Daniel Farrell

Founder

San Francisco, California, United States11 yrs 7 mos experience

Highly StableAI Enabled

Key Highlights

Founder of Onlook, bridging design and code.
Led redesign for a POS system processing $3B+ annually.
Grew Onlook to 20k+ GitHub stars and thriving community.

Stackforce AI infers this person is a SaaS product design leader with a strong focus on community-driven growth.

Contact

Skills

Core Skills

Product DesignLeadership

Other Skills

AI-native toolsProduct StrategyTeam LeadershipCommunity GrowthUI DesignUX DesignMobile DesignCross-platform DevelopmentGrowth StrategyProject ManagementPartnership ManagementMarket ExpansionStakeholder ManagementTraining Program DevelopmentBrand Design

About

Pixels are perfect. Code is precise. So why are designers and engineers still constantly in tension with one-another? I’m Daniel, founder of Onlook and design and growth veteran of a decade spent shipping brands, GTM strategies, and ride-sharing products you’ve probably taken home at 2 a.m. Today my sole mission is simple: DECIMATE the divide between design and code. WHAT WE’RE BUILDING • Onlook — an open-source, AI-native visual editor that enables designers and engineers to effortlessly craft pixel-perfect websites together in code. • Real-time commit history, Tailwind-ready variables, design-system-aware components. • Designers see the final result. Engineers trust the output. Everyone ships faster. WHY YOU SHOULD CARE 1️⃣ You’re sick of translating Figma designs into PRs. 2️⃣ You believe code is the source of truth, not an after-thought. 3️⃣ You want AI that fuels your creativity, but doesn’t seek to replace it. PROOF, NOT PROMISES 19k+ stars on GitHub • The #1 trending repo in the world on Github • Used by tens of thousands of designers and developers • 80+ Open-Source contributors • Enormous support from engineers around the globe. YOUR NEXT MOVE 👉 Star the repo: https://go.onlook.com/daniel/li/github 👉 Join the Onlook Discord and meet other builders who are battling the divide between design and code: https://go.onlook.com/daniel/li/discord 👉 Book a chat: https://go.onlook.com/daniel/li/cal Build in seconds, obsess for hours – Designing in Onlook feels unlike any tool you’ve used before.

Experience

11 yrs 7 mos

Total Experience

3 yrs 10 mos

Average Tenure

2 yrs 4 mos

Current Experience

Onlook

Founder and CEO

Jan 2024 – Present · 2 yrs 4 mos · San Francisco, California, United States · On-site

Onlook builds ai-native agentic creative tools, starting with an open-source Cursor for Designers.
Our mission: empower anyone to design, iterate, and build incredible websites, incredibly fast. Onlook brings designers and developers into one seamless workspace. No hand-offs, no translation layers, no compromise.
What I lead
Vision & Product Strategy → Define the roadmap, set the bar for user experience, and champion a future where design and code are one.
Product Design & Brand → Leverage my decade of brand and design experience to push the experience of Onlook's entire image into a new category of design-led startups.
Team Leadership → Assemble a world-class team of engineers, designers, and open-source contributors.
Community & Growth → Grew Onlook to 20k+ GitHub stars, 5k+ Discord builders, and a thriving early adopter community.

AI-native toolsProduct StrategyTeam LeadershipCommunity GrowthProduct DesignLeadership

Dimo

Head of Growth

Feb 2022 – Sep 2022 · 7 mos

Oversaw a $100k+ growth budget, project managed the rebuild of DIMO’s website over 10 weeks and set up growth experiment processes.
Sourced and managed the first 3PL partnership for device fulfillment. Supervised 10 contractors and agencies across brand, social media, website, and fulfillment.

Growth StrategyProject ManagementPartnership ManagementProduct Design

Bird

Launch and Global Expansion Strategy

Aug 2018 – Jan 2022 · 3 yrs 5 mos

Primary liaison between APAC and HQ under the Head of APAC. Created 11 franchise opportunities for Bird Platform in Latin America and Asia and 40 city opportunities in Asia while balancing relationships with local partners and city stakeholders. Co-authored and managed Bird’s RFPs in APAC. Launched Bird in Japan.
Founding member of Bird’s global pivot to the Fleet Manager program as the account manager for the first 20 Fleet Managers. Designed, recorded, produced the full Fleet Manager training program with $0 spend for 1,000+ candidates and no changes for 1.5 years. Led global Fleet Manager all-hands with Bird’s Founder and CEO. Co-authored bi-monthly presentations and financial projections for Bird’s Board of Directors (Sequoia, Craft Ventures) on Bird Platform under the SVP of Revenue. Regularly compiled Excel analysis on Bird Platform for the exec team.
Liaison with local Fortune 500 partner in Japan, ran the first official shared e-scooter trial.
Market launcher for Brookline, MA, the first shared e-scooter trial in the U.S. North East. Oversaw recruitment, training and management of local contractor community, coordinated delivery of vehicles and sourced the local service center. Monitored the health of a fleet of 120 vehicles, and conducted local government relations events.
Founding member and co-lead organizer of Bird’s annual hackathon, WFHACK, with 100+ participants.
Founding member of Bird Platform’s 8 person team. Built SOPs, sales materials and analyzed 100s of markets in EUR, LATAM, Middle East, and APAC. Grew new revenue from $0 - $20M+ annual run rate across 27 countries.
Supported domestic and international in-market launchers with product and data analysis from HQ, enabling Bird to scale to over 100 cities before the end of 2018. Full tenure at Bird from ~5M rides to ~115M rides.
Primary analyst for 20+ major cities in LATAM, authored regional city-entry and government relations strategy playbook

Market ExpansionStakeholder ManagementTraining Program DevelopmentProduct Design

Wanderlift

Co Founder and COO

Sep 2016 – Jun 2018 · 1 yr 9 mos · Denver Metropolitan Area

Ridesharing for Adventure-lovers
Launched a bootstrapped long-distancing ridesharing app that fulfilled over 11,000 miles in 8 weeks with 110 registered drivers and 1,000+ registered riders. Managed team through product, marketing (Meta Ads, Google Analytics), and business development. Designed the entire app and brand from the ground-up in Figma. Discussed M&A opportunity with Zipcar.

App DevelopmentMarketing StrategyBusiness DevelopmentProduct Design

Defy marketing

Lead Designer

Jun 2016 – Aug 2018 · 2 yrs 2 mos · Denver Metropolitan Area · On-site

• Designed all websites, brands, packaging, logos, web software and mobile apps for 30+ clients in Sketch, Figma, Framer, Adobe Creative Suite, and Blender 3D.

Brand DesignWeb DevelopmentClient ManagementProduct Design

Self-employed

Senior Product Designer and GTM Consulting

Oct 2014 – Present · 11 yrs 7 mos

Designed and shipped cross-platform (iOS and Android) consumer-focused products for $100 million startups and top 100 iOS apps, showcasing expertise in UI, UX, visual, brand, interaction, illustration, and mobile design.
Led the redesign of the cashier section of Flowhub’s POS system that now processes $3B+ in sales annually over 1,000 dispensaries.

UI DesignUX DesignMobile DesignCross-platform DevelopmentProduct Design