Jun 2025 – Present · 11 mos

Mar 2024 – Jun 2025 · 1 yr 3 mos

• Lettuce is an automated tax and accounting product for solopreneurs, contractors and freelancers designed to help them unlock the value inside their businesses. I led product for the core product experience on a part-time basis in parallel with spinning up my Maven course, AI Copilot and podcast.

Feb 2024 – Present · 2 yrs 3 mos · New York City Metropolitan Area

• I teach a top-rated course on Maven that helps product managers master Product Sense and Analytical interviews with live case discussions, an AI practice copilot, and expert coaching: https://maven.com/ben-erez/pm-interview
• 🔥Selected by Lenny Rachitsky for Lenny's List and featured in Lenny's Newsletter
• I've also built the best AI-powered practice copilot for Product Sense and Analytical Thinking interviews, trained on my frameworks and materials. Perfect for Meta-style PM interviews: https://www.benerez.com/copilot
• Excited to help PMs prepare for interviews at Stripe, Uber, DoorDash and Figma with Insider Loops: www.insiderloops.com

Sep 2023 – Present · 2 yrs 8 mos

• Supra is an invite-only network focused on connecting, supporting, and growing high-caliber Product leaders. I co-host the Supra Insider podcast with Marc Baselga, the founder of Supra. Check out the podcast here: https://suprainsider.substack.com/

Feb 2023 – Feb 2024 · 1 yr · Brooklyn, New York, United States

• Continuum is a premium executive talent marketplace matching venture-backed companies w/ vetted execs for consulting, advising, interim, and full-time opportunities.
• Continuum raised its seed round from Uncork (Jeff Clavier) and secured a Series A from Pelion Venture Partners. I joined shortly after the Series A as the first full-time product hire.

Nov 2021 – Nov 2022 · 1 yr · New York City Metropolitan Area

• Led high-visibility product initiatives to expand TAM and deliver more value for customers.
• Managed team of 2 Senior PMs solving problems around SMS and Email deliverability.
• Attentive is the most comprehensive text message marketing solution, driving 18.5% of total online revenue for businesses by creating thoughtful SMS experiences. Over 5k leading businesses like CB2, Pura Vida, Urban Outfitters, Rebecca Minkoff, Steve Madden, and more rely on Attentive and see strong performance, like 30%+ click-through rates and 25x+ ROI.
• Attentive is backed by Sequoia, Coatue, Bain Capital, IVP, and other leading venture firms.

Jun 2020 – Nov 2021 · 1 yr 5 mos · Menlo Park, California, United States

• Led a team focused on helping millions of small business advertisers succeed through personalized guidance. Drove $300MM+ in incremental annualized revenue for FB (statsig).

Jan 2019 – Mar 2020 · 1 yr 2 mos · San Francisco Bay Area

• I joined Abstract as the first product manager. As the Collaboration team PM, I defined our product roadmap for collaborative workflows in the product, including features for design review, presentation and delivery/handoff.
• At the time I joined Abstract, it was a Series B company with 60 employees.
• Abstract is an enterprise SaaS collaboration tool for mature design teams. The company counts Disney, Hulu, Microsoft and many other Fortune 500 companies in their customer list.

Jan 2016 – Jan 2019 · 3 yrs · San Francisco Bay Area

• As lead PM for the Canvas shopping and checkout experience, I worked with a cross-functional team of engineers and designers to build an entirely new customer-facing experience from scratch. We then iterated over the following two years to optimize conversion (primarily focused on driving new reservations).
• Canvas was launched as a subsidiary of Ford post-acquisition of Breeze and was later acquired by Fair.com in the summer of 2019.
• For the full year prior to Breeze's acquisition by Ford, I was the first and only product manager, leading a team of four engineers and one designer to build Carmada, our flagship fleet management product. When I joined Breeze, it was a Series A company with 50 employees.

Mar 2015 – Oct 2019 · 4 yrs 7 mos · San Francisco Bay Area

• Breathe was a simple iPhone app that allowed users to set reminders to take deep breaths throughout the day. I built Breathe as a side project while at Life360 and launched our app a full year before Apple launched their own Breathe app for the Apple Watch.
• Before sunsetting, Breathe earned 65k downloads and 4.9/5.0 stars w/ hundreds of reviews.

Apr 2014 – Dec 2015 · 1 yr 8 mos · San Francisco Bay Area

• While at Life360, I supported our product managers and built processes for communication between our customer support center in Las Vegas and the QA + Product teams in SF. I also designed from the ground-up an improved tool for our customer support agents to resolve issues.
• I joined Life360 when it was a Series B startup with 30 employees.
• www.life360.com
• IPO in Australia in 2019 (ASX: 360) followed by IPO in the US in 2024 (NASDAQ: LIF)

Jan 2013 – Apr 2014 · 1 yr 3 mos · San Francisco Bay Area

• When I was a young and dumb 22 year old, I founded a company with the vision of building “Resy for clothing stores”. Learned a ton and discovered a passion for customer research and product development (despite being bad at both).

Jun 2012 – Jan 2013 · 7 mos · San Francisco Bay Area