Dec 2024 – Aug 2025 · 8 mos · Gurugram, Haryana, India

• Leading the used car seller journey.
• Building Grow24, a new low cost acquisition channel.

Mar 2024 – Jul 2024 · 4 mos

• Leveraged product management expertise to deliver high-impact solutions for diverse clients.
• Key Projects:
• Healthcare Tech: Developed geofenced attendance system for home care nurses, reducing complaints by 100%.
• Social Media App: Led end-to-end development of polling application, from user research to full-stack implementation.
• Applied user-centric design, agile methodologies, and data-driven decision-making throughout. Balanced technical feasibility with business viability and user needs.
• Strengthened skills in rapid prototyping and cross-functional leadership while delivering impactful solutions under tight timelines.

Jul 2021 – Feb 2025 · 3 yrs 7 mos · Gurugram, Haryana, India

• At CliqueUp, I led our startup through two distinct phases, continuously adapting our product to meet market needs and user demands.
• Phase 1: Monetisation Tool for Creators (Jul 2021 - Feb 2023)
• We built a SaaS platform empowering content creators to monetize their skills through workshops and digital products.
• Key achievements:
• Increased creator sign-ups by 3x in 4 months and boosted creator earnings by 28% through targeted acquisition strategies.
• Executed 7 major product iterations using agile sprints, user feedback, and data insights.
• Implemented automated retargeting, resulting in a 10% increase in bookings.
• Developed innovative features like collaboration for paid offerings.
• Achieved an 83% activation rate with 1.5k+ creators and a 4.5/5 satisfaction score.
• Secured a term sheet from a top Indian VC.
• Phase 2: 1:1 Mentorship Marketplace (Mar 2023 - Feb 2024)
• We pivoted to develop a mentorship marketplace connecting professionals with individuals seeking career guidance.
• Key achievements:
• Executed 5 major product iterations in 11 months using agile methodologies and user feedback loops.
• Reduced Customer Acquisition Cost over six months through data-backed strategies.
• Enhanced platform with analytics and retargeting features to improve conversion rates.
• Onboarded 200 mentors across various tech domains, facilitating 500 mentorship sessions.
• Reduced mentor onboarding time from 7 days to 10 minutes through UX improvements.
• Throughout this journey, I honed my skills in product strategy, user research, and agile methodologies. I led cross-functional teams, aligning our product roadmap with business goals. This experience provided invaluable insights into the creator economy, career development space, and the challenges of building and scaling two-sided marketplaces.
• Despite ultimately winding down operations, the lessons learned from CliqueUp's journey have been instrumental in shaping my approach to product development and entrepreneurship.

Feb 2020 – Mar 2021 · 1 yr 1 mo

• As co-founder and product lead at Auderr, I spearheaded the development of a hyperlocal marketplace aimed at revolutionizing grocery delivery with a 30-minute promise. Our platform connected local stores with nearby buyers, bridging the gap in the quick-commerce space.
• Key achievements:
• Led end-to-end product development for user, store, and delivery runner mobile apps, ensuring a seamless experience across all touchpoints.
• Drove user engagement and shop sign-ups, achieving a high month-over-month growth through targeted local campaigns, even amidst pandemic restrictions.
• Implemented innovative features like real-time inventory management and partial-order fulfillment to improve product availability and user satisfaction.
• Successfully onboarded 100 local stores across various sectors in Gurgaon, building a robust network of partners.
• Maintained an average delivery time of 33 minutes.
• Secured an interview with Y Combinator, placing us in the top 2% of 30,000 applications globally.
• This experience honed my skills in product strategy, user research, and agile methodologies, while also providing invaluable insights into the challenges and opportunities in the hyperlocal delivery space. Though we ultimately decided to pivot, the lessons learned here were instrumental in shaping our future ventures.

Jan 2018 – Jan 2020 · 2 yrs

• Formulating core logistics strategy to influence the speed and finesse
• of order delivery.
• Leading the wait time reduction charter to impact CPD :
• Scaling runner model across the IRS (irreplaceable supply)
• restaurants
• Improved and scaled JIT pan India in a systematic and controlled
• fashion
• Devised and scaled NOA (next order assignment) pan India to improve DE utilisation
• Improved the prep time prediction logic by segregating and
• including item level predictions at a restaurant level
• Leading the batching charter to impact CPD :
• Scaled batching from top 8 to all 100+ cities on the platform
• Inclusion of smart dish logic to increase coverage of batching
• Devising and scaling multi restaurant batching across the platform
• Improving bathing and cutting down bad batches by tweaking logic
• Task sequencing for batched orders
• Payout optimisation for batched orders
• Awarded by CEO for impact on delivery costs
• Creating a new delivery line of 'forward deployment' to improve CX,
• Create CX delight while improving RX, DX - “fastest possible delivery of the most desirable food at
• the lowest possible delivery cost”.

Jan 2017 – Jan 2018 · 1 yr · Bengaluru Area, India

• Streamlined and improved the order process flow from delivery warehouse to customer.
• + Formulating algorithms for risk analysis of the rental model followed at RentoMojo.
• + Reducing TAT for KYC check of the customer and product delivery.
• + Formulating algorithms for the automation of the order process.
• + Helped in improving the front-end and back-end product to achieve all the above.

Jan 2016 – Jan 2017 · 1 yr · Bengaluru Area, India

• Lead the UberCLUB program for Bangalore. A loyalty program for Uber’s driver partners.
• Organised FGDs and surveys to analyse the requirements and lifestyle of Uber drivers and based on results scouted, built alliances and partnerships with companies catering to the required sectors.
• Manage marketing, communications, research, and creating cohorts for the program.
• Streamlined the process of vendor <> driver 1v1 interaction and put in place a system to track daily walk-ins and redemptions. Conducted vendor QCs through drivers.
• Incentivised the drivers to increase supply hours by creating events and shaping the program to benefit drivers both monetarily and non-monetarily.

Jan 2013 – Jan 2013 · 0 mo · New Delhi Area, India

• Worked on ongoing GIS project used to support BHUVAN.
• Understood the working structure of DRDO, worked under scientists on Application of Beizer Curve to modify complex curves.