Nov 2019 – Dec 2020 · 1 yr 1 mo

• In 2020, led Foursquare (400+ employees) to its first full year of profitability, merged with Factual, the leader in location based audiences, and delivered 2H YoY growth in the face of CV-19. At the end of the year, Foursquare was the undisputed leader in location.
• During 2019, led the acquisition and integration of Placed through a spinout from Snapchat. At the end of the year, the combined companies exceeded over $100MM+ in revenue and achieved Foursquare's first ever profitable quarter.

Jun 2019 – Nov 2019 · 5 mos

• Placed acquired by Foursquare in June 2019

Jan 2019 – Present · 7 yrs 4 mos

• Direct Investments
• PowerLaw (2026)
• Boundry (2024)
• Zaaz (2024)
• SpeechLabs (2023)
• Haulio (2021)
• Spenmo (2021)
• Alcove (2021)
• Equi (2021)
• Sparkplug (2021)
• Foursquare (2019)
• Verishop (2019)
• MikMak (2020) acquired by SPINS in 2026
• Charmed AI (2024) wound down in 2024
• Coscreen (2021) acquired by Datadog (2022)
• Orgspace (2021) wound down in 2023
• AutoDevTech (2020) wound down in 2022
• Neyborly (2020) wound down in 2022
• Ca$h (2019, 2021) wound down in 2023
• Formlogic (2019) wound down in 2024
• Syndicate | Special Purpose Vehicle Investments
• Boom Supersonic (2024)
• Brewbird (2024)
• Anthropic (2024, 2026)
• Onebrief (2024, 2026)
• Anduril (2022)
• Joy (2022)
• Spotlight Therapeutics (2022)
• SalioGen Therapeutics (2022)
• SpaceX (2021, 2024)
• Current (2021)
• Coalition (2021)
• Steezy (2020)
• GMTM (2020)
• Xendoo (2019)
• Thalamus (2019)
• Blush (2021) acquired in 2025
• Reddit x 2 (2021) IPO (2024)
• Lineage (2021) IPO (2024)
• Grab (2021) IPO (2021)
• Lucira Health (2020) IPO (2021)
• Rain AI (2024) wound down in 2025
• Antios Therapeutics (2021) wound down in 2024
• Root AI (2020) acquired by AppHarvest (2021)
• Assure (2020) wound down in 2023
• Blokable (2019) wound down in 2024
• Neyborly (2019) wound down in 2022
• Limited Partner
• Madrona Venture Group
• Caffeinated Capital
• Altimeter
• Lead Edge
• Pioneer Square Labs Ventures
• Union Square Ventures
• Iterative VC
• a16z
• LGF
• Logos Capital
• Expa
• QED Investors
• Vy Capital
• Addition
• Two Sigma Ventures
• Polychain Ventures
• Coatue
• Bond Capital
• Tiger Global
• Offline Ventures
• (01.Advisors)

Jan 2011 – Jun 2019 · 8 yrs 5 mos

• Placed is the leader in location-driven insights and ad intelligence generated over $150MM+ in revenue to date and six plus years of profitable growth. Measuring billions of locations across the world’s largest opt-in mobile location audience, Placed provides the most complete understanding of consumers’ offline behaviors.
• Connecting the physical and digital worlds, Placed gives brands, agencies, publishers and ad networks the ability to target location at scale, measure the offline impact of ads, and deliver actionable insights into consumer behavior.
• Founded in January 2011, Placed is headquartered in Seattle and is backed by Madrona Venture Group and Two Sigma Ventures. For more information about Placed and its location solutions, please visit: http://www.placed.com/
• Acquired by Snapchat in June 2017, spinout from Snapchat to Foursquare in June 2019.

Nov 2009 – Jan 2011 · 1 yr 2 mos

• Transitioned to this role based on the success of products managed as Director of Product
• Operational lead at Quantcast across the Client Services, Media Operations, Business Intelligence, and Sales Support Teams
• Built a team from the ground up to 20, with a retention rate greater than 90% across San Francisco, New York, and London
• Operations team directly responsible for managing all of revenue through Quantcast
• Team productionalized the process of enabling ad targeting of lookalikes on DSPs, Ad Exchanges, and Publishers

Apr 2008 – Oct 2009 · 1 yr 6 mos

• Product Lead for Quantcast Marketer (from idea to commercial product)
• With a team of 4 engineers released a commercial version of Marketer within four months
• Quantcast Marketer is currently utilized by over 300 advertisers across 6 billion impressions a month (site, search, banner, and email).
• Business lead for Quantcast Lookalikes which enabled advertisers to identify and market to target audiences (primary revenue generator for company)

Jun 2007 – Apr 2008 · 10 mos

• Managed a team of search engine marketing analysts who were tasked with supporting 40+ clients
• Increased revenue per account manager by 53% in the last 7 months in the role
• Team was responsible for managing tens of millions of dollars in online ad spend and in excess of a hundred million dollars in online sales annually
• Interacted with clients at an executive level to determine long term strategies, understand business goals, and insure successful execution of marketing campaigns
• Internally responsible for guiding the direction of the product and assigning priorities to product features and project requests

Jul 2006 – Jun 2007 · 11 mos

• Tasked with building out and managing the marketing group to scale with the company’s growth plans.
• Responsible for setting and acheiving traffic and revenue targets within the operating plan.
• Part of the management team that helped raise over $12 million dollars in a Series C funding.
• Built the advertising revenue model from zero to a run rate in the millions in less than five months.
• Development and executed the ad monetization and operations strategy for Farecast.com that continues to be emulated by competitors
• Initiated relationships and negotiated terms with ad networks, agencies, advertisers, ad servers, search engines, web analytics companies, and email service providers.
• Continued ownership of the overall internet marketing strategy including search engine marketing, search engine optimization, email strategy, display media, and PR.
• Acquired by Microsoft for $115 million in April 2008

Aug 2005 – Jul 2006 · 11 mos

• Responsible for developing a comprehensive web media strategy for Farecast which included: paid search, search engine optimization, banner advertisements, rich media, and email.
• Owner of the RFP process and final selection of an email service provider, web analytics solution, advertising partners and ad serving solution.
• Helped lead and execute the launch strategy including outreach to the press, bloggers, and social networks.
• Responsible for determining key performance indicators and optimizing web media campaigns, email, and the website to reach and exceed these goals.

Sep 2004 – Aug 2005 · 11 mos

• Provide both tactical and strategic insight to client and client service teams based on data collected via the global marketing dashboard.
• Project managed the development of custom analytical solutions from initial concept, requirements gathering, development, production and training. Acted as the project lead when interacting with developers, account managers, directors, and the client.
• Directly managing 12 client specific advanced analytics solutions expected representing the majority of revenue generated through the Business Intelligence.
• Ability to understand the client’s business questions and then provide a scalable solution. The majority of clients we serviced were Fortune 500 companies.

Nov 2002 – Sep 2004 · 1 yr 10 mos

• Responsible for managing and training a team of account managers, client service engineers and media planners.
• Managed the setup, maintenance, optimization and day-to-day contact for multiple clients. Clients included Levi's and David's Bridal.
• Acting lead for ChannelScope, a unique method of tracking online activity to in-store purchases.
• Experience in media planning, managing budgets, expertise in customer targeting, and managed ROI goals for web media including search and rich media.

Aug 2001 – Jul 2002 · 11 mos

• Responsibilities included implementing and developing new trading technologies from execution platforms to signaling software.
• Experience in a multiple trading strategies including sector trading, momentum trading, and position trading. Trading strategies required use of fundamental and technical analysis.

Jul 2000 – May 2001 · 10 mos

• Headed the development of a reality based securities portfolio competition.
• Received investment and services from GrayCary, a leading technology law firm
• Recruited a top quality advisory board made up of the CEO of a streaming media company and the Chief Content Officer of a financial news company

Jan 2000 – Apr 2000 · 3 mos

• Developed the site into a nationally recognized consumer shopping portal, subsequently sold in 4 months
• Setup affiliate programs with over 100 nationally recognized online retailers
• Established targeted marketing campaigns for a number of online retailers
• Acquired in late April 2000