Jul 2025 – Present · 10 mos · Salt Lake City, Utah, United States · On-site

• Helping product and design teams operationalize AI within existing workflows. My focus is on practical integration, design leadership, responsible AI adoption, and building scalable systems.
• Designing AI-assisted research, design, and delivery systems
• Building internal AI agents to automate UX operations
• Developing an independent AI-driven product
• Publishing on design leadership and AI strategy
• Conducting field research on how designers use AI tools
• Evaluating emerging AI design tooling

Apr 2024 – Aug 2025 · 1 yr 4 mos · Salt Lake City, Utah, United States · Hybrid

• Directed UX and Product Design across regulated SaaS products supporting millions of Deaf and hard-of-hearing users. Scaled a UX team spanning design, research, and operations while embedding accessibility, AI-assisted workflows, and design systems into every release. Partnered with executives to turn UX from a service function into a strategic driver measured by retention and ROI.
• Reduced validation cycles to 48 hours through ResearchOps and AI-enabled prototyping.
• Served concurrently as Interim CPO, reducing combined COGS and SG&A 66%.
• Improved engineering velocity through UX governance and system-wide workflow alignment.
• Embedded UX leadership in early roadmap and investment decisions across a multi-product portfolio.

May 2022 – Apr 2024 · 1 yr 11 mos · Salt Lake City, Utah, United States · Hybrid

• Built the company’s first unified UX organization and operating model. Introduced governance, design systems, and research pipelines that made user data central to executive decisions. Created a culture of clarity, mentorship, and measurable outcomes.
• Built and led a 15-person Product Design and Research organization with 0% regrettable attrition.
• Unified 20+ products under a WCAG 2.2 AA/AAA design system, cutting release cycles 30%.

Sep 2021 – May 2022 · 8 mos · Lehi, Utah, United States · Hybrid

• Owned end-to-end UX for cybersecurity and operational platforms. Simplified complex analyst workflows and integrated AI insights into interfaces that improved response time and trust.
• Boosted engineering velocity 32% by consolidating fragmented UI into a unified design system.
• Improved analyst task speed 20% and reduced user errors 15% through workflow redesign.
• Established analytics and experimentation frameworks to support ongoing product optimization.
• Partnered with Engineering to align UX decisions with technical constraints in complex products.

Jul 2020 – Sep 2021 · 1 yr 2 mos · Cottonwood Heights, Utah, United States · Remote

• Led design for compliance SaaS used by enterprise clients in food safety and auditing. Merged hands-on research with workflow optimization to reduce chaos for frontline teams.
• Increased product adoption 15% by redesigning compliance and audit workflows.
• Expanded research coverage 78% by establishing ResearchOps and continuous discovery practices.
• Accelerated delivery speed by integrating desktop and mobile experiences under a single design system.
• Enhanced visibility into risk, quality, and operational performance by redesigning reporting.

Nov 2019 – Jul 2020 · 8 mos · Murray, UT · On-site

• Drove marketing transformation during a volatile growth phase. Rebuilt brand, digital infrastructure, and lead funnel to connect creative work with measurable revenue.
• Led brand, marketing, and digital experience strategy during a growth and market-disruption period.
• Repositioned messaging for CFO-led buyers, contributing to +12% revenue growth.
• Improved acquisition and conversion, driving 27% higher lead quality.
• Modernized web experiences to reduce friction and deepen engagement (+40% session length).
• Built repeatable campaign and content workflows with ROI tracked to pipeline value.
• Partnered with executive and revenue leaders on go-to-market alignment.

Jun 2017 – Oct 2019 · 2 yrs 4 mos · Salt Lake City Metropolitan Area · On-site

• Scaled the agency from boutique to growth-stage consultancy, delivering UX, marketing, and product design for fintech, retail, and healthcare clients. Instituted repeatable systems that balanced creativity with operational discipline.
• Served concurrently as Chief Operating Officer and Creative Director, owning P&L.
• Scaled revenue to $3M+ within 2 years by stabilizing operations and cash flow management.
• Delivered 55% YoY revenue growth and reduced rework 25% by repositioning product offerings.

Jun 2014 – May 2017 · 2 yrs 11 mos · Sandy, UT · On-site

• Directed creative and UX strategy across a mix of web, app, and marketing projects. Partnered with developers, strategists, and clients to align brand promise with product reality.
• Led UX, web, and digital strategy for mid-market and enterprise clients across multiple industries.
• Delivered end-to-end product and marketing experiences from discovery through launch.
• Improved conversion and usability by redesigning complex, content-heavy websites and platforms.
• Partnered directly with clients and executives to translate business goals into shipped outcomes.
• Balanced client delivery, team leadership, and quality under aggressive timelines.

Oct 2012 – Jun 2014 · 1 yr 8 mos · Park City, UT

• Directed UX and brand integration across e-commerce and retail channels. Unified product, creative, and marketing teams to produce a consistent digital experience.
• Improved checkout conversion
• Reusable seasonal frameworks
• Omni-channel brand consistency
• Cross-functional team leadership

Apr 2008 – Oct 2012 · 4 yrs 6 mos · Salt Lake City, UT

• Led creative campaigns across industries, managing design and execution for clients in healthcare, finance, and retail. Established brand frameworks that carried across channels and positioned clients for growth.

Mar 2007 – Apr 2008 · 1 yr 1 mo

Jan 2005 – Jan 2007 · 2 yrs