May 2024 – Oct 2024 · 5 mos · Mumbai, Maharashtra, India · On-site

• 🚀 Redesigned the flagship B2B SaaS platform's UI/UX, leading to a measurable uplift in user retention, conversion rates, and overall product engagement.
• 🔍 Conducted in-depth heuristic evaluations, usability audits, and A/B testing to drive data-informed design decisions, significantly improving UX satisfaction scores and task success rates.
• 🧠 Facilitated cross-functional UX workshops and led design sprints, ensuring strategic stakeholder alignment and fostering seamless collaboration between design and engineering teams to deliver user-centered solutions.
• ✨ Integrated interactive micro-interactions, motion design, and contextual animations, boosting user delight, click-through rates (CTR), and overall engagement metrics.
• 🤖 Rolled out AI-powered UX enhancements, including adaptive interfaces, contextual smart suggestions, and behavior-driven UI personalization, improving time-on-task and increasing user satisfaction.
• 👥 Led and mentored a team of junior UX/UI designers, promoting design thinking, modern UX best practices, and proficiency in design systems and tools like Figma, Protopie, and Storybook, driving team-wide productivity.
• 🔧 Collaborated closely with front-end engineers to refine the Figma-to-code handoff, minimizing design debt, reducing development rework, and ensuring pixel-perfect implementation.

Apr 2023 – May 2024 · 1 yr 1 mo · Pune, Maharashtra, India · On-site

• Led end-to-end UX/UI design initiatives for multiple B2B SaaS platforms, significantly boosting user engagement through data-driven design optimizations and human-centered methodologies.
• 📊 Conducted extensive user research, including persona development, heuristic evaluations, and usability testing. Translated insights into scalable UX strategies that improved task completion rates and reduced friction in key user flows.
• 🌐 Designed responsive, WCAG 2.1-compliant interfaces for both web and mobile applications, enhancing accessibility, usability, and cross-platform consistency.
• 🎨 Built and maintained robust design systems in Figma, promoting UI consistency, rapid prototyping, and seamless handoffs between design and development teams.
• 📐 Produced detailed wireframes, interactive prototypes, and pixel-perfect high-fidelity UI mockups, accelerating MVP delivery and reducing iteration cycles.
• 🤝 Collaborated closely with cross-functional teams—including product managers, developers, and QA engineers—to align user experiences with business objectives and drive feature adoption.
• 📝 Optimized UX writing, microcopy, and micro-interactions to enhance user onboarding, reduce cognitive load, and lower churn rates across critical touchpoints.
• 📈 Leveraged AI-driven insights and data visualization best practices to design predictive dashboards and smart analytics interfaces, empowering enterprise users with real-time decision-making capabilities.

Feb 2023 – Apr 2023 · 2 mos · Pune, Maharashtra, India · On-site

• 🚀 Led end-to-end UX/UI design initiatives across diverse sectors including logistics, industrial, and F&B, delivering intuitive and high-impact digital experiences.
• 👥 Managed a cross-functional team of 2 UX/UI interns, collaborated closely with a graphic designer and 2 front-end/back-end developers to ship innovative, scalable solutions.
• 📱 Designed responsive web and mobile applications with a keen focus on UI aesthetics, UX strategy, and functionality, ensuring seamless cross-device performance.
• 🛠️ Honed expertise in wireframing, high-fidelity prototyping, user flows, and usability testing, translating complex requirements into user-centric designs.
• ⚡ Thrived in agile, fast-paced environments, maintaining alignment between design systems, stakeholder goals, and end-user needs.
• 🎯 Acquired strong design leadership experience, spearheading design sprints, driving collaborative ideation, and solving multi-layered UX challenges with clarity.
• 📁 Built a robust portfolio of data-driven, user-first digital solutions, fusing creative vision with technical precision to drive engagement and business value.