David Cohen

Product Manager

Sunnyvale, California, United States27 yrs 4 mos experience

Highly Stable

Key Highlights

20+ years driving innovation in technology.
Pivotal role in creating Wi-Fi as a global standard.
$975M+ revenue impact from product initiatives.

Stackforce AI infers this person is a technology executive specializing in IoT and consumer electronics product management.

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Skills

Core Skills

Product ManagementTeam LeadershipSoftware DevelopmentBusiness Development

Other Skills

Global Cross-Functional Team LeadershipProduct MarketingProduct DevelopmentGeneral ManagementSales ManagementGo-to-market StrategyWiFiWLANEmbedded SystemsWirelessAnalyst RelationsHardwareSmart GridMarketing CommunicationsPublic Relations

About

A visionary product executive with 20+ years driving innovation and transformation across the world’s most influential technology companies. Recognized as a catalyst for scaling disruptive ideas into global platforms, I have directly influenced the creation of industry-defining ecosystems, most notably playing a pivotal role in the creation and adoption of Wi-Fi as a ubiquitous global standard. With over $975M in revenue impact, I bring a rare blend of deep technical expertise, market insight, and executive-level leadership. I bridge engineering, business strategy, and customer value creation to deliver products that not only win markets but also redefine them. My leadership style is anchored in clarity, decisiveness and integrity, mobilizing teams to execute with precision while fostering a culture of innovation. I thrive at the intersection of advanced technology and large-scale business transformation, consistently delivering value that endures well beyond product launch.

Experience

27 yrs 4 mos

Total Experience

4 yrs 10 mos

Average Tenure

4 yrs 11 mos

Current Experience

Amazon

Principal Product Manager - Technical

Jun 2021 – Present · 4 yrs 11 mos · On-site

Directed global product management for Device OS and the Amazon devices portfolio, including wearables, Ring, Echo, eero, Fire TV, as well as incubation of next-generation hardware platforms slated for launch over the next 3-5 years.
Led enterprise-wide innovation initiatives across AI, advanced sensing, connectivity, low-power systems, and networking, delivering scalable platforms on RTOS, Linux, and proprietary Amazon OSes that accelerated product development and adoption by millions of customers and unlocked new multi-billion-dollar revenue streams.
Regularly presented to senior executives, securing approval and headcount funding for a next-generation platform concept I architected and drove from inception through executive sign-off. The platform onboards emerging product teams quickly onto Amazon’s new OS, reducing OS team support requirements by 86% and saving $7.8M annually in headcount.
Drove development and adoption of Amazon Common Software middleware across multiple device teams, reducing headcount requirements while enabling focus on core differentiators and accelerating time-to-market. Successfully integrated into the Ring product line, powering 3.5M units in year one and 25-30M units over product lifetime.
Accelerated Ring’s product launch by two quarters while delivering $6.5M in annual savings through headcount reduction (25 FTEs), optimized memory footprint, and lower BOM costs in a highly margin-sensitive business.
Secured executive alignment and led development of a next-generation device logging framework that reduced memory footprint by 94%, extended battery life by 5+ weeks, and lowered BOM costs by $0.30/unit. This drove $8M in incremental gross margin and $1.5M in headcount savings while solidifying the partner relationship.

Product ManagementTeam LeadershipGlobal Cross-Functional Team LeadershipSoftware DevelopmentProduct Marketing

Dialog semiconductor

Sr. Director, Marketing and Sales

Nov 2013 – Jun 2021 · 7 yrs 7 mos

Came to Dialog via acquisition of the low power wireless product line I founded and created at Silicon Motion.
Founded new IoT business with breakthrough patented technology for low power Wi-Fi SoCs. Business was the prime asset of Dialog’s June 2019 acquisition, generating $975M+ in revenue.
Core customers in wearables, IoT, smarthome, appliances, TV, thermostat, HVAC, camera and other embedded devices.
Visionary and driving force for the entire project, leading effort from whiteboard concept to production. Brought two generations of silicon to market with Tier 1 customers. Set requirements for third generation silicon.

Product ManagementProduct DevelopmentProduct MarketingGeneral ManagementSales ManagementBusiness Development+1

Gainspan

Director of Product Management

Jan 2012 – Jan 2013 · 1 yr · San Francisco Bay Area

• Led product management and marketing for the flagship SoC product line in the Wi-Fi and ZigBee for IoT markets

Quantenna communications

Senior Director of Marketing

Jan 2011 – Jan 2012 · 1 yr · Fremont, CA

California eastern laboratories

Director of Marketing

Jan 2008 – Jan 2010 · 2 yrs · Santa Clara, CA

Trapeze networks

Director of Marketing

Jan 2007 – Jan 2008 · 1 yr

Broadcom

Senior Product Marketing Manager

Jan 2003 – Jan 2007 · 4 yrs

Part of core team that took Broadcom from a new entrant to #1 silicon provider in the Wi-Fi market
Held roles in Product Marketing, Chip Product Management and Software Product Management.

Actiontec electronics

Director of Wireless Product Management and Strategy

Jan 2001 – Jan 2003 · 2 yrs

Wi-fi alliance

Co-Founder, Chairman, Security Committee Chair, IoT Connected Home Group Chair

Jan 1999 – May 2021 · 22 yrs 4 mos · Hybrid

Co-founded and created the Wi-Fi Alliance in 1999. The Wi-Fi Alliance promotes Wi-Fi technology and grants the Wi-Fi Certified logo seal of approval for products that are proven interoperable.
Invented push button Wi-Fi setup technology at Broadcom; donated IP to the Alliance which created WPS. Chair of Internet of Things (IoT) Task Groups focused on low power Wi-Fi and the ConnectedHome.
Introduced the term “Wi-Fi” along with the brand and logo.
Led all start up initiatives, including the founding of the organization, its mission, charter and by-laws, and established the Wi-Fi interoperability program.

3com

Product Line Manager

Jan 1999 – Jan 2002 · 3 yrs

Cofounded the Wi-Fi Alliance
Managed, designed, developed and released 3Com’s first internally developed Wireless LAN system, including the Wireless LAN Access Point 6000 and the PCMCIA card with XJACK antenna. Set requirements for other client devices including the USB module and PCI card.
Brought innovative features to market for the first time, including the retractable XJACK antenna, 60-second Access Point set up, automatic RF channel selection, and enhanced session key wireless security.