Dec 2025 – Present · 5 mos · Remote

Apr 2024 – Nov 2024 · 7 mos · San Francisco Bay Area · Remote

• ● Launched “expert perspective” program, interviewing top minds in the supply chain (CPO of Colgate, VP Alliances at Salesforce) to create engaging articles and video-centric social posts that drastically increased brand awareness while capitalizing on complimentary networks.
• ● Revitalized social media accounts. Increased LinkedIn engagement rate from 3.7% to 9%, reactions from under 30 to over 400/week, clicks from under 200 to over 800/week, and impressions from 5K to 23K/week.
• ● Produced biweekly “Risk Savvy Report” using Craft’s own complex platform to generate comprehensive insight into the health and trends of the global supply chain, with accompanying articles, social posts, and newsletters to build a stronger pipeline.
• ● Produced video treatments from existing company content and ongoing webinars to efficiently boost engagement and modernize Craft’s brand. Established methods for producing future video content to scale with the company.
• ● Supported public relations, human resources, and all company initiatives in internal and external communication and amplification of company resources, news, productions, etc. Streamlined all Marketing programs via Asana, Notion, and supporting tools to promote agile execution.
• ● Leveraged AI to generate 25+ articles covering supply chain regulation compliance to boost Craft’s SEO.

Sep 2022 – Jun 2023 · 9 mos · San Francisco Bay Area

• ● Owned and managed blog, video, and social media campaigns. Served as lead editor for all company content (blogs, videos, web pages, case studies, email, CTAs, subscription flow, newsletters, etc.).
• ● Increased monthly inbound pipeline ARR from $1M to $6M, SALs from 137 to 300+, and SQL conversion rate from 65% to 84% by guiding a diverse team of creatives to steer prospects through our funnel via optimized audience-focused language and branding strategies.
• ● Saved the company over $100,000/month by creating unique organic content that outperformed previous paid campaigns. Conducted market research, A/B tests, and content audits to prioritize areas of growth, exceed KPIs, and efficiently utilize marketing resources/budget. Increased subscription conversion rate by 400%.
• ● Launched and managed video & webinar programs. Created 40+ tailored videos through script writing, design, storyboarding, hosting, recording, and editing. Averaged ~200 participants per webinar and catalyzed earned media performance by fostering joint-marketing content campaigns with partners.
• ● Collaborated with product marketing and an elite internal tiger team to curate GTM, ABM, and growth marketing strategies, and solidify personas and ICPs, enhancing overall marketing strategy.
• ● Bridged cross-functional stakeholders (design, sales, writers, product) in company-wide marketing efforts through an agile sprint structure, complimenting a fast-paced, remote startup environment.
• ● Organized and standardized design assets and content strategy through a complex company rebrand.

Jul 2021 – Sep 2022 · 1 yr 2 mos · San Francisco Bay Area

• ● Created compelling copy for social media, blogs, and web pages while managing SEO, PR, and media agencies to standardize and optimize written content to audience-centric language and topics.
• ● Drove a 300% surge in organic blog and social media traffic by strategically aligning the company's content with customer pain points and curiosities.
• ● Generated evergreen, repurposable content from interviews with key company stakeholders that boosted brand relatability and trust.
• ● Translated complex technical concepts into simple illustrations and analogies.

Jun 2019 – May 2021 · 1 yr 11 mos

• ● Led a partner-focused content program, including videos, blogs, social posts, case studies, webinars, and design assets formed from captivating interviews with high-value clients and partners.
• ● Oversaw international field marketing campaigns, including production and promotion for events, print, direct mailers, report blogs, merchandise, user conferences, and company programs.

Mar 2018 – Jun 2019 · 1 yr 3 mos

• ● Built and scaled an omnichannel marketing department alongside CMO.
• ● Established a foundation of product-based content on multiple channels, including social media, blog,
• design, email, and a podcast and video series.

Nov 2017 – Feb 2018 · 3 mos · Greater Nashville Area, TN

• ● Crafted, marketed, and sold subscription service packages targeting high-value prospects, and coordinated with customer support in retaining current customers.
• ● Established an excellent foundation of verbal/written communication and relationship building skills.

May 2017 – Nov 2017 · 6 mos · Greater Nashville Area, TN

• ● Swiftly promoted to Account Executive due to exceptional performance and project management capability.
• ● Gained an in-depth understanding of CRM via Salesforce.

Jun 2016 – Dec 2016 · 6 mos

• ● Fostered healthy community in Belmont’s central fitness center through a fun, challenging activity.
• ● Set challenging climb routes.
• ● Coached new to experienced climbers.

Feb 2015 – May 2017 · 2 yrs 3 mos

• ● Co-founded and managed Belmont University's Outdoor and Rec./Hiking Club, fostering an inclusive community dedicated to outdoor activities and environmental awareness.
• ● Pioneered the establishment of Wilderness First Response (WFR) certification for the club, ensuring safety and preparedness during wilderness adventures.
• ● Successfully managed and maintained financial stability of the club as Treasurer, optimizing resources for club events, sustainability, and scalability

Jun 2016 – Oct 2016 · 4 mos · Greater Nashville Area, TN

• Hummingbird Productions is one of the longest standing advertising production companies in the world. Hummingbird has composed or arranged thousands of commercials, including “Always Coca-Cola”, “Budweiser Frogs”, Wrigley’s “Double Your Refreshment” and "I Wish I Were an Oscar Meyer Wiener".

Jun 2015 – Aug 2015 · 2 mos · Greater Los Angeles Area

• Leftfield Pictures was a television production company highly respected for producing captivating and refreshing unscripted programming for major networks, including shows like “Pawn Stars”, “American Restoration”, “Counting Cars”, and many more. It has since been acquired by ITV.

Aug 2013 – Dec 2013 · 4 mos · Greater Nashville Area, TN

• Performed with the Vanderbilt Commodores SEC Marching Band "Spirit of Gold"