Jan 2021 – Jan 2023 · 2 yrs · Los Angeles, California, United States · Hybrid

• I brainstormed and implemented accessibility and localization features within the React components for the Price Comparison Chrome extension, as part of a mission to increase user engagement across 30,000 online merchants.
• I improved the state management logic across user, store and product data across both the Honey extension and website, improving customer interaction to 17 million monthly active users and reducing product churn.

May 2019 – Jan 2021 · 1 yr 8 mos · Greater Los Angeles Area · Hybrid

• I was initially hired to refactor, test and improve the Honey mobile iOS app.
• I used internal analytics and A/B testing from our team and other teams to determine code improvements and optimization, resulting in a more unified and streamlined user interface across all Honey tools.
• I improved localization and accessibility on the website and extension through converting hard-coded English content into local language files for preparing the reach of our products into other geographic markets.
• I refactored the templates of the Honey’s "Explore" webpages, resulting in cleaner, faster builds, with more compliant code as with a more seamless user experience, introducing deep-linking to the Chrome extension.
• Projects: Honey IOS Mobile App, Honey browser extension, Honey product website

Feb 2017 – Mar 2019 · 2 yrs 1 mo · Agoura Hills, CA · On-site

• I delivered the primary consumer-facing React/Redux forms for employment healthcare enrollment to simplify onboarding and tailor plan recommendations, improving user experience.
• I planned, researched and delivered an internal customer service tool using React for logging calls and status tracking, resulting in faster complaint resolutions, increased customer satisfaction, and analytics to improve customer interaction.

Oct 2015 – Oct 2016 · 1 yr · Culver City, California · On-site

• I converted designs by the Ford design team into dynamic Angular components that geolocation and other tracking factors, streamlining user interaction to sales.
• I researched the possible transition from Angular to Angular 2 for the frontend.
• Project: Ford.com

Apr 2015 – Sep 2015 · 5 mos · Santa Monica, California, United States · On-site

• I maintained and updated weekly dynamic Toyota auto ads delivered across the Toyota.com website, including localization for the Spanish audience, increasing the user engagement funnel from ad to sale.
• Project: Toyota.com

Jun 2014 – Mar 2015 · 9 mos · Playa Vista, CA · On-site

• As one of the founding engineers on the interactive ad design team, I was responsible for building responsive and animated web applications for clients such as Google, Starbucks, Target, and more, with the result of increased user engagement across all projects.
• I created team documentation to improve workflow and responsiveness on internal projects and client apps.
• I was responsible for pixel perfect best practices and frontend standards in Actionscript to ensure client satisfaction.
• Clients: Google, Starbucks, Target, The Truth Project, 72andsunny

Apr 2014 – May 2014 · 1 mo · Culver CIty, CA

• I built Flash ads to be trafficked through Doubleclick, Sizmek, and other ad distribution companies.

Jan 2014 – Jan 2014 · 0 mo

Oct 2013 – Mar 2014 · 5 mos · Glendale, CA · On-site

• I developed Flash games and ad banners for clients such as Netflix, WB, NBC/Universal to track and improve user engagement with brands across different social platforms.
• I created maintainable and cross-functional Javascript widgets for Tumblr and other social sites to be branded for clients.
• I developed web applications and content management themes for content managed websites.
• Clients: Netflix, Warner Bros.(CW), NBC/Universal, RocketDog

Jan 2005 – Jan 2007 · 2 yrs

Nov 2004 – Sep 2013 · 8 yrs 10 mos · Los Angeles, CA · On-site

• I designed and constructed highly interactive ads as part of numerous brand campaigns, including several complex full-page banner ad takeovers delivered across many ad portals, like Doubleclick and Sizmek, on sites like MSN and Yahoo, improving viewer engagement with the brands significantly.
• I developed custom reusable Actionscript classes and functions to improve the workflow of weekly ad production.
• Clients: Nissan, Infiniti, Energizer, Grammys, Jimmy Dean, Visa, Pepsi, Gatorade, Playstation, Pennzoil, Kraft, Uncle Ben’s, Principal Financial, Crate & Barrel, Apple

Jan 2003 – Jan 2005 · 2 yrs

Jan 2003 – Jan 2005 · 2 yrs

Jan 2002 – Jan 2003 · 1 yr

Jan 1999 – Jan 2002 · 3 yrs

Sep 1996 – Sep 1999 · 3 yrs