Jan 2021 – Present · 5 yrs 4 mos

Feb 2020 – Present · 6 yrs 3 mos

Aug 2017 – Present · 8 yrs 9 mos

Jan 2017 – Present · 9 yrs 4 mos

• I have 15 years of experience building marketing plans, purchasing media and analyzing successes for companies including Match.com, Nat Geo, Lending Tree, Harvard Business School & EMC. I founded BWM in 2017 and currently oversee all marketing activities at the company as Chief Marketing Officer.
• I currently lead a team of professionals who cover all aspects of integrated marketing and communications, including product marketing, market research, branding, social media, PPC, SEO & lead generation.
• My diverse experience has enabled me to manage all aspects of a BWM's profile—from developing marketing plans to client-relations.
• Also, as part of my role at BWM, I've had the privilege of interviewing a number of business owners on our Podcast highlighting the life of a business owner, discussing the growing pains, planning & successes of various business owners.

Feb 2014 – Apr 2015 · 1 yr 2 mos

• On a daily basis, I was in charge of purchasing, maintaining and tracking all digital and traditional media placements to ensure all programs and courses were up to date and filled. 
• Additionally, I updated course websites with new faculty, dates and program subject matter. 
• I researched, secured and managed all events and promotions for Business School courses and programs. 
• Worked closely with web team and Social Media team to plan and establish campaigns for future programs and events. 
• Helped create Instagram, Facebook and Twitter posts that aligned with both existing and future programs.

Apr 2013 – Mar 2014 · 11 mos · Hopkinton, MA

• Coordinated the implementation of a variety of global online, print, mobile, and sponsorship initiatives, as well managed marketing operations and deliverables with our ad agency.
• Worked with media buying agency and creative agency/in-house creative services to coordinate advertisements with various online publishers, print publications, and outdoor venues.
• Additionally, I worked closely with internal teams to create messaging and custom content with publishers. Furthermore, established various online strategy plans for custom brand content with thought leadership and web teams.
• I assisted with the planning and implementation of various sponsorship initiatives that involved brand activation of sponsorships for MLB, PGA, NFL, and F1. Within those sponsorships I managed all deliverables required for activation, logistics and tracking. I also created Excel and Powerpoint for documentation of sponsorship benefits and metrics which included proof of placements, impressions and various other results for clients.

Mar 2011 – Dec 2011 · 9 mos

• I worked on planning all offline media for four national brands. I strategically implemented ads in magazines, newspapers, radio and television, while also working hand-in-hand with the digital media teams for the brands.
• On a daily basis, I worked with our Brands' account and creative teams in making sure our clients were happy with everything within their plans. Additionally, I worked with outside sales representatives across all mediums to make sure that the clients received the best positioning and timing for their media buying.

May 2010 – Sep 2010 · 4 mos

• Assisted with sales and promotion initiatives for digital advertising network displaying broadcasts on a proprietary channel in bars and restaurants in major cities in the US.
• Generated weekly activity reports to CEO and partners.
• Participated in partnership strategy meetings with major accounts such as Anheuser-Busch and Diageo and provided demographic input and feedback for programs.