Bryce Betts

Associate Partner

Las Vegas, Nevada, United States12 yrs 9 mos experience

Most Likely To Switch

Key Highlights

Led a team generating 3,500 posts annually.
Achieved 10M followers on social media.
Won 15 Telly Awards and 3 Webby Nominations.

Stackforce AI infers this person is a Social Media Marketing and Content Strategy expert in the B2C industry.

Contact

Skills

Core Skills

Social Media MarketingContent StrategyGraphic DesignMarketingBrandingContent CreationPodcastingCommunicationProduction ManagementCustomer ServiceUi/ux DesignCollaboration

Other Skills

Social MediaData AnalysisSaaS ToolsInfluencer MarketingCampaign ManagementReportingEmail MarketingInfluencer RelationsIllustrationWritingLogo DesignProduct DevelopmentMarketing StrategyBrand DevelopmentAdvertising

About

From action sports designer to creative leader and team builder, I’ve spent over a decade leading social-first content that gets people talking and keeps them scrolling. Today, as Director of Digital Content for @Vegas,the most-followed destination in the world on TikTok, I lead a powerhouse team and a content engine that delivers over 3,500 posts every year across platforms. My background blends graphic design, journalism, and a sharp eye for data, fueling influencer collaborations with top creators and campaigns that stand out in busy feeds. I love big ideas backed by smart strategy. I care about building high-performing teams just as much as viral moments. And I never stop asking, how can this be better? Outside the feed, I’m usually checking out new restaurants, planning my next theme park trip, watching YouTube on TV or somewhere on two wheels.

Experience

12 yrs 9 mos

Total Experience

1 yr 6 mos

Average Tenure

2 yrs 5 mos

Current Experience

Las vegas convention and visitors authority - lvcva

2 roles

Senior Director of Digital Content

Promoted

Oct 2025 – Present · 7 mos

Director of Digital Content

Dec 2023 – Nov 2025 · 1 yr 11 mos

Grew social following from 5.9M to 10M followers (69% - nice)
Spearheaded content strategies driving 335% YoY impression growth (FY24) and 92% YoY growth (FY25), plus 146% YoY engagement growth (FY25)
Optimize content workflow by implementing SaaS tools (Bynder, Monday.com, Koalendar), increasing content output by 342%
Ideate, plan, and execute content for marquee events:
Super Bowl LVIII: 397 posts, 236M views, 50K follower growth.
2024 F1 LVGP: 477 posts, 64M views, 38k follower growth
WrestleMania41: 541 posts, 51M views, 4.4M engagements
EDC 2025: 128 posts, 12M views, 700K engagements
Won multiple awards, 15 Telly Awards, 3 Webby Nominations
Establish efficient workflows and increase collaboration with our Agency of Record, Grey.
Transition content creators from remote/hybrid to full-time in-office with structured brainstorm sessions and check-ins.
Create content with celebrity talent (Jason Deurlo, Gordon Ramsay, Guy Fieri, Bobby Flay, Sammy Hagar, Logan Paul and more).
Curate and collaborate on content with partners (NFL, UFC, F1, WWE, Caesars, Wynn, MGM, and more).
Plan and manage multi-day, multi-location content shoots with six-figure budgets.

Social MediaContent StrategyData AnalysisSaaS ToolsCollaborationInfluencer Marketing+1

Cirque du soleil entertainment group

Social Media & Influencer Relations Manager

Apr 2022 – Dec 2023 · 1 yr 8 mos

Produce campaigns for paid/organic social, OOH, and digital marketing (ideation, planning, and editing).
Onboard creative agency to efficiently produce over 1,000 assets for paid and organic social in less than a year.
Manage creative projects in Asana, Jira, Monday, and Podio
Launch new TikTok with 24M+ views and 20K followers.
Curate and collaborate on content with corporate partners
Guide Intern to oversee community management.
Regularly report results using dashboards.
Launch paid influencer strategy for seven resident shows.
Implement software to create on-brand content at scale.

Social MediaCampaign ManagementContent CreationCollaborationReportingSocial Media Marketing+1

Spiegelworld

Social Media Lead

Jun 2021 – Apr 2022 · 10 mos · Las Vegas, Nevada, United States · On-site

Launch TikTok with 52M+ views and 145K+ followers.
Create a social gif strategy with 150M+ impressions.
Increase Instagram following by 47%.
Send weekly newsletter to 100k+ recipients via Hub Spot.
Onboarded Hootsuite to manage 17 social accounts.
Create content for IG, TikTok, FB, Twitter, LinkedIn, GIPHY and Pinterest.
Design content for casino partners social accounts.
Influencer relations (75 visits with 100M total followers).

Social MediaContent StrategyEmail MarketingInfluencer RelationsSocial Media Marketing

Frnds agency

Graphic Design and Creative

Dec 2020 – May 2021 · 5 mos · Denver, Colorado, United States

Create various logos and branding guidelines
Design and strategize paid social ads
Implement a social gif strategies for e-com clients
Use after effects to create engaging digital ads
Curate and design weekly content for Pinterest

Graphic DesignBrandingContent Creation

20at20

Podcast Host

Aug 2019 – Jan 2020 · 5 mos · Las Vegas, Nevada

Having 20 minute conversations with industry leaders what advice they would give their 20 year old selves. 2,000+ downloads, available on all podcast platforms.

Graphic DesignContent CreationWriting

Dream racing

Graphic Designer / Marketing Specialist

Mar 2019 – Jun 2021 · 2 yrs 3 mos · Las Vegas, Nevada, United States

Create marketing presentations for high end clients, including: Pirelli, Kawasaki, Lamborghini & Dom Pérignon.
Create paid and organic content for FB and IG.
Grow TikTok account from 0 to 50K followers in 1 year.
Retouch and color correct photos for print and digital use.
Maintain and update WordPress website.
Manage MailChimp campaigns to mailing list of 70K.
Create a social gif strategy with over 30M+ impressions.

Graphic DesignMarketingContent CreationEmail Marketing

Undaunted hardware

Graphic Designer / Production Manager

Aug 2018 – Mar 2019 · 7 mos · Las Vegas, Nevada

Design apparel in Illustrator and Photoshop
Design and produce trade-show displays
Manage weekly production schedules
Run production on Brother GT3 and Versacamm sp-300i
Manage WordPress website
Supervise three production employees

PodcastingContent CreationCommunication

Big frog custom t-shirts & more

Graphic Designer

Jul 2017 – Aug 2018 · 1 yr 1 mo · Las Vegas, Nevada

Provided graphic consulting services to customers over the phone and in person
Design clothing in PS and AI with customer in < 15 min
Printed direct to garment shirts on a brother GT-3
Run MailChimp campaigns

Graphic DesignProduction Management

Margolis media group inc

UI/UX Designer

Sep 2016 – Feb 2018 · 1 yr 5 mos

Collaborate with clients to create desirable wireframe before handing off to developers
Design assets for website in Illustrator and Photoshop
Designed wireframe mock ups for two mobile apps

Graphic DesignCustomer Service

Bmx news

Head Writer

Jun 2013 – Jul 2016 · 3 yrs 1 mo · Chicago

Write various editorial columns with over 60k views/week
Take photos: cover industry events and tradeshows
Manage Facebook page
Take and edit photos for news stories

UI/UX DesignCollaboration

Bryce betts designs

Freelance Graphic Designer

May 2011 – May 2020 · 9 yrs · Brentwood, Ca

Design logos, manage social media content, and create full branding packages for various companies and athletes.
Best Selling Book Illustrator
Olympic Gold Medal Winning Bike Graphics
Lamborghini Super Trofeo Championship Winning Car Livery
Golden State Warriors Oracle Arena Popcorn Bags

Graphic DesignBrandingIllustration