Jan 2021 – Aug 2022 · 1 yr 7 mos

• Discovered that the best way to retain our customers is by actually having the couriers deliver all the orders (genius). Back to basics.
• Got obsessed with Courier Growth, Experience and Retention.
• Also, most Rappi couriers have my personal phone number (200k active ones - busy WhatsApp), so I'm basically spending most of my time understanding their pains and constantly improving our product to make their lives easier and more productive.

Sep 2019 – Dec 2020 · 1 yr 3 mos

• Still focused on driving growth, but a new constraint popped up: Unit Economics :)
• Fell in love with scrappy automations. Built Wall-E and Deepblue (some who know know), my very first bots, creating to remove human beings from all our growth processes. Then sit with an amazing product team to convert the Google sheet linked to snowflake which was crashing every 3 days to something actually scalable.
• Also discovered Data Science and predictive models to stop sending coupons to everyone (was still doing it from time to time though)

Aug 2018 – Sep 2019 · 1 yr 1 mo

• Fast tracked my knowledge on how to aggressively drive 30% MoM growth through user acquisition, retention and partnerships. Made a lot of mistakes, learnt a lot, and eventually got it right.
• Built the most amazing team of empowered and creative women, and with them launched one of the most disruptive OOH campaign Rappi ever had: Cuando le abres más la puerta a tu Rappi que a tu corazón.
• Also learnt how to handle a looooot of pressure and be resourceful when comes the last day of the month and the company is lacking USD10M GMV to reach the targets.

Jan 2018 – Jul 2018 · 6 mos

• Received a call which said: we're gonna open new countries, wanna be part of the adventure?
• Moved to Argentina, 6-week launch strategy, worked harder than ever and hired a lot of amazing people.
• Did a lot of illegal things to set up operations.
• Also met people in Rappi who became family.
• Best months of my life

Mar 2017 – Dec 2017 · 9 mos

• Luckily met with Rappi's founder Day 5 after my arrival at México - almost nobody knew what Rappi was at that time. The day after I was working there - you can't say no to Sebastian Mejia - in a small WeWork. Had no idea what I was gonna do but he told me: we're gonna build the SuperApp of Latin America, get on the boat. So did I.
• Mastered the pitching skills with the best teacher ever. Drove growth at that time mostly through building new verticals (partnerships, category management, ops).
• We were kids, had no idea what we were doing, but we knew where we wanted to go.

Aug 2015 – Feb 2017 · 1 yr 6 mos · Ho Chi Minh

• Learnt how to be a manager for the first time - and I sucked at it at first. This is when I realized that management was actually a skill, no one is born with it so do your homework.
• Went and learnt how to pitch for the first time - it was fun but I sucked at this too. Other skill you need to nail: telling stories.
• Rocket Internet shitty sexist and aggressive culture killed me though. Fortunately, I fell in love and moved to México.

Aug 2014 – Feb 2015 · 6 mos · Paris, Geneva

• Didn't go there to visit, but ended up like this.
• Learnt how to become really good at Excel and Powerpoint. Discovered the tricks of how to make your boss happy (stakeholder management is still not my biggest strength though, I'm not the political type). Also, mastered the ability to make basic analyses look very fancy and expensive, and pretend I had an expertise about something I did not know anything about (might be useful in your career at a point).
• Was not asked a single time to think by myself or challenge an idea though.

Apr 2013 – Sep 2013 · 5 mos · Paris

May 2012 – Aug 2012 · 3 mos · Paris