Aug 2023 – Oct 2025 · 2 yrs 2 mos · Atlanta Metropolitan Area

• Launched and scaled a consumer electronics brand before transitioning full focus to Crafted by consultancy.
• Developed product strategy, brand identity, and go-to-market plan for TAIM cable management system
• Directed external teams across design, manufacturing, and logistics; managed vendor relations and overseas production
• Achieved 97% five-star rating on Amazon and secured 600+ media placements across lifestyle and tech publications
• Drove over 3,300 site visits/week within first month of launch; grew social media following to 500+
• Built high-quality D2C pipeline from concept to e-commerce launch, with continued passive sales on Amazon

Feb 2023 – Aug 2023 · 6 mos · Atlanta, Georgia, United States · Hybrid

• Six-month contract serving as design and project management resource for New Restaurant Development team.
• Served as key design and project management consultant, guiding multiple projects from prototype through testing
• Managed four high-investment design projects totaling over $4.2 million, ensuring alignment with brand vision, budget, and schedule
• Collaborated with cross-functional stakeholders to refine designs and prepare for execution

Jul 2019 – Dec 2022 · 3 yrs 5 mos · Atlanta Metropolitan Area

• Led hardware design efforts for a portfolio of products consisting of over $2 billion in annual revenue. Responsible for design and implementation on a portfolio of products spanning both consumer and commercial markets. Managed the process from concept through completion and oversaw product development with contract manufacturers.
• ◦ Portfolio Development & Design Language Creation: Developed a 5-year portfolio roadmap and led the creation of a new design language, enabling cohesive brand expression across Verizon's consumer and commercial product lines.
• ◦ Cost Reduction & Innovation: Achieved over 50% cost savings in Verizon's asset tracker product and extended its battery life by 5x, contributing to a 30% increase in sales post-launch.
• ◦ Cross-Functional Collaboration & Mentorship: Partnered with engineers, project managers, and suppliers to bring complex products to market, while mentoring team members in design and project management best practices.

Feb 2018 – Jul 2019 · 1 yr 5 mos · Kennesaw, GA

• Managed a team of designers and engineers in developing a variety of retail fixtures for companies including Makita Tools, Clif Bar, Yakima, Black Diamond, and more. Responsibilities included design direction, team organization, setting project goals and timelines, client communication and presentation.
• ◦ Team Leadership & Project Oversight: Led a team in developing innovative retail fixture solutions for top brands, managing projects from concept to completion.
• ◦ Client Relationship Management: Acted as primary contact for high-profile clients, ensuring product quality and maintaining strong partnerships throughout the design process.
• ◦ Design Strategy & Execution: Directed the design and engineering strategy, integrating client feedback and market trends to deliver fixtures that met brand and retail requirements.

Mar 2011 – Feb 2018 · 6 yrs 11 mos · Atlanta, GA · Remote

• Ran a self-directed design practice serving agencies, startups, and global brands across industrial design, packaging, branded environments, and soft goods. Functioned as both creative lead and strategic partner to internal teams.
• Notable collaborations included Coca-Cola, Home Depot, Chick-fil-A, Delta Faucets, Brookstone, Graco, and more through agency partnerships and direct contracting.
• Led end-to-end design from early concept through production
• Supported early-stage companies through MVP definition, prototyping, and sourcing
• Collaborated with agency partners across ID, ME, packaging, and environmental design