C

Chirag Goel

CEO

Bengaluru, Karnataka, India14 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led localization for Microsoft Ads in 34+ languages.
  • Revamped architecture for Power Pages enhancing scalability.
  • Spearheaded AI integration reducing translation costs by 4x.
Stackforce AI infers this person is a SaaS and AdTech expert with strong frontend development skills.

Contact

Skills

Core Skills

ReactNode.jsLocalizationProject ManagementAi IntegrationCost ManagementGraphqlArchitecture DesignScalabilitySystem Design

Other Skills

AJAXAngularJSApollo GraphQLAzureAzure AICMSCSSCascading Style Sheets (CSS)Cost ReductionData AnalysisData ScienceDynamics 365Efficiency ImprovementEntrepreneurshipExpress.js

About

Profession === Engineer πŸ’» | Love === Teaching 😍 | Passion === Mentoring ❀️‍πŸ”₯ Enroll in Frontend courses: https://learnwithchirag.engineerchirag.in/ I talk about Web Development, System Design, and Interview Preparation that might help folks to make their career and professional growth in Frontend Development πŸš€. I share my knowledge on youtube and medium. Check out the links below: πŸ“Ή Youtube channel: https://www.youtube.com/engineerchirag πŸ“ Blogs: https://medium.com/@engineerchirag I believe in knowledge sharing. The more you pour out, the more life will be able to pour in 😊 Connect with me if you would like to consider me as your buddy, teacher, or mentor πŸ™

Experience

14 yrs 3 mos
Total Experience
2 yrs 1 mo
Average Tenure
4 yrs 7 mos
Current Experience

Microsoft

5 roles

Principal Engineering Manager

Promoted

Mar 2025 – Present Β· 1 yr 3 mos

Senior Software Engineering Manager

Promoted

Apr 2024 – Mar 2025 Β· 11 mos

  • Role: Senior Software Engineering Manager
  • Product: Microsoft Ads
  • Technologies: React, Node.js, GraphQL, OData, Azure, Power BI, Power Automate
  • Key Contributions & Impact:
  • Engineering Leadership: Leading a team of 7 engineers across multiple verticals within Microsoft Ads, driving innovation and execution across platforms.
  • Global Reach & Localization: Owner of Microsoft Ads Globalization, ensuring Web UI, Desktop, Mobile, Email, and Sales Tools are localized in 34+ languages, enhancing accessibility for global markets.
  • AI-Powered Translation: Spearheaded the integration of Azure AI-based translations, reducing translation costs by 4x while improving accuracy and efficiency.
  • Automation & Efficiency: Introduced Azure Pipelines for automatic translation of UI strings, enabling real-time localization without human intervention, reducing manual effort significantly.
  • AI-Driven Asset Generation: Leading an initiative to leverage AI-based asset generation in Microsoft Ads, enhancing ad content creation and optimization.
  • Xandr Localization Overhaul: Led a team in localizing Xandr across 20+ repositories with diverse tech stacks and build processes. Reduced the time required to introduce new languages from 6-8 weeks to just 1 week.
  • Process Optimization: Implemented Agile methodologies, shortening localization project delivery times from 18 months to 6 months by planning and execution using AI.
ReactNode.jsGraphQLODataAzurePower BI+1

Senior Software Engineer (Microsoft Ads) - L64

Jan 2024 – Apr 2024 Β· 3 mos

Senior Software Engineer (Power Pages) - L64

Promoted

Mar 2023 – Jan 2024 Β· 10 mos

  • Role: Lead Senior Software Engineer
  • Product: Microsoft Power Pages – Next-gen Low-Code/No-Code Platform
  • Technologies: React, GraphQL, OData, Dynamics 365, Azure, Power BI, Power Automate
  • Key Contributions & Impact:
  • Architectural Overhaul: Revamped Power Pages' architecture to decouple UI from data, enabling seamless support for both SQL & NoSQL databases, improving scalability and flexibility.
  • Cost Optimization: Led the deprecation of GraphQL over OData, reducing server costs by 30% while improving data retrieval efficiency.
  • Performance Enhancements: Implemented Auto-Save & Undo/Redo functionality across 20+ entities, abstracting operational complexity and enhancing user experience.
  • Developer Productivity: Designed and developed a browser extension for debugging, significantly improving issue resolution time for ProDevs and enabling PMs to track user activities effectively.
  • Mentorship & Leadership: Mentored a team of 6 engineers across multiple projects, fostering best practices in design, accessibility, and performance optimization.
  • Micro-Frontend Innovation: Established the foundation for a Micro-Frontend architecture, enabling dynamic component rendering through the Power Pages Marketplace.
  • Accessibility & Compliance: Led accessibility initiatives, ensuring compliance with Microsoft's accessibility standards, enhancing inclusivity for a global audience.
  • API Standardization: Developed a reusable API wrapper package, streamlining CRUD & bulk operations across services by abstracting upstream dependencies, boosting development efficiency.
ReactGraphQLODataDynamics 365AzurePower BI+1

Senior Software Engineer - L63

Aug 2021 – Mar 2023 Β· 1 yr 7 mos

  • Building next-generation low-code-no-code platform.
System Design

Flipkart

2 roles

UI Engineer III

Sep 2020 – Jul 2021 Β· 10 mos

  • Product: Brand Ads, Brand Pulse, FlipClout, FlipScore, Survey Platform.
  • Applications: advertising.flipkart.com, brands.flipkart.com, adp.flipkart.com
  • Technologies: React, Redux, GraphQl, Apollo, Node Js, Express, Typescript, Webpack, Cypress, Jest.
  • Responsibilities:
  • Build the Server Driven configurable UI using DSL, State Machine, Decision Tree.
  • Contributed in build, deployment and monitoring pipelines using CI & CD.
  • Contributed in micro frontend architecture.
  • Created common authentication & authorization pipeline for Node & GraphQl layer.
  • Leading a team to build Brand Pulse for engagement tracking across brands & categories on Flipkart.
  • Contributed in multiple PoC like Apollo Federation, Module Federation.
  • Mentoring team to follow best practices in projects.
  • Knowing knowledge sharing and reading club charters.
  • Builded multiple projects single handed - PLA, PCA campaigns, FlipClout, FlipScore etc.
  • Setup unit, integration & E2E test cases pipeline and helped the team to onboard the same.
  • Actively participating/managing sprint planning, retro, backlog grooming, milestone and release planning.
  • Contributed in Design System and setting guidelines around the same.
System Design

UI Engineer II

Mar 2019 – Sep 2020 Β· 1 yr 6 mos

System Design

Moengage inc.

2 roles

Frontend Lead

Apr 2018 – Mar 2019 Β· 11 mos Β· Bangalore

  • Technologies Used:
  • React, Redux, Angular (1.x), Node Js, SCSS, LESS, Grunt, Gulp, Yarn, Webpack, ES6, Jest, Semantic, Material-ui, Storybook, NewRelic, logRocket, Amplitude, AWS etc
  • Responsibilities:
  • Changed build process and added s3, service worker support for static assets.
  • Creating Tech Docs across multiple products.
  • Code Review of 8 developers across multiple products.
  • Maintaining UI docs using storybook
  • Monitoring and debugging using NewRelic, logRocket, Amplitude etc
  • Creating architecture across products.
  • Created micro-service architecture on frontend.
  • Created shield for code quality check and unit test coverage detector.
  • Used service-worker, storage and many other SPA techniques to optimise and improve application performance.
  • Stablished lint and unit test coverage standard.
System Design

Senior Frontend Developer

Oct 2017 – Apr 2018 Β· 6 mos Β· Bangalore

  • Technologies Used:
  • React, Redux, Node Js, SCSS, LESS, Grunt, Gulp, Yarn, Webpack etc
  • Responsibilities:
  • Code revamp across multiple products.
  • Made shareable modules that can be used across products
  • Delivered features with strict timelines.
  • Written unit test cases.
  • Developed segmentation product single handed on React Js.
System Design

Axisrooms travel distribution solutions pvt. ltd.

2 roles

Senior Software Engineer

Apr 2017 – Sep 2017 Β· 5 mos

  • Technologies:
  • Angular (1.x), Angular 2+, ngReact (React), Grunt, Karma, Mocha, MeanJs etc
  • Responsibilities:
  • Code review across teams and technology.
  • Created framework on top of MeanJs.
  • Responsible for developing application.
  • Wrote E2E test cases using Protractor.
System Design

Senior Web Development Engineer

Jan 2016 – Mar 2017 Β· 1 yr 2 mos

  • Technologies Used:
  • Angular (1.x), Grunt, Karma, Mocha etc
  • Responsibilities:
  • Delivered features like booking system, analytics tools, scheduler etc.
  • Created reservation calendar using Angular and ngReact.
System Design

Vigyaa softechnologies

3 roles

Co-founder & CEO (OneFolio)

Jan 2015 – Dec 2015 Β· 11 mos

  • Onefolio provide academic profile to students, schools and colleges.
  • Responsibilities:
  • Hiring team members
  • Building marketing plans
  • Responsible for pitching to investors
System Design

Mentor & Speaker (KnowWorkshops)

Sep 2014 – Jan 2015 Β· 4 mos

  • KnowWorkshops.in for colleges, schools & coaching classes students.
  • Get your institute the best the technology edge it deserves. It help students to be in touch with new technologies through workshops and seminar.
System Design

Co-founder & Tech Lead (KnowAptitude)

Jan 2014 – Dec 2015 Β· 1 yr 11 mos

  • KnowAptitude.in inspires students, engages individuals and empowers educators, to ensure students achieve their full potential. Our adaptive platform provides an enhanced gamified learning experience for Aptitude which is backbone of all competitive exams and a part of our daily routine. It features personalised question-based learning in a bite sized format.
  • Responsibilities:
  • Created product designs.
  • Responsible for creating wireframes.
  • Created UI Architecture.
  • Initiated product single handed, then expanded team size to 10 people.
System Design

Avyam technologies

Front End Developer

May 2014 – Apr 2015 Β· 11 mos Β· New Delhi Area, India

  • Worked as a Front End Developer on Avyam TRYON, wb application for E-commerce for goggles.
  • Technologies Used:
  • AngularJs, Express Js, Node Js etc
  • Responsibility:
  • Design SPA for one of the client product.
  • Managing company website.
System Design

Self-employed

Freelance Web Developer

Aug 2011 – Apr 2014 Β· 2 yrs 8 mos Β· Haridwar Area, India

  • Technologies Used:
  • Angular (1.x), Express Js, Node Js, PHP/CakePHP, Wordpress, Magento
  • Responsibilities:
  • To pipeline projects from Indian and US clients
  • Developed product designs for clients.
  • Developed product for clients.
  • Responsible for UI designing
  • Responsible for UI development
  • Responsible for creating API’s
  • Written unit test cases for API’s.
System Design

Education

Gurukula Kangri Vishwavidyalaya

Bachelor's degree β€” Computer Science

Oxford Model Senior Secondary School

12th CBSE Board β€” Computer Science

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