Balamurugan Annamalai — Associate Consultant
Balamurugan Annamalai is a Senior Lecturer in Digital Marketing and Analytics at Middlesex University Dubai. An IIT-IIM graduate with a doctorate in marketing focused on Digital engagement. He has served at Indian business schools such as IIM Sirmaur, IIM Sambalpur, and XIM Bhubaneswar, contributing actively to teaching, executive education, and research. He brings valuable industry perspective from his early career in the FMCG sector. He has facilitated multiple executive training sessions and co-chaired executive education programme with 200+ participants on Digital Marketing & Analytics. Dr. Annamalai has published widely in the area of digital engagement, with his works appearing in ABDC ‘A’-listed journals. He has also served as track chair for digital engagement at leading academic conferences, reflecting his ongoing engagement with the global marketing and research community.
Stackforce AI infers this person is a Digital Marketing and Analytics expert with a strong academic and practical background.
Location: Dubai, United Arab Emirates
Experience: 9 mos
Career Highlights
- Expert in Digital Marketing and Analytics.
- Published widely in digital engagement research.
- Facilitated large-scale executive training sessions.
Work Experience
Middlesex University Dubai
Senior Lecturer (9 mos)
Education
Postgraduate Degree at Indian Institute of Management, Calcutta
Bachelor of Technology at Indian Institute of Technology (Banaras Hindu University), Varanasi
Fellow Programme in Management at XLRI Jamshedpur