Nov 2015 – Present · 10 yrs 7 mos · Mumbai, Maharashtra, India · On-site

• Leadership & Culture: Played a pivotal role as a founding member, contributing to the creation of company policies, team culture, and operational foundations in alignment with the broader vision of Bharat Wire Ropes Ltd.
• Cross-Functional Oversight: Led core functions across administration, recruitment, finance, supply chain, procurement, marketing, sales, and technical delivery.
• Strategic Planning: Designed monthly and annual business plans to guide cost projections, resource allocation, and informed decision-making.
• Product & Market Development: Evaluated and introduced new products by identifying and onboarding both domestic and international OEMs; managed global procurement processes.
• Sales & Revenue Growth: Formulated and implemented key sales strategies to drive topline growth, improve customer reach, and support long-term scalability.
• Marketing & Pricing Strategy: Integrated digital marketing and competitive pricing strategies into the go-to-market approach, enhancing brand visibility and profitability.
• Technical Collaboration: Supported technical teams in customizing product solutions for client-specific needs.
• Talent Development: Established a training and mentorship framework to identify and groom future leaders.
• Innovation Culture: Championed creativity across teams to fuel innovation, improve internal processes, and maintain market differentiation.