Jul 2022 – Oct 2022 · 3 mos

• After my promotion to Senior Product Marketing Manager, my scope of responsibilities expanded:
• I collaborated with Product Management to overhaul the sign-up, pricing, and checkout flows, resulting in an over 20% increase in ARPNC.
• Working alongside Sales, I drove an upgrade campaign that generated a record amount of expansion revenue in a single quarter.
• I repositioned one of our underperforming products to better target its most lucrative customer segment.

Sep 2019 – Jul 2022 · 2 yrs 10 mos

• As a Shopify store owner myself, Rewind’s mission hit home: keeping mission-critical data safe for online businesses. That’s what pulled me in. As Product Marketing Manager, I rolled up my sleeves and got to do a lot:
• Led GTM across four products in two verticals. Worked hand-in-hand with Demand Gen, Growth, Product, Content, Sales, and Support to hit ambitious goals without getting stuck in silos.
• Talked to 100+ customers. Pulled insights to build ICPs, refine personas, shape messaging, and arm our sales team with enablement that mapped to the buyer’s journey. We saw a 110% jump in MQL → Closed Won conversion.
• Built sales battlecards. Dug deep into competitor research and translated it into tools the sales team actually used.
• Created 150+ assets. Everything from case studies and webinars to product videos and blog posts, all focused on helping customers and prospects see real value.
• Launched creative campaigns. From the Cover Your SaaS video game to our Product Hunt launch for Backups for Trello to a BFCM Virtual Summit, I built programs that positioned Rewind as the go-to backup and recovery app and got interested prospects in the door.

May 2016 – Aug 2016 · 3 mos · Moscow, Russian Federation

• In the summer of 2016, I accepted an internship in Moscow, focusing on strategic planning for brands like PepsiCo, Nescafe, and Carlsberg. Tasked with deep market segment research, my role involved becoming "the voice of the consumer" in our creative briefs. I delved into consumer pain points and buying behaviors, helping to shape campaign strategies. This stint at Leo Burnett ignited my passion for product marketing and the power of tailored messaging.

May 2015 – Jan 2019 · 3 yrs 8 mos · Ottawa, Ontario, Canada

• Starting Parcelly while still in university was an exhilarating rollercoaster of challenges and insights. The idea was born from my own difficulties in finding just the 'right' gifts for friends who lived miles away. As a Co-Founder, I wore multiple hats, overseeing product design, marketing, financial planning, and supply chain management.
• The journey wasn't without its mistakes—there were plenty—but each one provided invaluable lessons that steepened my learning curve. Over the course of two years, those lessons translated into a flourishing e-commerce business that generated 6-figure annual revenue. We attracted a diverse clientele, from individual consumers to corporate giants like Shopify, Kate Spade, Shake Shack, Lays, and Chanel.
• Three years into our journey, we expanded our portfolio by launching a sister brand, The Pencil Boutique Co., diversifying our product range and market reach.
• While I've stepped back from daily operations, both Parcelly and The Pencil Boutique Co. continue to serve a growing customer base and maintain a steady stream of annual revenue.

Apr 2014 – Apr 2016 · 2 yrs · Ottawa

• During my time at the ICC, my role encompassed a blend of administrative and communications responsibilities, with a special emphasis on the ICC General Assembly in Inuvik:
• I had the role of performing liaison functions for a delegation of 10 VIP international attendees. This included logistics planning, coordinating cultural programs, and providing interpretation services to ensure a seamless experience.
• I managed and curated content across multiple platforms including Twitter and Facebook. This grew our following and expanded our reach, resulting in fortified relationships with media outlets.
• I authored and edited various content types, from press releases to newsletters, that advanced the council's mission. I was also responsible for the design and content of the company website, and created high-impact PowerPoint presentations aimed at business development.