May 2019 – Present · 7 yrs 1 mo · Dubai, United Arab Emirates

• TPConnects is a next-generation travel technology company that provides an innovative cloud-based travel booking and distribution platform for airlines and travel agencies. Aswani leads the in-house IT operations and oversees the company’s marketing strategy, finance, planning and execution of budget, administration, HR, and IT operations. She is an integral part of both short-term and long-term strategic planning processes that led to organizational restructuring for the company's long-term profitability.
• > Responsible for leading in-house IT operations and overseeing the Company's marketing strategy, finance, planning and execution of budget, administration, HR, and IT operations.
• > Integral part in short-term and long-term strategic planning, M&A to restructure the organization, providing long-term profitability and ensuring seamless operation.
• > Oversees IT Operations, hiring, development, career succession planning, and faculty benefits program, finance and admin operations.
• > Strategically manage investments to increase revenue and build sustainable profit.
• > Successfully Collaborated/Met with many worldwide organizations, investors and dignitaries to foster positive business and initiatives relations.
• > Successfully decreased operational costs by over 60% in less than a year.

Jan 2019 – May 2020 · 1 yr 4 mos · Dubai, United Arab Emirates

• Led and executed online and offline brand marketing campaigns to increase the effectiveness of the distribution of the company's different products and web solutions in different channels by using automotive and different growth mechanisms, automation and other growth strategies. Trained and mentored technical teams on online/offline/PR best practices and oversaw the development of the company's products and corporate PR.
• > Drove re-branding initiative and PR activities to increase the distribution channels and to build brand awareness and to keep consistent sales via marketing.
• > Lead all digital marketing initiatives, including search engine optimization, search engine marketing, social media marketing, content marketing, email marketing, other online growth activities and marketing automation.
• > Created an in-house marketing department to handle marketing, sales, and distribution.
• > Implemented dynamic email campaigns using product affinity data and customer segmentation profiles.
• > Reduced 40% marketing cost by effective digital marketing strategies.

Mar 2019 – Present · 7 yrs 3 mos · India

• Kerala Pravasi Association Trust aims to bring meaningful change for Kerala's underprivileged lives. Kerala Pravasi Association Trust was established by Kerala Pravasi Association (KPA), as part of their vision for a Kerala free from poverty and hunger. A strong, prosperous and self-reliant Kerala, attained by enabling Pravasi’s across the world to contribute generously to any cause they care about, through crowdfunding or corporate giving. Our goal is to harness the expertise of Pravasis across 36 sectors, including agriculture, environmental protection, industrial development, manufacturing, and infrastructure growth and leverage this expertise to address poverty alleviation and unemployment, demonstrating our commitment to safeguarding, protecting, and upholding the rights of the underprivileged. KPA's strong community of members has to date supported to various causes and have addressed pressing policy challenges across the country.
• www.keralapravasiassociationtrust.com

Mar 2018 – Present · 8 yrs 3 mos · India

• Aswani is the founding President of the Kerala Pravasi Association – a non-profit, registered organization working towards the welfare and rehabilitation of expatriates from Kerala, with the vision of creating a ‘Self Reliant Kerala through Pravasi’s’. As a startup leader with a vision and tenacity for new ideas, she's also a representative for women of the Indian diaspora, working towards empowering them with social, economic and entrepreneurial benefits. At a time when technology entrepreneurs were relatively unheard of, she became one of the first women entrepreneurs to take the leap and embark on a journey that saw her play a pivotal role in many tech advancements in the years to come. Her resilience, confidence and self-empowerment have changed the perception of a career in technology for women and paved the way for many to follow. She began her career as a Software Engineer in 2009 and has quickly moved up the corporate career ladder. She soon led a team of Engineers at KINFRA from 2012 to 2016. At the age of 21, her passion for technology led her to co-found a Technology Development company, which was scaled and serves satisfied customers worldwide. The company was recognised as one of the Top 100 Startups from Kerala. It was recognised under the ‘Startup India, Standup India Program’ and was incubated in Kerala Startup Mission with support from the Kerala IT mission. She made her foray into hospitality as Senior IT and PR Manager for Vythiri Village, a five-star resort in Kerala. She brings her expertise in technology and her commitment to working with like-minded people to KPA, where she oversees all the activities and events held by the organisation and virtually coordinates with member associations from across the globe to expand KPA’s presence worldwide. Her digital and social marketing expertise has helped boost KPA’s online presence, making it the most followed international organisation online.
• www.keralapravasiassociation.com

May 2017 – Present · 9 yrs 1 mo · Wayanad, Kerala, India

• Vythiri Village Resort is a 5-star classified property with the most extensive inventory (350 rooms and conference space for up to 2000 pax) in Kerala with a unique focus on MICE tourism. Aswani was part of the Senior management team, working directly under Mr NK Mohamed, the owner and MD of the resort. In the run-up to its opening, she led the resort’s PR, Branding, Marketing, Events and IT operations. She also worked closely with their sister resort the Kadavu Resort and Oriental Institute of Hotel Management.
• As Head of IT, Aswani managed an in-house IT team, including Marketing, PR, e-commerce systems, booking engine, reservation department, payment gateways, and other web-based services oversaw public relations activities and communications, including press releases, social media, company literature, editorial calendars, articles, announcements and media kits, maintained a consistent PR/branding for the property (both online and offline) and successfully executed social media campaigns and by using automations and various growth technics to boost online presence, distribution and sales.
• Under her guidance, the brand built a favourable image among visitors, and in the industry and has risen in status as much sought destination for wellness tourism in Wayanad, Kerala. She also oversaw community-led efforts and the execution of those strategies to improve market presence. She worked closely with various travel trade shows to represent the property.

May 2013 – Present · 13 yrs 1 mo · Bengaluru, Karnataka, India

• Aswani’s passion for technology led her to co-found this creative- tech Development company, Flamboya Media, is a creative tech agency based in Bangalore, India, with a different approach and philosophy towards work. Having clients worldwide, providing IT services, including Custom software development, UI/UX, Branding, Online PR, WEB, and MEDIA Ads. Their commitment towards work can be summed up by their tagline, “As long as there’s space for us to be creative.” The company was listed and recognized as one of the Top 100 Startups from Kerala. The company was also recognized under the ‘Startup India, Standup India Program’ and got incubated in Kerala IT Mission with support from the Kerala Government.

Jan 2013 – Dec 2019 · 6 yrs 11 mos · Kerala, India

• Founded a creative-technology startup and made it list it under top 100 Startups from Kerala under Kerala IT Mission and got selected as the first company to start operations in Kerala Startup Mission Calicut office.

Apr 2012 – Nov 2016 · 4 yrs 7 mos · Calicut Area, India

• Aswani was responsible for managing the IT development and lead and recruitment. She also led the mentorship and guidance for the technical team members in all project activities on multiple small to medium-sized projects or one large project. She proactively participated in developing supporting proposal materials for projects, scoping and planning work, writing technical documentation (admin guides), white papers, and presentations, and contributing to internal operational processes. In her role, she shifted between a creative and a technical focus depending on the project need and the type of project while identifying new opportunities and developing new ideas for clients.

Jun 2011 – Apr 2012 · 10 mos · Calicut Area, India

Jan 2009 – Jun 2011 · 2 yrs 5 mos