Mar 2023 – Sep 2023 · 6 mos · Mumbai, Maharashtra, India

May 2022 – Mar 2023 · 10 mos

Jan 2021 – Mar 2023 · 2 yrs 2 mos · Mumbai, India

• Oracle Advertising Suite:
• Oracle Audience - BlueKai & AddThis
• Grapeshot for Contextual Targeting
• Moat for Measurement

Jul 2018 – Jan 2021 · 2 yrs 6 mos · Mumbai Area, India

• In my former role, and as part of the core team, my job was to evangelise Hotstar narrative across top agencies and drive consistent growth to deliver on monthly targets.
• Instrumental in launching Hotstar Connect: Roadshows with agency teams to train and resolve queries
• QBR’s with the top management and lay foundation for the upcoming quarters
• Collaborated with the agency central team to set up processes for seamless business inflow.

Jan 2017 – Apr 2018 · 1 yr 3 mos

• Launched MediaMath early this year and became the 1st Programmatic resource of MediaMath Platform at Zirca.
• Handled DSP, SSP, DMP and ATD/ITD relations with Appnexus, Pubmatic, Cadreon, AOD, Amnet, Xaxis and independent agencies/clients.
• Worked with agencies to set up Trading desk/Programmatic model in-house. AOD, Madison, Social Kinnect, Experience commerce to name few.
• Initiated DMP sync for ATD’s by using MediaMath core technologies.
• Effectively manage, mentor and grow team of Platform Sales Managers to maximize MediaMath institutional knowledge development and client satisfaction.
• Aggressively evangelize MediaMath capabilities and drive consistent billings growth to deliver on quarterly targets.
• Certify/train clients & agencies on Programmatic basic and advanced courses. NMI couses( MediaMath’s New Marketing Institute)
• Work with the team on Data Analytics and Audience insights to design tech innovation & sophisticated strategies that uniquely deliver business goals.

May 2016 – Dec 2016 · 7 mos

• Outbrain (Content Promotion Platform) – National Key Account Lead
• My role as National Key Account Head was to identify and develop key accounts nationally. Additional responsibility was to manage sales for West and South region.
• Developed new category and activated more than 150 clients annually. Resulting in revenue growth of 110% quarter-on-quarter.
• Designed custom deals for clients to increase engagement and page views on partner properties. HUL, ABG, Marico, Godrej, USL, Flipkart, Redbull, etc. to name few.

Oct 2015 – Apr 2016 · 6 mos

• Driving ad sales for 2 products Outbrain (Content Marketing) & The Economist (English weekly)

Apr 2015 – Sep 2015 · 5 mos

May 2013 – Mar 2015 · 1 yr 10 mos · Mumbai

Dec 2010 – Apr 2013 · 2 yrs 4 mos · Mumbai Area, India

• Acquiring high value clients & media agencies.
• Responsibility to train and handle a Digital Sales team to deal with any eventuality.
• Managing the account of respective Client & Agency

Jul 2008 – Jul 2009 · 1 yr

• Was a part of a team where portuguese was a basic requirement. Being my first job it gave me the opportunity to discover my skills, where I dealt with International clients in customer rebate department.
• Got a Token of Appreciation from TCS Gems Department for the kind of dedication towards work.