Jan 2020 – Jan 2023 · 3 yrs · New York, United States · Hybrid

• Led the end-to-end product vision and design strategy that scaled from MVP to enterprise adoption. Created a UGCV platform that reduced campaign content production time by 70% with the help of machine learning and video edition automation. Built and mentored a team of 20+ designers and engineers, delivering a product trusted by 60+ organizations.

Mar 2018 – Jan 2020 · 1 yr 10 mos · New York, United States · Hybrid

• As a Senior Product Designer at Soapboxx, I guided our video platform from MVP to a market-ready product by recruiting and mentoring a 20-person cross-functional team, defining a data-driven roadmap, and delivering features for clients such as the successful 2020 Biden-Harris presidential campaign, CBS, MoveOn, and ACLU. I built and maintained a scalable design system, crafted user flows and interactive prototypes, and designed micro-influencer discovery and analytics tools that help brands create, curate, and amplify authentic user-generated videos at scale.

Feb 2018 – Mar 2019 · 1 yr 1 mo · Vermont, United States · Hybrid

• Blockchain software designed to solve the entire Hemp and Cannabis industry in the US. During this year, I worked with the design team to help create their portal, sales site, and mobile app. We created wireframes, UI components for the app and portals, and I hired motion designers and illustrators for their sites and videos.

Apr 2016 – Dec 2022 · 6 yrs 8 mos · New York, New York, United States · Hybrid

• At IB5k, I co-founded and scaled Soapboxx, a UGVC video platform adopted by 60+ national organizations, including CBS, ACLU, MoveOn, and the Biden-Harris 2020 presidential campaign, reducing content production time by 70% and powering millions of supporter video views. I also led product design for Foodshed.io, a farm-to-institution marketplace connecting 300+ regional growers with schools, hospitals, and retailers. The platform processed millions in local food sales, cut distribution inefficiencies by up to 30%, and expanded regional market access, making fresh, local food more accessible through digital innovation.

Apr 2016 – Feb 2018 · 1 yr 10 mos · New York, United States · Hybrid

• Led the design of the mobile app, connecting 300+ regional growers with institutional buyers and streamlining farm-to-market distribution with blockchain, reducing supply chain inefficiencies by ~30%.

Nov 2011 – Aug 2016 · 4 yrs 9 mos · Cordoba, Argentina Metropolitan Area

• In October 2011 I founded a concept store in Argentina, called The Bugplanet Store, where I made the curation of the best design brands in Argentina, like Monoblock, Confitte, Vacavaliente, Guardabosques and sell and promote them online and in-store.
• I was also in charge of Bugplanet Store branding, ecommerce design, social and all visual campaigns.

Feb 2011 – Jan 2018 · 6 yrs 11 mos · Netherlands · Remote

• Worked with the digital team creating websites and ecommerce sites. Hired a team 
of 5 designers and engineers from Argentina.

Feb 2011 – Jun 2017 · 6 yrs 4 mos · London Area, United Kingdom · Remote

• Expandeer is an online marketing and e-commerce services company focused on Latin America and the Caribbean, helping companies succeed online. As a Senior Art Director, I was responsible for Expandeer’s creative vision, including web design and development, branding, illustration, and animations. I hired a team in Argentina to create complete websites and e-commerce sites for clients.

Nov 2010 – Jan 2012 · 1 yr 2 mos · Buenos Aires, Argentina · Remote

• As an interactive agency in Argentina we have been working mainly for international studios in Spain, USA, Brazil, Australia, Canada and the UK. We have worked with well known clients such as Samsung, Nike, Movistar, Telefónica, HP, or the Spanish Ministry of Culture developing all kinds of interactive projects including web sites, landing pages, online stores, motion graphics and video presentations, art direction, marketing strategies and more. My role here was helping these brands on their sites and visual campaigns.

Sep 2010 – Jan 2012 · 1 yr 4 mos · Greater Madrid Metropolitan Area · Remote

• Papagayo Web Solutions is a global internet solutions agency for small businesses and local businesses. I was in charge of graphic design and web design for different clients.

Feb 2006 – Nov 2009 · 3 yrs 9 mos · Córdoba, Argentina · On-site

• Graphic and web design for Fiorani Free Shop, LV2, Kawell, Dvino, Pin, Natio, Ristorante Italiano, Apex a Sykes Company, Savant Pharm, Gobierno.

Nov 2004 – Feb 2006 · 1 yr 3 mos · Córdoba, Argentina · On-site

• Graphic Design and Web design for international brands: Hewlett Packard, Hilton Cancun, Sony Vaio, Arcor, Avaya, SAP, Real Resorts.

Mar 1999 – Nov 2004 · 5 yrs 8 mos · Córdoba, Argentina · On-site

• Six years working on the Educational & HR Area, making presentations, designing for international congresses and conferences. Also making corporate design and images edition.