2023 - 2025 April Reality Labs
• 2025 May - Present WhatsApp

Mar 2022 – Aug 2022 · 5 mos · San Francisco Bay Area

• Led cross-functional team of 10+ members, including engineering, design, and copy, in data-driven project execution.
• Built and managed a roadmap for high-value, time-critical projects during peak back-to-school season.
• Increased conversion to paid rate by over 10% through the introduction of a trial for freemium users.

Sep 2021 – Jan 2023 · 1 yr 4 mos · San Francisco Bay Area

• Analyzed both growth and engagement initiatives to help understand educators' and kids' behaviors better and supported building a product that facilitates and encourages a love for reading.
• Working closely in cross functionals pods, partnering with product managers I devised KPIs, developed and analyzed A/B tests, performed several in-depth root cause analyses on various product flows to gain insights on user behavior, presented findings to stakeholders including senior managers, C-suite.

May 2020 – Aug 2021 · 1 yr 3 mos · San Francisco Bay Area

• Built reporting around teachers and students engagement giving visibility into millions of user behavior
• Created a suite of automatic reporting dashboards on Looker that tracks the engagement of key features in the product
• Built ETLs and data pipelines to ensure cost effective and quick access to 40TB + of data

Sep 2020 – Aug 2023 · 2 yrs 11 mos · San Francisco Bay Area

• Industry Advisory Board Member for MSBA program

Aug 2019 – Apr 2020 · 8 mos · Santa Monica

• Solving operational problems for unicorn micro-mobility startup using data analytics and business intelligence
• ● Enabled the company to save millions of dollars by building executive and operational level infrastructure to track the hibernation efforts of 100K+ scooters globally during the off-season and during COVID-19 efforts on Tableau
• ● Analyzed damage patterns of scooters and built demand prediction models to determine inventory size
• ● Worked with the SVP of Data to sponsor a graduate school collaboration. Led a team of 8 business analytics graduate students in building a predictive model to determine fleet health
• ● Built ETLs and dashboards to support service center products to aid decision making and optimize labour cost

Sep 2018 – Jul 2019 · 10 mos · San Francisco, California

• Coordinating with prospective students and ensuring higher conversion
• Assisted admission team double the class strength through prospective student outreach
• Curating content for social media and blog posts for UC Davis MSBA account and increased engagement by 10%

Sep 2018 – Jul 2019 · 10 mos · San Francisco Bay Area

• As part of the MSBA program, worked with this international fashion retailer with revenues of $500 million on optimization of end-to-end supply chain for over 5,000 denim SKUs to recommend optimal inventory levels
• Worked on SQL, Google BigQuery to perform exploratory data analysis (EDA)
• Created a suite of Tableau dashboards for improved transparency and identified low performing and high inventory products
• Recommended reduction in 10% inventory cost without significant loss in sales
• Implemented agile and sprint cycles in the team while working in the capacity of project manager

Aug 2017 – May 2018 · 9 mos · Bengaluru, Karnataka, India

• Served marketing department for world’s largest pure-play data analytics company
• Worked on internal marketing and communications
• Introduced trackable URLs in mails and QR codes on TV displays throughout the organization to increase engagement
• Created an internal reporting engine for employee-centric campaigns on advance excel for reporting conversion funnels for a user base for around 3,000
• As part of training period, worked on a simulated project involving a US –based telecom provider’s data
• Decomposed the problem and identified opportunities leading to maximum business impact. Formulated and tested nine hypotheses to ensure statistical significance
• Worked on R to wrangle 23 million entries of data and performed EDA on website traffic and call center traffic
• Identified web pages with high drop-offs and regions with high calls and recommended changes in the websites and advertising agendas to reduce the calls by 5%
• Devised secondary recommendations to introduce customer forums, content marketing at high call rate locations, re-train contact center employees, introduce interactive voice response

Feb 2017 – Jul 2018 · 1 yr 5 mos · Bangalore

• A passion project to help aspiring entrepreneurs’ network with established startups Jan ’17 – Jun ’18
• Hosted over 15 high-profile speakers including, CEOs, CFOs, company co-founders, and Forbes’ featured business leaders
• Established partnerships with the business incubators at the Indian Institute of Management Bangalore, as well as the host of India’s biggest startup summit Ah! Ventures, to host and support startup events
• Managed four teams consisting of 17 total interns

Jul 2014 – Jul 2016 · 2 yrs · India

• Sold 5,000 custom-made units
• Led a team of six, and achieved a 40% profit margin