Dan Mall

Founder

Philadelphia, Pennsylvania, United States21 yrs 7 mos experience
Highly Stable

Key Highlights

  • Founded multiple successful design-focused companies.
  • Generated over $2.9 million in revenue in 2020.
  • Passionate about teaching financial success to designers.
Stackforce AI infers this person is a SaaS-focused design leader with extensive experience in user experience and design systems.

Contact

Skills

Core Skills

Business OwnershipDesign LeadershipUser Experience DesignDesign SystemsBusiness StrategyInstructor-led Training

Other Skills

Adobe Creative SuiteBranding & IdentityCSS3Cascading Style Sheets (CSS)CoachingConsultingCreative DirectionCreative StrategyEducationFigma (Software)FlashFront-End DevelopmentFront-endHTMLHTML + CSS

About

On February 1, 2012, I challenged myself to take my professional destiny into my own hands. I opened my own agency. I believed I could make more on my own—and on my own terms—than any employer would be willing to pay me. Today—more than thirteen years later—that challenge still hasn’t ended. I’m still betting on myself. And it continues to pay off… literally. • In 2012, I made $416,636. • In 2013, I made $613,826. • In 2014, I made $384,638. • In 2015, I made $334,175. • In 2016, I made $841,438. • In 2017, I made $1,098,084. • In 2018, I made $846,623. • In 2019, I made $1,197,715. • In 2020, I made $2,938,409. • In 2021, I made $896,127. • In 2022, I made $529,775. • In 2023, I made $397,609. • In 2024, I made $684,192. As you’ll notice, this isn’t one of those smooth “up-and-to-the-right” charts entrepreneurs love to post. It's a real one. Like most of us, my journey has had its highs and lows. But all of it still allows me to live the life I want to live. I still have goals I’m chasing, and I get to pursue them from a place of privilege, intention, and abundance. These days, I focus on helping other designers do the same. I believe financial success starts by *talking* about money: openly, honestly, without shame. If we can’t even talk about it, how are we supposed to make more of it? I’m sharing everything I know about running a lucrative, profitable, calm business that runs on purpose with my Make More Money system. But don’t just take my word for it. Let me help you make some money first. Take my free “6-Day Revenue Roadmap” email course at https://makemoremoney.design/6-day-revenue-roadmap (or click my LinkedIn profile buttons above).

Experience

21 yrs 7 mos
Total Experience
2 yrs 8 mos
Average Tenure
3 yrs 9 mos
Current Experience

Superfriendly

Founder Emeritus & Board Member

Mar 2025Sep 2025 · 6 mos · Remote

Make more money

Founder

Jan 2025Present · 1 yr 5 mos · Remote

  • After a decade of running my own 7-figure design studio working with brands like Nike, The New York Times, ESPN, Pfizer, and more, I created a group coaching program that teaches the exact strategies I used to scale and sell my own agency.
  • Students get:
  • Techniques for excavating their unique niche and value proposition
  • Pricing frameworks that close 6-figure projects
  • Sales funnels and lead generation examples that systemize new business
  • A supportive community of adventurous design business owners
  • Weekly office hours with me
  • Students have booked new 5- and 6-figure projects after joining, and many have recouped the financial investment within the first month.
Business OwnershipDesign LeadershipSalesMarketingOperations Management

The new york times

Senior Director, Design Systems

Nov 2023Nov 2024 · 1 yr · Remote

  • I led and advised the Times Product Language (TPL) team on strategizing wider adoption and integration of the design system product and process across product and feature teams.
  • Directed day-to-day activities for the 7-person cross-disciplinary team of designers, engineers, design ops, and product managers
  • Instituted new rituals for collaboration and shared communication
  • Led annual and quarterly strategy roadmapping sessions
  • Collaborated with executives across the business around product integration and organizational changes
  • Coached individual contributor designers and engineers weekly
  • Conducted internal presentations and working sessions to grow design system interest
CoachingConsultingDesign SystemsCreative DirectionBusiness Strategy

Great job!

Co-Founder

Oct 2023Present · 2 yrs 8 mos · Remote

Design system university

Founder

Mar 2023Present · 3 yrs 3 mos · Philadelphia, Pennsylvania, United States · Remote

  • Creating curriculum, content & community to support how people design at scale.
User Experience DesignDesign SystemsFront-End DevelopmentUser Interface DesignProduct DesignLeadership+1

Dribbble

Course Instructor

Feb 2023Oct 2023 · 8 mos · Remote

  • Created an 8-week live course on design systems for a global audience of students.
Instructor-led TrainingDesign SystemsInterdisciplinary CollaborationFront-End DevelopmentFigma (Software)React.js+1

Supernova.io

Strategic Advisor

Oct 2022Mar 2023 · 5 mos

  • Worked directly with company leadership to advise in areas of product direction, growth, and design.

Dan mall teaches

Founder

Sep 2022Present · 3 yrs 9 mos · Philadelphia, Pennsylvania, United States

  • Creating content for the next generation of designers about design systems, design process, and design leadership.

Superfriendly

3 roles

Founder

Feb 2022Nov 2022 · 9 mos

  • I led all SuperFriendly design system coaching engagements with a focus on design and engineering.
  • Clients served: Eventbrite, Nike, Bigeye, O'Reilly Media, Compass, PUMA, Marriott, United Airlines, ExxonMobil, The Girl Scouts of America

Chief Executive Officer

Apr 2019Feb 2022 · 2 yrs 10 mos

  • I stepped away from client work myself to make room for others to grow in that role. My job focused on setting a vision for the company and our work into the future.

Founder

Feb 2012Apr 2019 · 7 yrs 2 mos

  • Led just about every project that came into SuperFriendly with a focus on balancing rewarding work for our SuperFriends and excellent results for our clients (in that order).
  • Clients served: Harvard University, Toast, CastingQual, InVision, Reader's Digest, Grovo, The Cosmopolitan of Las Vegas, AI Labs, Grammarly, Smashing Magazine, OpenGov, Seton Hill University, WNYC, Athletes in Action, Carnegie Mellon University, the General Conference of Seventh-day Adventists, Radify, Canon, Benchmade Modern, Interstate General Media, Quartz, Google, Cloud City Labs, Apple, Radio Free Europe/Radio Liberty, The New York Times, Reading Is Fundamental, Pymetrics, Techcrunch, Entertainment Weekly, Newsworks, Mastercard, ESPN, 1800contacts, Mondelez, Tangent Energy Solutions, Attensity Media, R&K Solutions, Polymer Solutions.

Arcade

Co-Founder & CEO

Nov 2020Sep 2022 · 1 yr 10 mos

  • Creating the most fun and collaborative way to create, edit, and manage design decisions through design tokens.

Vocatio career prep high school

Board Member

Nov 2020Sep 2021 · 10 mos · Philadelphia, Pennsylvania, United States

Drexel university's westphal college of media arts & design

Adjunct Instructor

Apr 2020Jun 2020 · 2 mos · Philadelphia, Pennsylvania, United States

  • Taught a class about "Design Systems"

Superbooked

2 roles

Co-founder, Advisor

Dec 2018Dec 2021 · 3 yrs

Co-Founder & CEO

Aug 2016Dec 2018 · 2 yrs 4 mos

Miami ad school

Instructor

Dec 2010Mar 2011 · 3 mos

Big spaceship

Design Director

Jul 2009Jan 2012 · 2 yrs 6 mos · Brooklyn, NY

  • I directly managed teams of 6 multidisciplinary specialists and indirectly managed a team of 15 designers. I worked directly with clients to workshop and implement our collective vision across a range of digital products.
  • Clients served: Crayola, GE, HP, Activate Drinks, Lucasfilm, Microsoft, Chobani, Activision, Wrigley, The Weizmann Institute of Science

The university of the arts

Instructor

Sep 2008Jul 2009 · 10 mos

Happy cog studios

Interactive Director

Jul 2006Jul 2009 · 3 yrs

  • I was one of five founding members of the Philadelphia office. As Interactive Director, I directly managed a team of developers and worked as a member of the design team to ensure that all of the work was both beautiful and functional.
  • Clients served: ADP, Carlisle Wide Plank Floors, Mozilla, Préventiv water, Daily Kos, Fetch Softworks, Visit Philly, Grist, Bubakiki, American College of Physicians, Martin Senour Paints, Association of Corporate Counsel, MICA, Pew Center for Arts & Heritage, PlanetEye, The Posse Foundation, Housing Works, Krylon, Environmental Defense Fund, Thomson Reuters, Comhaltas, Paramount Vantage, Kongregate

A list apart

Technical Editor

May 2006Jan 2012 · 5 yrs 8 mos

Pixelworthy

Web Designer/Strategist

Apr 2005Jun 2006 · 1 yr 2 mos

  • I was Pixelworthy’s first employee, and I designed sites, wrote code, and managed my own projects.

Electronic ink

User Experience Designer

Sep 2004Mar 2005 · 6 mos

  • I helped senior members of the team by designing interfaces, writing front-end code, and creating motion designs for prototypes.

Tmx communications

Intern

Jun 2004Aug 2004 · 2 mos

Education

Drexel University

B.S. — Digital Media

Sep 2002Jun 2006

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