Sep 2017 – Jan 2022 · 4 yrs 4 mos · Berlin Area, Germany

• Led the cross-platform development of Traktor Pro 3 and shipped 3 Hardware DJ products with a user centered research and design process. Led 2 design teams and steered 3 engineering teams.
• Shipped:
• Traktor Pro 3 and long standing features (SW)
• Traktor Kontrol S4 (includes Haptic Drive) (HW)
• Traktor Kontrol S2 (HW)
• Traktor Kontrol S3 (HW)
• Extending the core Traktor DJing experience to 3rd party Hardware

Feb 2017 – Jun 2017 · 4 mos · Bangalore

• Led the omni-channel Customer Experience Revamp across multiple touch-points for makemytrip, redBus and Goibibo. These led to a 40% drop in the number of calls for refunds and journey issues. Redesigned their android app w/ contextual messaging and action depending on the status of the trip, redesigned their tracking application and the SRP tupple which led to an increase in CTRs and eventually the revenue.
• redBus was acquired by Go-Ibibo and later merged w/ Makemytrip to form Asia’s largest travel conglomerate Go-MMT.

Nov 2015 – Jan 2017 · 1 yr 2 mos · Bengaluru Area, India

• Directi is the parent company for Flock and Zeta: https://www.directi.com/

Nov 2015 – Jan 2017 · 1 yr 2 mos · Bengaluru Area, India

• Flock believes that the in-chat app experience is broken and some tasks are best left to UI than bots or retarded slash commands.
• Worked on apps (listed in https://apps.flock.com/), integrations and in-chat apps platform - a massive platform overhaul which transformed Flock from being a just another chat app to a fully integrated team messenger.
• Since the launch of the App store in June 2016, engagement with Flock increased by 30%. Over half of all daily active users engage with these apps and have made a ton of integrations. In creating the apps, the product and dev team designed a proprietary platform which allows users to interact w/ these apps - inside the chat window and via sidebar, without the slowing down the in-chat app experience.
• Demo: https://demo.flock.com/?ftId=kLPQPaUqKnLw1mJb&source=website
• Mac app: https://itunes.apple.com/us/app/flock-team-communication-app/id883594849?mt=12
• ios: https://itunes.apple.com/us/app/flock-team-communication-app/id879007584?mt=8

Nov 2015 – Jan 2017 · 1 yr 2 mos · Bengaluru, Karnataka, India

Oct 2013 – Nov 2015 · 2 yrs 1 mo

• Built the UX team from ground up, mentoring interns and experienced professionals. Established the UX practice and introduced pragmatic qualitative user research.
• Built a new learning experience platform complete w/ LMS, a mobile app which served as ready reckoner and connecting it w/ Tata's reimagined 300k+ social workplace. This gamified social learning initiative led 70% increase in engagement of otherwise defunct & compartmentalised L&D platform.

Jul 2012 – Sep 2013 · 1 yr 2 mos

• Worked as a consultant for PricewaterhouseCoopers (PwC) setting up their first digital wing and UX/CX team.

Dec 2010 – Jul 2011 · 7 mos · Bengaluru Area, India

• Worked on my graduation project which involved an aviation SW.

Jun 2007 – Jul 2011 · 4 yrs 1 mo · Bangalore

• Have worked for a bunch of startups and fortune 500 companies on product design.