Oct 2024 – Dec 2025 · 1 yr 2 mos

• Helped bring Australia's most innovative line of mushroom supplements, and related wellness products to the United States. Built national retail and pricing strategy, created national distribution, launched the line in Sprouts globally, created and executed marketing strategy.

Jan 2024 – Present · 2 yrs 4 mos · Portland, Oregon Metropolitan Area

• Pay your kids to use lesss social media and reward yourself in the process
• Winner of Oregon Entrepreneur Network 2024 Tech Award, Oregon Startup Center 2024 award, Mid-Valley Angels (Oregon Startup Conference) 2024 award. Part of the Startup Academy 5.0 by TRMNL4, Fall 2025 cohort. 3% acceptance rate.

Jan 2024 – Present · 2 yrs 4 mos

• Bespoke M&A for CPG brands looking for acquisition.

May 2023 – Mar 2024 · 10 mos

Oct 2020 – Present · 5 yrs 7 mos

• Strategic advisor for the country's leading tree-free brand. Spearheaded a rebrand and managed media and marketing for the brand. Launched the brands DTC division. Helped build sales team and strategy.

Jun 2020 – Jan 2024 · 3 yrs 7 mos

May 2020 – Apr 2024 · 3 yrs 11 mos

• Wile is a holistic, plant-based wellness line for grown women 40-plus, rooted in hormonal and emotional balance. Created in partnership with endocrinologists and naturopaths, Wile is led by a team of seasoned entrepreneurs. We serve the 30+ million mid-life women ignored by brands and the medical establishment yet overburdened with expectations. Our partners include Serena Williams, Judy Greer and Stacy London
• Available at: Whole Foods, Sprouts, CVS, Vitamin Shoppe, New Seasons and many more locations

Jan 2020 – Dec 2022 · 2 yrs 11 mos

• The Eco Echo is a bi-weekly podcast & newsletter with hot takes on the week's news in the sustainable, better-for-you, natural and conscious marketplace. Includes new and notable brands, founders, retailer news, market trends, startups, M&A activity and more. This is virtual shoptalk for brand leaders, founders, retailers, VCs and investors to get a quick hit on a dynamic and ever-growing category. (Or is that really categories?! Co-Host Julie Kucinski.

Jan 2010 – Apr 2020 · 10 yrs 3 mos · Greater Los Angeles Area

• Co-Founded and built the leading brand in plant based tableware. Built company from ground up including securing financing, managing P&Ls, operational planning, product development, creating and implementing sales strategy, and developing branding and go to market strategy. Creative director of the brand. Managed sales and marketing departments, website, and DTC. Responsible for all sales at the company as well as all marketing initiatives as well as helping manage day to day operations. Developed the companies relationship with all key retailers, distributors, product partners, branding partners, and media.
• After becoming the leading brand in the compostable tableware space I oversaw a rebrand in 2019 and a DTC launch.

Jul 2009 – Dec 2014 · 5 yrs 5 mos

• Provided brand development, product strategy, strategic partnerships, creative direction, communications, marketing, and talent relations for brands both established and starting up. Clients include: Indiegogo, The Hollywood Reporter, Voli Vodka, Joico, Diadora, PalazinnaG Hotel, ChefDance, Pop-Aut, Case-Mate, Woolly Pocket Gardening Company, Gen Art Film Festival, Young Hollywood Awards, Breakthrough Awards, Hollywood Style Awards, Movieline.com, Mail.com, Vanishing Cinema, LLC, StyleSectionLA.com, and Shft.com.

Jan 2006 – Jan 2009 · 3 yrs

• Served as department head of the national news magazine.
• Nominated for a 2007 GLAAD award as a writer in the magazine’s 2007 Military Package.

Jul 2003 – Mar 2006 · 2 yrs 8 mos

• Managed branding, marketing, public relations, and strategic promotions, for a variety of corporations, film and television, and talent.
• Clients: Tiffany & Co. M.A.C. Cosmetics, The Discovery Networks, Dreamworks SKG, James Perse Enterprises, Ben Stiller and Red Hour Films, Owen Wilson, Rachel Weisz (Academy Campaign including wins for Golden Globe, SAG and Academy Award 2006), Cynthia Nixon, Thomas Jane, Patrick Stewart, Kyle Machlachlan, Woody Harrelson, Judy Greer, Adam Goldberg, Directors Todd Phillips and Nicole Kassell; and film campaigns such as How To Loose a Guy in 10 Days and The Hunted for Paramount, Shattered Glass and The Punisher for Lions Gate, Academy Award nominated documentary My Architect.

Nov 2001 – Jun 2003 · 1 yr 7 mos · Los Angeles

• Managed branding, marketing, public relations, and strategic promotions, for corporate, and film accounts.
• Clients included: SKYY Vodka, IFC Films, Newmarket, Lions Gate, and Miramax