Apr 2024 – Oct 2025 · 1 yr 6 mos · Bengaluru, Karnataka, India

• Led cross-functional collaboration with design and engineering teams to deliver improved multi-table gaming experience, reducing undesired user actions by 6% and 3% increase in user engagement.
• Reduced customer support costs by 20% through the development of a conversational AI agent using Gemini and ElevenLabs, leveraging RAG and a structured knowledge base to automate query resolution.
• Led user research to identify pain points in the tournament format. Redesigned the structure based on customer insights, improving product-market fit and driving a 3x increase in tournament top-line revenue.

Mar 2022 – Mar 2024 · 2 yrs · Bengaluru, Karnataka, India

• Improved registration to acquisition conversion by 17% by refining the player matchmaking logic which led to 1% increase in gross revenue.
• Analysed user behavior patterns to identify drop-off points, prompting a redesign of the table join UX, which boosted monthly revenue by 1.5% through enhanced user experience and engagement.
• Achieved a 5% increase in monthly retention and a 3% increase in monthly reactivation by designing
• reactivation campaigns to reduce user churn.
• Developed a pricing strategy by introducing a user activity scoring system that enhanced quality spending and boosted margins by 2%

Feb 2021 – Mar 2022 · 1 yr 1 mo · Gurugram, Haryana, India

• I worked with the Customer Insights and Data Analytics team on:
• Supporting a fortune 500 Pharma client with numerous forecasting models in across different therapy areas.
• Creating forecasting models for the client's new products in the Lung and Bladder markets in the EU5.

Jan 2019 – Feb 2021 · 2 yrs 1 mo · Gurgaon, Haryana, India

• It is a professional services firm focusing on clients' consulting, software, and technology needs, mainly in the healthcare and technology sectors.
• I've worked on:
• Marketing Mix
• 1. Identifying effective marketing channels and optimising spends to save a client ~$8 million.
• 2. Analysed COVID's impact, offering insights into promotional responsiveness and ROI, aiding in better marketing spending plans.
• Forecasting
• 1. Developed an accurate revenue forecast model for a client’s billion-dollar product in the breast cancer market using Excel, VBA, and patient-flow forecasting techniques which resulted in better operational decisions.
• 2. Supported a client in market scenario analysis for oncology products using advance Excel.
• 3. Built a real-time Excel tool to consolidate financial forecasts and test marketing scenarios.

Jun 2018 – Dec 2018 · 6 mos · Gurgaon, India

• Mettl, a Mercer subsidiary, is India's top Talent Measurement firm. It offers skill assessments to companies for hiring, planning, training, and growth.
• KRA:-
• Collaborate with hiring managers to understand needs and design fitting assessments.
• Create test plans and design skill-based assessments.
• Work with experts, designers, and reviewers to ensure timely, quality content.
• Plan and execute assessments for high-potential projects.