Brandon “Scoop B” Robinson — CEO
Brandon “Scoop B” Robinson is a versatile journalist, media personality, and cultural commentator, widely recognized as the co-founder of Scoop B Radio, a multimedia platform and influential podcast featuring intimate audio and video interviews with celebrities, athletes, executives, and thought leaders across sports and entertainment. The platform has become a trusted destination for exclusive conversations that bridge sports, music, and culture. Since beginning his media journey in October 1997, Robinson has cultivated a dynamic personal brand through diverse roles across journalism, television, and corporate consulting. He has contributed to SNY and the New York Post, served as talent and acquisition lead at Bovada, led branding efforts for Zenni Optical, spearheaded marketing initiatives at Wooter Apparel, and guided editorial direction as managing editor of RESPECT Magazine. Robinson has also worked as a host at Spotify and as a senior NBA Insider at FanDuel Sports Network, where his reporting and analysis further solidified his reputation as a trusted voice in basketball media. Beyond sports journalism, Robinson’s expertise has extended into talent strategy and cultural commentary. He has served as a talent consultant for GMG Sports & Entertainment and provided critical perspective as a television cultural critic for TV One. His unique ability to merge storytelling, branding, and insider access has made him a sought-after media presence across platforms. Robinson’s career reflects more than two decades of building bridges between journalism, business, and entertainment. From breaking news and exclusive interviews to strategic consulting and brand development, his work continues to influence conversations in sports, media, and popular culture.
Stackforce AI infers this person is a Media and Sports Industry Expert with a focus on journalism and cultural commentary.
Location: Los Angeles, California, United States
Experience: 41 yrs
Career Highlights
- Co-founder of influential podcast Scoop B Radio.
- Over two decades of experience in sports journalism.
- Expertise in talent strategy and cultural commentary.
Work Experience
Yardbarker
Partner (10 mos)
Athlon Sports
Partner (4 mos)
Ahn Fire Digital
Partner (3 mos)
SNY
Contributor (11 mos)
New York Post
Contributor (11 mos)
Audacy, Inc.
Contributor (7 mos)
Sports Illustrated
Freelance (5 mos)
GMG Sports & Entertainment
Consultant (1 yr 1 mo)
97 Ventures
Advisor (11 mos)
TV One
Television Cultural Critic (2 yrs 3 mos)
Spotify
Talent (1 yr)
Calaxy App
Head of Culture (1 yr 4 mos)
SiriusXM
Host (3 yrs)
Bally Sports
Senior Lead NBA Insider (2 yrs 6 mos)
Sinclair Broadcast Group
Executive Producer (2 yrs 6 mos)
Stadium
NBA Analyst (2 yrs 5 mos)
Bovada
Talent Acquisition Lead (4 yrs)
EssentiallySports
Partner (4 yrs)
Society6
Collection partner (1 yr 2 mos)
REVOLT MEDIA & TV
Social Media Contributor (11 mos)
BallerTV
Analyst (1 yr)
NBC Sports Group
Analyst (1 yr 6 mos)
Fox News Media
Contributor (1 yr 1 mo)
WGN-TV
Television Correspondent (1 yr 5 mos)
WVON 1690 AM
Voice Over Artist (1 yr)
Ohio University
Visiting Professor (5 yrs 3 mos)
Menaji Worldwide LLC
Brand Consultant (2 yrs 5 mos)
Heavy
Senior Writer (2 yrs 4 mos)
Pillar College
Adjunct Associate Professor (1 yr)
2K
Talent (4 yrs 1 mo)
TYT
Contributor (1 yr)
Al Jazeera Media Network
On Air Personality (2 yrs 11 mos)
ESPN
Radio Analyst (1 yr 10 mos)
Madison Square Garden Entertainment Corp.
On Air Talent, MSG Networks (1 yr)
MSNBC
Contributor (4 yrs 9 mos)
Basketball Society
Senior Columnist (1 yr 11 mos)
Chicago Bulls
Marketing Specialist (2 yrs 11 mos)
Zenni Optical
Branding (5 yrs 4 mos)
FanSided
Contributor (1 yr)
NJCU Department of Literacy Education
University Professor (1 yr 1 mo)
RESPECT. magazine
Managing Editor (1 yr 5 mos)
CNN
On Air Personality (3 yrs 1 mo)
Scoop B Radio
Co-Founder (10 yrs 1 mo)
CBS
Multimedia Journalist (1 yr 2 mos)
Vibe
Contributing Writer (1 yr 5 mos)
Complex Networks
Contributing Writer (1 yr)
The Shadow League
Contributing Writer (2 yrs 9 mos)
ARISE News
On Air Personality (1 yr 9 mos)
Genco
Head of Music Artist Development (4 yrs 1 mo)
New Era Cap
Brand Consultant (5 yrs 1 mo)
Schneps Media
Freelance Writer (1 yr 7 mos)
The Source Magazine
Staff Writer (1 yr 4 mos)
Worrall Community Newspapers
Freelance Writer (1 yr 8 mos)
Regal Radio
Contributor (1 yr)
DJ Envy
Site Manager (3 yrs 11 mos)
Madame Noire
Freelance Writer (1 yr 1 mo)
BrooklynFans.com
Freelance Writer (8 mos)
amNewYork
Freelance Writer (2 yrs 5 mos)
Jet Magazine
Freelance Writer (2 yrs)
MaxPreps
Freelance Writer (1 yr 9 mos)
CLEANLIFE LLC
Celebrity Engagement Coordinator (2 yrs 10 mos)
EBONY Media
Freelance Writer (3 yrs 7 mos)
NJIT
Lecturer (3 yrs 11 mos)
SLAM
Freelance Writer (2 yrs 4 mos)
The Brandon Robinson Brand
Group CEO (15 yrs 4 mos)
AOL
Freelance Writer (1 yr 4 mos)
Klick Kitchen
Sales Specialist (8 mos)
Best Western® Hotels & Resorts
Maintenance Specialist (5 mos)
Victoria's Secret
Sales Branding (2 yrs 10 mos)
Scoop B
Owner, Scoop B Enterprises Worldwide (28 yrs 7 mos)
Brooklyn Nets
Radio Talk Show Host (1 yr 11 mos)
AAHS World Radio
Host (1 yr 1 mo)
Riverbank State Park
Score keeper (5 yrs 4 mos)
Men’s Walker
Owner (19 yrs)
The Athlete's Foot
Franchise Owner (11 yrs 2 mos)
Education
Master of Arts (MA) at Hofstra University
Bachelor of Arts (BA) at Eastern University
Diploma at Don Bosco Prep
General Studies at Seton Hall Preparatory School