May 2023 – Present · 3 yrs

• Level up on Linkedin Cohort: https://maven.com/courtneyjohnson/personalbrand
• Level up on TikTok Cohort: https://maven.com/courtneyjohnson/level-up-on-tiktok

Jan 2023 – Present · 3 yrs 4 mos

Sep 2022 – Sep 2023 · 1 yr

Jun 2022 – Present · 3 yrs 11 mos

• > Personal Brand Management
• > Linkedin Coaching
• > Social Media Strategy + Management for Startups
• > Social Media Trainings

Apr 2022 – Present · 4 yrs 1 mo

Feb 2021 – Jun 2022 · 1 yr 4 mos · Austin, Texas Metropolitan Area

• When people come together, decisions get made. Knowledge is shared. Amazing breakthroughs can happen.
• But when meetings are bad, they create frustration, stress, and boredom in a way that has no rival.
• What happens in meetings sets the stage for everything else at work.
• Research shows that meetings have a huge impact, not just on productivity, but on culture, morale, even inclusiveness. This one activity may be the single-most important activity at your business.

May 2020 – Jan 2021 · 8 mos · Austin, Texas Metropolitan Area

May 2019 – Apr 2020 · 11 mos · Austin, Texas Area

• Empowering clients to take charge of their reputation and online presence and helping brands and individuals generate results from social media.
• Managing high-profile individuals' brands both on and offline.
• Spearheading department development from process to sales

Mar 2019 – Jan 2023 · 3 yrs 10 mos · Austin, Texas

• MYSOLMAT started with an idea: to encourage purpose, passion, and direction in everyday life through innovative and inspiring products and a robust community of motivators. Family-owned and Texas-bred, MYSOLMAT sells artisan designed, eco-friendly, high-quality cute yoga mats that stand out in a crowd and add an element of fun to your workout. You don’t need to be a professional yogi or a fitness expert to use our products— MYSOLMAT is made for everyone.
• Created + co-founded MYSOLMAT, an eco-friendly yoga mat line with fun, bright, and inclusive prints
• Managed all social, digital, and marketing efforts
• Ideated and designed yoga mats
• Managed all e-commerce selling
• Created and managed influencer collaborations and PR efforts

Apr 2018 – May 2019 · 1 yr 1 mo · Dallas/Fort Worth Area

• Started social media department from the ground-up, growing the department from 0 to 20+ clients and projects over the course of a year
• Established company-wide social/digital media strategy, planning, and process
• Worked closely with sales team to pitch and grow new business
• Led and implemented organic, paid, and hybrid social and digital campaigns
• Managed day-to-day social media management for both RocketBrand and clients
• Appointed leader of the Culture Committee, creating and implementing culture initiatives company-wide
• Worked closely with HR to establish cross-department procedure

May 2017 – Apr 2018 · 11 mos · Dallas/Fort Worth Area

• Created a social media strategy for Shop Across Texas, Texas' premier shopping and travel publication
• Created content aligned with SAT's branding and target audience
• Developed a unique paid social media strategy
• Translated print and website campaigns to social media
• Researched and wrote articles based on strategic content strategy

Apr 2016 – Apr 2018 · 2 yrs · Dallas/Fort Worth Area

• Developed and managed marketing campaigns and social media presence for 5-10 clients at a time, effectively expanding audiences and increasing awareness of each brand
• Managed ongoing relationships with client base while successfully
• pitching and selling new services
• Developed strategic social media content for each client, building social media communities around must-follow accounts and viral content
• Gained new leads through social media advertising
• Used ads for both tactical micro-targeting and increased reach
• Delivered detailed reports of statistics and insights on a monthly basis, translating difficult data into easy-to-understand bits and creating recommendations to improve strategy based on my findings

May 2015 – Aug 2015 · 3 mos

• Trained in media appearances and interviewing

Jul 2014 – Jun 2016 · 1 yr 11 mos

• Served as an ambassador for the NHL and the Dallas Stars at game day broadcasts
• Created strategic social media plans for optimal fan engagement
• Volunteered for special projects through community service efforts
• Represented the Dallas Stars during media engagements

Jan 2014 – Jan 2017 · 3 yrs

• Facilitated recruiting for new cheer judges
• Organized, planned and managed tryouts
• Consulted with athletic departments and developed strategic plans to improve spirit programs
• Created and implemented new score sheets
• Judged team tryouts, leadership tryouts, practice tryouts and competitions

Oct 2013 – May 2014 · 7 mos

• Planned and organized events for new students
• Worked closely with RAs and Hall Directors to create a safe community
• Extensively trained conflict management and resolution

Aug 2013 – May 2015 · 1 yr 9 mos

• Created social media strategy for TCU Football
• Hosted on-field marketing promotions
• Planned and coordinated vendors at Frog Alley
• Facilitated autograph sessions and media engagements for TCU Football
• Operated the scoreboard at TCU Soccer games

Aug 2013 – Aug 2015 · 2 yrs · Dallas/Fort Worth Area

• Developed story ideas while considering reader and audience appeal
• Verified facts, and dates using standard reference sources
• Worked remote with editor's in NYC to help strategize and plan content
• Utilized SEO language to boost reach for the site

Jan 2011 – Jan 2016 · 5 yrs

• Choreographed routines for local middle and high schools
• Coordinated with athletic departments to brainstorm and plan spirit events
• Led a team to win the TAPPS State Cheerleading Competition
• Organized and led camps and clinics
• Taught routines in Hip Hop, Jazz, Pom, and Cheerleading

Jan 2011 – Jan 2014 · 3 yrs

• Managed several teams of dancers, leading them to national championships
• Coordinated meetings, training sessions, practices and competitions
• Led gymnastics, dance and fitness classes
• Served on staff for cheerleading camps and clinics
• Assisted in organizing and judging tryouts