Jan 2025 – Present · 1 yr 4 mos · Brisbane, QLD · Remote

• Developed strategic messaging across thought leadership, presentations, and digital platforms to strengthen market positioning and executive credibility.

Jan 2024 – Dec 2025 · 1 yr 11 mos · Australia · Remote

• I spearheaded global marketing initiatives at ITSEC, helping strengthen the company’s brand visibility and positioning across international markets. I established and built the social media presence for both the UAE region and Australia, developing digital campaigns and content strategies that supported brand growth and stakeholder engagement. I also worked extensively on website development and editing, while ghostwriting thought leadership and executive content that translated complex cybersecurity topics into clear, engaging narratives for a broader audience.

Jan 2024 – Sep 2024 · 8 mos · London Area, United Kingdom · Remote

• Founding community team member for a startup dating app, joining at launch to help build, shape and safeguard the platform from day one. Established moderation workflows, enforced community guidelines and managed user reports to ensure a safe, respectful and engaging environment during rapid early growth. Acted as a frontline voice of the brand, supporting users with empathy and clarity while identifying behavioural trends to inform product and safety improvements. Worked closely with a globally distributed remote team across multiple time zones, maintaining clear communication and consistency during scale and rebrand.

May 2023 – Jul 2023 · 2 mos · Melbourne, VIC · Remote

• I collaborated with Today Design Agency to develop and refine content for the Department of Families, Fairness and Housing Victoria (DFFH). My work included leading a comprehensive refresh of website content to improve clarity, accessibility and usability for the public. I also developed resources for a youth skills toolkit app designed to support young people in building personal and professional capabilities. Throughout the project, I worked closely with designers and stakeholders to ensure the content aligned with the overall design objectives and was delivered on schedule.

Mar 2023 – Nov 2023 · 8 mos · Sydney, New South Wales, Australia · Remote

• Pleasure Paradigm is an adult entertainment business, where I managed social media and content creation to elevate the brand's online presence. My responsibilities included producing engaging reels, crafting compelling copy, designing and maintaining the website, and developing a diverse range of creative and strategic social media posts. This role required a keen understanding of audience engagement and brand positioning within a unique and dynamic industry.

Feb 2023 – Aug 2023 · 6 mos · Melbourne, VIC · Remote

• I provided marketing and social media support to strengthen brand visibility and deepen audience engagement across digital platforms, working closely with the CEO and leadership team to ensure communications aligned with the organisation’s strategic direction. My work included developing tailored marketing materials and campaigns that reflected the organisation’s goals and values. Alongside content and campaign development, I also offered strategic consultation to help improve business efficiency and streamline internal processes and operations.

Aug 2022 – Dec 2023 · 1 yr 4 mos · Sydney, NSW · Hybrid

• I managed community engagement across multiple social platforms, building meaningful connections with diverse audiences and fostering thoughtful conversations around mental health. I worked closely with the First Nations team to help amplify their initiatives and stories, ensuring their work was communicated with care and reached the right communities. As the lived experience writer, I conducted interviews and wrote articles that shared personal mental health stories with the broader public, helping to create understanding and reduce stigma. I also helped train seasonal campaign teams, supported community moderation to maintain a safe and inclusive online environment, and analysed social performance to provide insights that informed content and engagement strategies.

Apr 2022 – Aug 2023 · 1 yr 4 mos · Sydney, NSW · Remote

• I researched and produced tailored articles of around 800 words for a range of businesses and organisations, translating client briefs into clear, engaging content that aligned with each brand’s tone and messaging. My work required adapting my writing style across different industries while consistently meeting tight deadlines and maintaining high editorial standards. Through strategic content creation, I helped organisations strengthen their brand visibility and communicate their key messages in a way that resonated with their audiences.

Apr 2022 – Jun 2022 · 2 mos · Sydney, NSW · Remote

• I wrote more than 700 product descriptions for seasonal clothing and accessories collections at Oroton, one of Australia’s leading luxury fashion brands. The work involved translating design details, materials, and craftsmanship into polished copy that reflected the brand’s refined tone and heritage. Writing at this scale required maintaining consistency across a large volume of products while ensuring each description felt considered and aligned with Oroton’s luxury positioning, balancing creativity with precision and close attention to detail.

Mar 2022 – Jun 2022 · 3 mos · United States · Remote

• I worked with MeToo Ethiopia to manage and curate the organisation’s social media presence, helping amplify its mission and advocacy work to a broader international audience. My role involved developing strategic content plans that ensured consistent, thoughtful messaging across platforms while supporting the organisation’s broader communications goals. I also created graphics and visual content aligned with the organisation’s values, strengthening its digital presence and helping important conversations around gender and advocacy reach wider communities.

Feb 2022 – Jun 2023 · 1 yr 4 mos · Melbourne, VIC · Remote

• I developed social media content designed to strengthen the brand’s presence across multiple platforms and connect with target audiences in an authentic way. I worked closely with the graphic media team to ensure that written content and visual assets were aligned with the brand’s identity and overall messaging. Through careful attention to tone, creativity, and detail, I crafted posts that were both engaging and consistent with the brand’s voice.

Jan 2022 – Apr 2022 · 3 mos · Brisbane, QLD · Remote

• I supported the relaunch of Write on Brand’s Instagram presence by developing engaging reels and social media tiles designed to reintroduce the brand and strengthen its visibility online. Working within a startup environment gave me the opportunity to contribute across multiple areas of content creation while helping shape brand voice and social media direction.

Nov 2021 – Feb 2022 · 3 mos · Melbourne, VIC · Remote

• While working with Adorer Content, I specialised in writing product descriptions and editorial style copy for high end bridal designers. The role involved crafting detailed product narratives for luxury wedding gowns from both Australian and international designers, translating intricate design elements, fabrics and craftsmanship into compelling copy that aligned with each brand’s aesthetic.
• This work required a strong understanding of luxury fashion language, brand tone, and the expectations of premium bridal audiences. I produced clear, polished descriptions that balanced storytelling with precision, ensuring each piece captured the individuality of the gown while remaining consistent with the designer’s brand voice and the broader e commerce experience.

Jun 2021 – Present · 4 yrs 11 mos

• I run a global copywriting and content strategy business, partnering with brands, founders, and leadership teams to shape clear, compelling narratives. My work spans thought leadership, brand voice development, long form editorial, campaign messaging, and executive content across LinkedIn, Substack, and digital platforms.
• I work with clients across technology, cybersecurity, consumer brands, and mission driven organisations, helping them translate complex ideas into content that connects with real audiences.

Feb 2021 – Apr 2022 · 1 yr 2 mos · Melbourne, VIC · Hybrid

• I coordinated the Life and Living Skills Program, developing structured learning manuals and curriculum content designed to support youth development and build practical life skills. This work involved creating clear, engaging educational materials that could be delivered across group programs, ensuring the content was accessible, relevant, and aligned with broader youth support outcomes.
• Alongside program development, I designed a data collection process for the Victorian Government’s community vaccination initiative, helping community organisations better understand and address vaccine hesitancy. In my role as a Youth Homelessness Support Worker, I also provided case coordination and outreach services for young people experiencing or at risk of homelessness. This included working closely with service providers to ensure young people had access to appropriate supports, while maintaining accurate records and contributing to coordinated, multi agency care.

Aug 2020 – May 2021 · 9 mos · Geelong, VIC · Hybrid

• I worked as an Aboriginal Hub Practitioner and Crisis Aboriginal Domestic Violence Specialist at The Orange Door, supporting Aboriginal women, children, and families experiencing family violence. In this role I provided crisis intervention, safety planning, and culturally informed support, ensuring clients could access appropriate services and pathways to safety.
• The work involved close collaboration with Aboriginal services, community organisations, and government agencies to deliver coordinated care that respected cultural context and community needs. I supported clients through complex and often urgent situations, providing advocacy, risk assessment, and referrals to housing, legal, and wellbeing services while maintaining accurate case documentation and contributing to multidisciplinary care planning.

Sep 2019 – Aug 2020 · 11 mos · Africa · Remote

• I worked internationally with No Means No Worldwide (NMNW) delivering and supporting the IMpower empowerment and violence prevention curriculum. In this role I facilitated intensive full day training programs, often running for several weeks, and provided coaching and skill development to new instructors to ensure sustainable program delivery.
• I also contributed to adapting curriculum materials for different cultural contexts, worked closely with implementing partner organisations before and after program delivery, and supported the development of referral networks with local gender based violence organisations and stakeholders. Alongside facilitation, I managed monitoring and evaluation processes, oversaw data collection, and delivered stakeholder presentations on the impact and effectiveness of the program.

Jun 2019 – Oct 2019 · 4 mos · South Africa · On-site

• I worked internationally with young people living on the streets or at risk of street connectedness, supporting the development of social work programs aimed at providing practical support and long term pathways to stability. A key part of my role involved writing and developing organisational policies, procedures, and program frameworks that guided how services were delivered on the ground.
• This included creating documentation that supported safeguarding, case management processes, and program implementation, helping ensure teams had clear structures and standards for working with vulnerable young people. I worked closely with local staff to develop systems that were both practical and adaptable to the cultural and operational context of the communities they served.

Oct 2017 – Oct 2019 · 2 yrs

• Housing and Homelessness Support Worker

Oct 2016 – Dec 2018 · 2 yrs 2 mos

• Housing and Homelessness Support Worker, Youth and Domestic Violence Specialist.

May 2016 – Mar 2017 · 10 mos

• Residential Youth Shelter Worker.

Jun 2015 – May 2016 · 11 mos · Hobart, Tasmania, Australia

Jun 2014 – May 2015 · 11 mos · Hobart, Tasmania, Australia

Jan 2014 – Jun 2014 · 5 mos · Hobart, Tasmania, Australia

Jan 2011 – Jan 2013 · 2 yrs · Hobart, Tasmania, Australia

Apr 2007 – Dec 2007 · 8 mos · Canberra, Australia

Jan 2005 – Apr 2007 · 2 yrs 3 mos · Canberra, Australia