Ayush Choudhary

Co-Founder

India9 yrs 3 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Scaled GenWise app to over 1M users.
Achieved profitability for KhetiM in just 3 months.
Expert in product-led growth and monetization strategies.

Stackforce AI infers this person is a Product Leader in Consumer Tech with strong expertise in growth and monetization.

Contact

akashchoudhary2695@gmail.com LinkedIn

Skills

Core Skills

Product StrategyMonetizationGenerative AiGo-to-market StrategyPmm

Other Skills

Agile MethodologiesAnalytical SkillsAnalyticsBusiness DevelopmentCROConsumer ProductsContent ManagementContent MarketingContent StrategyCross-functional Team LeadershipCustomer Relationship Management (CRM)Digital MarketingEmail MarketingEmail StrategyEntrepreneurship

About

Product leader with 8+ years of experience spanning startups and consumer tech, from launch to scaling products to millions of users. Skilled in product strategy, monetisation, and product-led growth, with a record of delivering Rs. multi-crore ARR. Experience includes leading GenWise’s product organisation (scaled to 1M+ users, Rs. 3 Cr+ ARR), co-founding KhetiM (profitability in 3 months), and PM roles at Animall, Builder.ai, and Playdude. Deep expertise in acquisition, retention, engagement, and revenue optimisation. Passionate about building products users love, mentoring PMs, and driving growth at the intersection of business and technology.

Experience

9 yrs 3 mos

Total Experience

1 yr 8 mos

Average Tenure

3 yrs 1 mo

Current Experience

Genwise

Head of Product

May 2023 – Present · 3 yrs 1 mo · Delhi, India

Led product strategy and execution for a consumer app focused on India's elderly. My mission was to scale the app and establish a viable business model from the ground up, working directly with the founders to set a clear product vision.
Drove product strategy and execution to scale the app from launch to 1M+ users and 400K MAU, contributing Rs.3Cr+ (~90% of revenue) in ARR.
Pioneered the monetization strategy, growing paid conversions from 1% to 7% by launching revenue products across audio rooms, events, and microtransactions.
Spearheaded user acquisition, increasing installs from 5K to 100K+/month and reducing CAC to Rs. 25.
Built and launched an AI-driven counselor and QA solution, improving quality analysis efficiency by 10x.

MonetizationConsumer ProductsGenerative AICross-functional Team LeadershipProduct Strategy

Animall

Product Manager

May 2021 – May 2022 · 1 yr · India

Managed growth and monetisation for India’s largest cattle trading platform (3Mn+ MAU).
Launched first revenue product contributing ~80% of revenue.
Reduced spend by Rs. 15 L/month while improving conversion, DAU, and retention.

Khetim

Co-Founder

Jan 2021 – Apr 2023 · 2 yrs 3 mos · India

Co-founded and scaled a farm-to-market marketplace in the Rs. 18B raw spices industry, achieving profitability within 3 months.
Generated Rs. 85 L revenue with 11% EBITDA+.
Expanded supply chain to 5 states, onboarding 1,000+ farmers and 20+ clients.

Builder

Growth Product Manager

Jul 2020 – Feb 2021 · 7 mos · Gurgaon, Haryana, India

Improved signup conversion by ~130% and increased demos by ~75% through targeted CRO and landing-page experiments, contributing incremental revenue.
Reduced CPL by ~35% via targeted optimisation and channel testing.

PMMGo-to-Market Strategy

Playdude.com

Head - Marketing and Operations

Oct 2019 – May 2020 · 7 mos · Gurgaon, Haryana

Scaled installs to ~300K and MAU to ~58K through cross-channel marketing and referral programs; reduced CPI by ~40% and fraud payouts significantly.
Led a 16-member operations team to improve support throughput and reduce queries by ~74%.

Edwisor.com

3 roles

Marketing Manager

Promoted

Apr 2018 – Oct 2019 · 1 yr 6 mos

The role involves creative writing on social media and content- driven websites like Quora
Responsibilities:
Curating effective organic marketing strategies, Launching and optimizing various platforms and campaigns.
Developed new campaigns across multiple channels.
Optimized online marketing efforts have the highest ROI. Engaging content that would easily identifiable by the target audience.
Market research: Building creatives. Identify trends and insights and new avenues to optimized lead generation along with identification of new avenues of expansion.
Plan, execute and measure experiments and conversion tests.
Responsible for improving sales funnel, brand visibility, customer acquisition & retention.
Responsible for planning and budgetary control of Email marketing campaigns.

Marketing Associate

Sep 2017 – Mar 2018 · 6 mos

Founding team member- Business Development Executive

Oct 2016 – Aug 2017 · 10 mos

Prospect for potential new clients and turn this into increased business.
Identify potential clients, and the decision makers within the client organization.
Research and build relationships with new clients.
Plan approaches and pitches.
Work with team to develop proposals that speak to the client’s needs, concerns, and objectives.
Prospecting outbound leads on call for company offerings
Converting monthly acquisition targets
Providing customer feedback to product and technology teams
Perform funnel analytics to identify areas to improve month-on-month
Provide inputs to reporting manager on pitch standardization
Market research