Jul 2024 – Sep 2024 · 2 mos · Denver, Colorado, United States · Remote

• Established processes and guidelines for a brand new team
• Established a Web Components design system in Turborepo built for scalability

May 2024 – Jul 2024 · 2 mos · Remote

• As a Freelance Senior Frontend Engineer, I focus on developing user-friendly and accessible web applications, specializing in design systems and component engineering. I excel in React and VueJS, ensuring all projects meet WCAG compliance standards.
• Key Achievements:
• + Developed custom components and optimized user flows to enhance user experience.
• + Implemented accessibility features across various client projects to meet WCAG standards.
• + Optimized frontend performance to improve overall user satisfaction.
• + Engineered components for design systems to ensure consistency and reusability.
• + Collaborated with cross-functional teams, including designers and backend developers, to deliver high-quality products on time.

Mar 2023 – May 2024 · 1 yr 2 mos · Denver, Colorado, United States

• Guild is a company that partners with employers to offer education and upskilling opportunities to their employees through a platform that connects them with universities and learning providers. Guild's design system, Recess, is a comprehensive framework that standardizes its digital products' visual and functional aspects, ensuring consistency and cohesion across its user interfaces.
• Key Responsibilities:
• + Facilitated the migration of the Recess Design System into a Turborepo mono repo, enhancing engineering scalability and adoption.
• + Engineered new components like Simple Stepper, Date Picker, and Logo, ensuring WCAG compliance.
• + Influenced the integration of Playwright VRT, replacing a paid service and reducing costs.
• + Mentored team members, fostering a collaborative and high-quality code environment.
• + Guided the creation of an internal metrics tool in Next.js.
• + Automated component creation, reducing the time to launch.
• + Set the golden standard for inner source projects.
• Key Achievements:
• + Reduced accessibility violations by 82%, with a 100% reduction in critical violations.
• + Saved $16k annually by integrating Playwright VRT.
• + Reduced manual audits by 97% with the internal metrics tool.
• + Decreased component launch time by 78%.
• + Achieved an 11% quarterly increase in contributions from external teams.

Sep 2021 – Mar 2023 · 1 yr 6 mos · Denver, Colorado, United States

• Guild is a company that partners with employers to offer education and upskilling opportunities to their employees through a platform that connects them with universities and learning providers.
• Key Responsibilities:
• + Spearheaded a full product rebrand using Optimizely feature flags within 3 months without visual leaks.
• + Conceptualized and established the first design token library with CSS, SCSS, and Typescript variables.
• + Coordinated with design teams for iterative component development and maintained the Recess Design System.
• + Enhanced Storybook documentation, improving template consistency and comprehension.
• Key Achievements:
• + Completed the product rebrand with zero visual leaks.
• + Increased developer experience by 23% based on NPS scores.

Jul 2021 – Sep 2021 · 2 mos · Denver, Colorado, United States

• ALFI Inc is a technology company that develops artificial intelligence and machine learning software for providing data-driven digital advertising and content solutions.
• Key Responsibilities:
• + Managed product ownership and UX design, overseeing task creation and priority setting for the Engineering Team.
• + Designed real-time mock-ups and wireframes to guide product development.
• + Mentored and collaborated with engineers on frontend best practices.
• + Influenced the development process by providing UX oversight and strategic guidance.

Oct 2020 – Jun 2021 · 8 mos · Denver, Colorado, United States

• Overtone Haircare specializes in color-depositing conditioners and shampoos to help users maintain vibrant, semi-permanent hair colors without damage.
• Key Responsibilities:
• + Designed and developed a loyalty program education initiative.
• + Created features and custom components with Amplitude analytics tracking in React on a headless Shopify site.
• + Promoted accessibility, analytics, and styling best practices across projects.
• Key Achievements:
• + Increased account creation by 30% and loyalty point revenue by 41%.
• + Enhanced site accessibility, improving user experience for all customers.

Jan 2020 – Oct 2020 · 9 mos · Greater Denver Area

• 60Hertz Energy is creating offline, low-literacy, micro-power grid maintenance software for underrepresented communities around the world.
• Key Responsibilities:
• + Conducted UX research in Alaska to identify user needs for low-literacy software.
• + Developed high-fidelity prototypes and screens for web and mobile applications.
• + Implemented customer configuration settings for custom API dictionaries using VueJS and Element UI component library.
• + Provided UX oversight and collaborated with other developers to ensure a seamless user experience.
• Key Achievements:
• + Enhanced software usability for low-literacy users, improving overall user satisfaction.
• + Developed key frontend components that streamlined user interactions and improved accessibility.

Feb 2017 – Jan 2020 · 2 yrs 11 mos · Greater Denver Area

• DCPA is the nation’s largest not-for-profit theatre organization dedicated to creating unforgettable shared experiences through beloved Broadway musicals, world-class plays, educational programs, and inspired events.
• Key Responsibilities:
• + Updated brand standards to stay current with trends.
• + Designed UX/UI for the website redesign.
• + Improved marketing strategies for better engagement.
• + Directed TV commercials and created custom artwork.
• + Managed multiple marketing channels and met tight deadlines.
• Key Achievements:
• + Increased fundraiser revenue by 15% year over year, raising $1.15 million.
• + Overhauled the Print at Home tickets, improving entrance times by 32% through the introduction of QR codes.
• + Successfully directed art and customer experience for major events, enhancing overall user satisfaction.

Nov 2016 – Jan 2017 · 2 mos · Greater Denver Area

• Domoto Brands is a creative agency providing branding, web design, and marketing services to various clients.
• Key Responsibilities:
• + Established processes for designing and launching websites.
• + Managed digital designers and developers, providing clear goals, direction, and feedback.
• + Art directed and produced websites implementing the latest functionality and best practices.
• + Led quality assurance for websites to ensure high standards.
• Key Achievements:
• + Launched several websites for clients, enhancing their online presence and increasing traffic by 20%.
• + Improved team efficiency by 15% through streamlined design processes.
• + Delivered high-quality digital solutions that met client requirements and industry standards.

May 2016 – Nov 2016 · 6 mos · San Antonio, TX / Austin, TX

• Texas Creative is a marketing services and advertising firm providing cohesive and consistent tools for marketing needs.
• Key Responsibilities:
• + Designed print materials for fundraisers and marketing campaigns.
• + Created t-shirts for Cirrus new hire packages.
• + Presented creative executions to clients.
• + Prepared production and printer files.
• Key Achievements:
• + Increased client engagement by developing visually appealing marketing materials.
• + Improved production efficiency by streamlining the design-to-print process, reducing errors by 25%.
• + Enhanced brand visibility for clients through innovative design solutions.

Jun 2014 – Apr 2016 · 1 yr 10 mos · Austin, Texas Area

• Under Armour is a leading company in American sports products, focusing on innovative, premium apparel and footwear products, as well as digital engagement through their apps.
• Key Responsibilities:
• Developed tools to streamline the creation of custom challenges on MapMyFitness and MyFitnessPal.
• Designed and executed marketing materials for the MapMyFitness family of apps.
• Created the welcome series of emails for UA Record.
• Redesigned email templates to follow best practices.
• Designed custom graphics for a 32 ft. trailer for the Baltimore Marathon.
• Designed sponsored challenges and supporting marketing materials.
• Key Achievements:
• Decreased time to launch by 85% through the development of UI templates for custom challenges.
• Improved email open rates by 20% with redesigned templates.
• Enhanced brand visibility through innovative event activation materials.

Aug 2012 – Jun 2014 · 1 yr 10 mos · Austin, Texas Area

• Drumroll is a modern interactive agency focused on creating success for their clients through smart strategies, unique insights, and innovative branded experiences.
• Key Responsibilities:
• + Conceptualized and strategized creative ideas beyond client expectations.
• + Art directed junior designers to ensure cohesive visual outcomes.
• + Presented creative executions to clients for feedback and approval.
• + Developed brand standards for clients, ensuring consistency across all materials.
• + Designed email campaigns, social images, and contests for high engagement.
• + Created monthly microsite themes to keep content fresh and engaging.
• Key Achievements:
• + Boosted client engagement through innovative and strategic design solutions.
• + Enhanced brand consistency and recognition for multiple clients.
• + Increased email campaign open rates by 25% with compelling design and strategy.

Feb 2012 – May 2012 · 3 mos · Austin, TX

• Data Foundry provides comprehensive wholesale and retail data center outsourcing, colocation, and disaster recovery services.
• Key Responsibilities:
• + Created high-volume production art for multilingual web banners.
• + Designed webpage layouts and web banners.
• + Developed data sheets and other print material.
• + Created graphics for web, print, and mobile apps.
• Key Achievements:
• + Streamlined the design process, reducing production time by 20%.
• + Enhanced visual appeal and usability of web and print materials.
• + Successfully managed multilingual design projects, improving client satisfaction.

Jul 2011 – Oct 2011 · 3 mos

• Springbox is a full-service interactive marketing firm specializing in digital solutions for major clients.
• Key Responsibilities:
• + Designed flash and mobile banners.
• + Worked directly under an Art Director to develop creative concepts.
• + Designed a logo for Innovation in Austin.
• + Comped out a website and email layouts.
• + Prepared files for the development team.
• + Conducted extensive image searches to support design projects.
• Key Achievements:
• + Developed visually compelling flash and mobile banners, enhancing client campaigns.
• + Created a distinctive logo that contributed to the brand identity for Innovation in Austin.
• + Streamlined the file preparation process, reducing turnaround time by 15%.

Jun 2011 – Oct 2011 · 4 mos

• Moolala offers incredible deals from local or online merchants, saving customers 50-90% off retail.
• Key Responsibilities:
• + Created images for daily deals.
• + Collaborated on marketing materials to promote offers.
• + Designed infographics for presentations.
• + Conducted extensive image searches to support design projects.
• Key Achievements:
• + Enhanced the visual appeal of daily deals, contributing to higher customer engagement.
• + Developed marketing materials that effectively promoted merchant offers.
• + Improved presentation quality with well-designed infographics.

Jan 2011 – May 2011 · 4 mos

• The Austin Museum of Art presents an array of art experiences in the fun, informal, and collaborative spirit of Austin.
• Key Responsibilities:
• + Designed the exhibition catalogue for "New Art in Austin: 15 to Watch."
• + Created web banners to promote museum events.
• + Designed membership stationery to enhance member engagement.
• Key Achievements:
• + Developed a visually engaging exhibition catalogue that enhanced the presentation of new art.
• + Increased event attendance through effective web banner design.
• + Improved member satisfaction with thoughtfully designed membership stationery.

Jan 2011 – Apr 2011 · 3 mos

• Capital Printing Co. is a quality-oriented printing company with an emphasis on full-color print production.
• Key Responsibilities:
• + Conducted quality control on proofs leaving pre-press.
• + Prepared plates for press runs.
• + Assisted in the bindery with hand work and folding of various jobs.
• Key Achievements:
• + Improved proof accuracy, reducing errors by 20%.
• + Streamlined plate preparation processes, enhancing efficiency.
• + Contributed to the timely completion of print jobs through effective bindery support.

Jun 2009 – May 2010 · 11 mos

• The Student Association for Campus Activities (SACA) is the primary source for free entertainment on campus, providing diverse programs that encourage fellowship among students.
• Key Responsibilities:
• + Designed posters, T-shirts, and other marketing materials for over 40 events.
• + Coordinated all printing tasks and established a new project workflow system.
• + Marketed events to increase student participation and engagement.
• + Redesigned the SACA logo and led a diverse group of volunteers.
• Key Achievements:
• + Increased event attendance by 25% through effective marketing strategies.
• + Improved workflow efficiency, reducing project turnaround times by 20%.
• + Enhanced the visual identity of SACA, contributing to greater brand recognition.

Mar 2008 – Dec 2019 · 11 yrs 9 mos · Greater Denver Area

• Casey Eickhoff Design offers a wide range of design services, including graphic design, branding, and event coordination.
• Key Responsibilities:
• + Managed various design projects and brand ambassador event staffing.
• + Collaborated with clients to develop design concepts and execute marketing strategies.
• + Created custom graphics and visual content for different media channels.
• + Coordinated events and promotional activities to enhance brand visibility.
• Key Achievements:
• + Successfully delivered high-quality design projects for notable clients, including Under Armour, Comcast, and Jefferson Bank.
• + Increased client satisfaction by consistently meeting deadlines and exceeding expectations.
• + Developed innovative branding solutions that significantly improved client brand recognition.

Mar 2006 – Jan 2009 · 2 yrs 10 mos

• Best described as a marketing services and advertising firm, Texas Creative (TXC)was built with a graphic design and brand identity backbone. In the past several years, TXC’s clients have relied on them for them expanding marketing needs and their broad abilities have enabled them to provide one-source solutions. Whether it’s on-line or off-line, their team can provide cohesive and consistent tools for that marketing toolbox.
• Job Requirements:
• +Logo design
• +Production work
• +Archiving past design jobs
• +Administrative work
• +Filing
• +Answering phones
• +Solved efficiency problems
• +Assisted in billing