C

Charan Choudhary

CEO

Gurugram, Haryana, India4 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led supply chain scaling for a fast-growing D2C brand.
  • Built operational systems to support 25-30x revenue growth.
  • Extensive collaboration with farmers and processors.
Stackforce AI infers this person is a Supply Chain and Operations expert in the D2C food industry.

Contact

Skills

Core Skills

Supply Chain ManagementManufacturing OperationsProduct DevelopmentOperations ManagementSourcingProcurement Management

Other Skills

Vendor ManagementProduct ManagementInventory & Pricing ControlsStrategic SourcingChange ManagementManagementCritical ThinkingTeamwork

About

I work on the manufacturing and supply chain side of Anveshan, a D2C food brand building honest, traceable products from Indian farms. I joined in 2022 as Manager – Sourcing & Procurement when the company was doing around ₹1Cr a month. Over the last four years, we've grown roughly 25-30x, and I've moved through Sourcing, Products, Operations, and now Supply Chain as the company has scaled. Each role has been less about a title change and more about whichever part of the backend was breaking next. Most of my work sits in unglamorous places — manufacturing partner networks, processing units, pricing controls, machine selection, quality systems, the kind of process design that only matters when it stops working. I've spent a lot of time with farmers, processors, machine manufacturers, and researchers, and a fair amount of time in rooms with leadership team and founders watching what scaling actually costs. Background: MBA from NIFTEM (FABM), BTech in IT before that. I don't post often, but I'm always happy to talk shop with people building in agri, food, D2C, or operations. Reach out if any of that overlaps with what you're working on.

Experience

4 yrs 11 mos
Total Experience
1 yr 7 mos
Average Tenure
3 yrs 11 mos
Current Experience

Anveshan

3 roles

AVP- Manufacturing

Promoted

Apr 2025Present · 1 yr 2 mos

  • Leading supply chain and manufacturing at Anveshan, with end-to-end ownership of building and scaling both in-house and partner manufacturing capabilities. Driving day-to-day operations, process and system development, processing unit setup, quality and compliance systems, and strategic partnerships with processors and equipment manufacturers. Focused on improving operational efficiency, strengthening manufacturing infrastructure, and building sustainable unit economics to enable scalable product growth.
Vendor ManagementProduct ManagementInventory & Pricing ControlsStrategic SourcingChange ManagementSupply Chain Management+1

Head of Product and Operations

Promoted

Apr 2023Mar 2025 · 1 yr 11 mos

  • Oversaw product development and operations through the company's steepest growth phase. Built the systems that let the catalogue expand without operational chaos — pricing controls, inventory frameworks, vendor management, and the cross-functional coordination between sourcing, ops, marketing, and finance that growing companies usually figure out the hard way. Worked closely with founders, researchers, and external partners on new product launches.
Inventory & Pricing ControlsVendor ManagementProduct DevelopmentOperations Management

Manager- Sourcing & Procurement

Jun 2022Apr 2023 · 10 mos

  • First role at Anveshan, when monthly revenue was ~₹1Cr. Owned sourcing and procurement across the catalogue — building the farmer and processor network, setting up procurement processes, and managing the vendor and pricing side as volumes grew. A lot of the foundational supply chain decisions made in this period are still load-bearing for the company today.
Change ManagementInventory & Pricing ControlsSourcingProcurement Management

Pepper farms

Cluster Manager

Feb 2022Jun 2022 · 4 mos

  • Managed cluster-level operations for a fresh produce supply chain — coordinating between farms, logistics, and demand. Short stint, but a useful ground-level view of how fresh-category supply chains actually function (and fail).
ManagementInventory & Pricing ControlsSupply Chain Management

Our food

Assistant Operations Manager

Jun 2021Feb 2022 · 8 mos · Jaipur, Rajasthan, India

ManagementVendor ManagementOperations Management

Education

National Institute of Food Technology Entrepreneurship and Management, Haryana

Master of Business Administration - MBA — FABM

Jan 2019Jan 2021

Global Institute of Technology,Jaipur

Bachelor of Technology - BTech — Computer Science

Jan 2014Jan 2018

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