Jul 2021 – Feb 2023 · 1 yr 7 mos · United Kingdom

• I led the European marketing teams for both the Commercial and Development Clouds, as well as the global digital team, supporting a team of almost fifty marketers and working with our GTM teams to drive approximately 40% of Veeva’s global revenue.
• Veeva is the global leader in cloud services for the Life Sciences industry.

Mar 2019 – Jul 2021 · 2 yrs 4 mos · London, United Kingdom

• I led both the European and Global Digital Marketing teams, including the global digital strategy, e-commerce, Box.com, and Box Community. Together, my teams delivered a new digital strategy for both the US and European markets, reaccelerated our global e-commerce channel - growing a critical revenue stream - and led the roll-out of the Content Cloud positioning in Europe.

Feb 2017 – Feb 2019 · 2 yrs · Maidenhead, United Kingdom

• I led the definition, development and execution of Adobe’s enterprise marketing campaign strategy in Europe, Middle East and Africa, as well as the regional field teams in Northern and Central Europe. We transformed our approach to marketing, shifting to a data-driven model and spanning silos across the organisation to drive consistent growth of 25 to 30%.
• I was a regular spokesperson for Adobe, hosting major Adobe events in London, Munich, Amsterdam and Stockholm, as well as presenting on topics including the use of artificial intelligence in Marketing and the future of customer loyalty in a digital age.

Sep 2015 – Feb 2017 · 1 yr 5 mos · Maidenhead, United Kingdom

• I led the team that developed and executed the marketing strategy for Adobe Marketing Cloud in our Northern Europe region (UK & Ireland, Nordics, South Africa and Middle East), as well as the EMEA Integrated Campaigns team.

Mar 2014 – Sep 2015 · 1 yr 6 mos · London, United Kingdom

• I led the expansion of the London office of Stein IAS, driving significant revenue and client base growth. This encompassed the development and implementation of advanced B2B marketing strategies - in both Europe and the US - and campaigns for leading technology and professional services companies including Samsung, Hay Group, Atos, SSE, KPMG and Juniper Networks.

Mar 2013 – Feb 2014 · 11 mos · Manchester, United Kingdom

• This role focused on the development of a sustainable marketing strategy and approach to business development that would grow the Project One brand. I led Project One’s marketing strategy, driving 22% revenue growth in 2013 and supporting the acquisition of key clients including John Lewis Partnership.

Jul 2011 – Feb 2013 · 1 yr 7 mos · Manchester, United Kingdom

• Joined Atos following the successful merger of Atos Origin and Siemens IT Solutions and Services in July 2011 to lead the global Marketing Planning, CRM and Marketing Automation, Sales Enabling, Alliances Marketing, Market & Customer Intelligence and Siemens Marketing functions, leading a team of twenty talented marketers.
• I led the team that delivered the Atos London 2012 global marketing campaign development and activation, drove the development of a global marketing culture and grew a multi billion dollar pipeline from marketing campaigns, consistently overachieving our targets.

Oct 2010 – Jul 2011 · 9 mos · Munich Area, Germany and Manchester, UK

• Developed the repositioning of the company as 'The Business Technologists' as part of its divestment from Siemens AG and preparation for sale to Atos.
• Led the transformation of the Siemens IT Solutions & Services global marketing function and its subsequent integration into Atos, retaining all key talent.
• Developed the sales enabling strategy, which was subsequently adopted by Atos as best practice.

Jan 2010 – Oct 2010 · 9 mos · Manchester, United Kingdom

• Led the marketing strategy for all group companies, including FibreCity. FibreCity was subsequently acquired by CityFibre.

Nov 2008 – Dec 2009 · 1 yr 1 mo

• Led the development and delivery of Siemens Enterprise Communications' global corporate marketing strategy through a team of international marketers, who delivered award winning campaigns for major Europe markets, the United States and China.

Aug 2006 – Nov 2008 · 2 yrs 3 mos

• Winner of Best International Campaign at 2007 B2B Marketing Awards

Nov 2004 – Aug 2006 · 1 yr 9 mos

• Winner of Best Product/Service Launch at 2006 B2B Marketing Awards

Apr 2001 – Jun 2003 · 2 yrs 2 mos

Dec 1999 – Mar 2001 · 1 yr 3 mos

Jun 2003 – Nov 2004 · 1 yr 5 mos · Manchester, United Kingdom

Sep 1998 – Nov 1999 · 1 yr 2 mos · Munich Area, Germany