Jul 2022 – Sep 2023 · 1 yr 2 mos · Los Angeles County, California, United States

• Leading the overall marketing plan and execution into two major categories with a $12+M media
• budget
• Identified and onboarded agencies for creative advertising, brand, social & influencer, paid media,
• content, affiliate, e-commerce/web and PR with an annual development budget of $2+M in 2023. Lead
• all integrated marketing creation in concert with internal creative, e-commerce and digital teams.
• Conducted customer segmentation studies for new parent and wearable markets establishing business
• case, key customers, media plan and messaging. Conducted messaging and feature testing to establish
• optimal messaging to test.
• Led Influencer strategy and execution with 40 Macro/Micro influencers, Influencer kit, training and content execution
• Led the launch of Masimo Stork baby monitor at the ABC children’s expo which garnered 40 new
• specialty accounts and placement at Target, the leading baby products retailer in the US.
• Leading all marketing content submissions while receiving multiple FDA 510K clearance approval

Jan 2020 – Jan 2022 · 2 yrs

• Lead all aspects of brand marketing including all digital marketing activities, content strategy and
• execution, social media and community management, brand strategy, campaign development,
• product launches, PR and promotional planning
• Grew Brand awareness from 13% when I joined to 27%. Achieved above KPI targets each quarter on
• CTR, Leads, and beat units, revenue and margin forecasts .
• Lead integrated marketing campaigns including strategy, planning, analytics, planning and execution
• in coordination with internal teams and external partners
• Manage a variety of agencies including advertising, PR, creative, social media & influencer, research,
• data analytics, growth/acquisition, media, direct mail and digital marketing
• Lead all content marketing efforts including our blog, newsletter, social, podcasts, testimonials, profiles and partner site integration
• Led the successful launch of our flagship product with the Eargo 5 including a Times Square takeover,
• launch video, social media takeover, full-page ads in the WSJ and NYT, and articles with CNN and USA Today
• Lead the development of our website redesign and content integration
• Led the development of our new brand vision and mission updating a pivot for the brand

Jan 2017 – Jan 2020 · 3 yrs · Greater Los Angeles Area

• Led the creation of our first brand book which captured the company vision and mission. The book serves as a key element in aligning all employees and influencers centered around our brand principles and vision. Provided a cogent vision for Fitplan that helped led to our A-round investment
• Lead all experience design and product creation activities for the Fitplan brand and app. Brought consistency of all design elements across all mobile platforms including Android and iOS.
• Led complete website redesign optimizing purchasing funnel and brand messaging. Conducted series of A/B tests to optimize layout and pricing, led to 30% increase in conversion.
• Created new standards and toolkit for Brand and UI design teams and redesigned production package for all content which provided consistency across all platforms of communication
• Creating various Apple initiatives including new Apple Watch app launched in January 2019
• which drove significant engagement from the Apple users.
• Research new and innovative concepts conducting qualitative and quantitative studies to gain deeper understanding of our consumers leading to new discovery, feed and on boarding experience. These insights were used in the redesign of app experiences leading to a 20% growth in NPS.

Jan 2013 – Jan 2017 · 4 yrs · Los Angeles, CA

• Led new Experience Innovation initiative called Sonos LAX. The team pushed new boundaries out of creating brand experience ideas from concept thru prototype to launch
• Created several Sonos studio interactive music installations at NYC Pop-up and Re:Code
• Partnered with Sonos product team to develop new Sonos Music application which highlighted Sonos Studio content and Music service partner service & label adoption
• Led teams on several initiatives including Global ethnography project and VIP program for Sonos. Built out new LAX office which set the bar for new offices within Sonos.

Jan 2012 – Jan 2013 · 1 yr

• Evangelize Nike+ with Partners. Gain adoption of the Nike+ API platform into partners such as Spotify, Facebook, and Apple. Initiated the Nike+ Accelerator program with the team.
• Initiated the first Nike+ accellerator with Tech Stars

Jan 2009 – Jan 2012 · 3 yrs

• Led a team of 4 product marketers on all planning and GTM activities for Nike+ launches.
• Co-Leader of the Nike+ FuelBand team in the creation and launch of the FuelBand experience
• Developed all special edition and limited edition models of the FuelBand
• Led all Nike+ product experience improvements
• Developed consumer understanding with global ethnography studies which led to future roadmap development

Jan 2012 – Jan 2017 · 5 yrs · Greater Los Angeles Area

• Premium leather travel backpacks and accessories for the adventurer who wants style and functionality in one perfect solution.

Jan 2005 – Jan 2009 · 4 yrs · Chicago, Illinois, United States

• Led a team of 45 professionals from a multitude of areas including product management, program management, SW, Mechanical and electrical engineering all around the developing of music products
• Launched over 30 products in 5 years into 4 global regions generating $300M in toppling annual revenue and 45% GM consistently over my time at Motorola
• Led P&L for $300M Mobile Music accessory global category. Included business planning, strategy, channel management, forecasting, roadmap development, product development, marketing and all creative

Jan 1999 – Jan 2005 · 6 yrs · Chicago, Illinois, United States

Jan 1997 – Jan 1999 · 2 yrs · Chicago, Illinois, United States

Jan 1993 – Jan 1997 · 4 yrs