debanshu chakravarty

CEO

Gurugram, Haryana, India9 yrs 3 mos experience

Key Highlights

Expert in digital marketing strategies across multiple industries.
Proven track record in managing large-scale marketing campaigns.
Strong background in client servicing and relationship management.

Stackforce AI infers this person is a MarTech expert with extensive experience in digital marketing and client management.

Contact

Skills

Other Skills

Solution FocusedIntegrated MarketingScalabilityBusiness Strategymarketingadvertisingbusiness developmentmarket researchclient relationshipscreativeCreative SolutionsBusinessMedia AnalysisPartnershipsOnline Marketing

About

An MBA (marketing) graduate from ISBR business school, Bangalore! Previously worked with Isobar india, Bangalore as an Account manager handling Titan international- digital mandate for 32 regions globally wherein formulated strategies from launch activities, promotional activities, branding initiatives across different markets Prior to the above was associated with groupM media ( Madhouse) handling clients to the category of FMCG, Retail and E-Com of which some of them included Titan, TATA Global, Arvind lifestyles looking after customized mobile based solutions including branding, app development and the like. Also was associated with Kenscio digital marketing as an account manager and was handling email marketing dutes (read segmentation,A/B split tests etc) to increase CTR's(Click through rates) and ROI for the clients I deal with.Some of them included HTcampus,Desimartini, BMW, Dabur,Idea cellular, Micromax, Ohnineone, Indus health plus A fierce marketer with a knack of getting things done,remain calm under pressure and try to deliver what i commit..

Experience

9 yrs 3 mos

Total Experience

11 mos

Average Tenure

Current Experience

Millipixels interactive

Vice President-Digital Marketing and Outreach

Feb 2024 – Jun 2024 · 4 mos · New Delhi, Delhi, India

Mediacom

Associate Business Director- Transformation

Mar 2022 – Oct 2022 · 7 mos · India

Handling the non-media aspect for consumer durables brand- USHA – assess and
recommend content marketing/social media marketing + influencer / competition
scan/culture scan for the category /assess trends and basis the same – carve out a
way forward strategy • Participating in new business pitches and presentation

Revex media

Head of Client Servicing

Sep 2021 – Jan 2022 · 4 mos · Gurugram, Haryana, India

Oversee branding and full-funnel marketing conversations with agency's performance marketing brands.

Repindia

2 roles

Associate Account Director

Promoted

Aug 2020 – Sep 2021 · 1 yr 1 mo

Provide holistic and creative digital solutions across brands , to specific awareness and performance objectives-|Digital Brand Strategy| Integrated Marcomm | Account scalability and planning|

Senior Manager

May 2020 – Aug 2020 · 3 mos

Uber

Business Development Consultant| Ancillary business division- Uber OOH

Aug 2019 – Feb 2020 · 6 mos · India

Consulting for the Ancillary business department of Uber advertising, OOH advertising. Bangalore Region, Karnataka, India.
Clients: Prestige developers, Disha comm. , Fortune business hub etc.

Magnon eg+

Senior Manager- HP Enterprises| Laptops, Printers, Online shopping

Sep 2018 – Jul 2019 · 10 mos · Noida, Uttar Pradesh, India

Enable social media marketing, media activation and 360 digital campaigns for HP india :: Consumer PC, Commercial PC, Online shopping, Printers ( consumer and commercial )

Isobar

Manager- Client servicing

Sep 2017 – Sep 2018 · 1 yr · Bangalore

Roles and responsibilities included::
1) Handling the international digital mandate for a TROPHY account Titan company limited for 32 regions( South east Asia, middle east and USA)- social media marketing, media planning , 360 digital initiatives
View the launch campaign for the middleeast:
(limited collection launch ,influencer led)
www.titansparkle.com
2)The campaigns ranged from: Launch campaigns, Awareness campaigns, sales pushes, performance campaigns on the digital spectrum
Other than the above, handled duroflex and wipro earthian

22feet tribal worldwide

Business Development Consultant

Oct 2016 – Sep 2017 · 11 mos · Bangalore

End to end 360 digital brand-centric solutions, online-offline integration,brand interpretation,research and co-ordination,brand positioning/repositioning- led the launch campaign for BILLION- A flipkart brand(www.Billion.in), TVS wego and Mahindra electric were the other brands I handled

Groupm

Business executive/mobile media Planner

Sep 2015 – Oct 2016 · 1 yr 1 mo · Greater Bengaluru Area

Roles & Responsibility:
End to end ideation and execution for digital campaigns on mobile as a platform- some of the brands handled were ITC, Tata global, Arvind lifestyles, GRT jewellers, Tanishq etc. A quick run through of my profile mentioned below:
Mobile Media Planning (complete mobile solutions i.e. Branding, Solution based, App development etc)
Client servicing
Industry, Agency and Vendor Network Management
Campaign Execution and Optimization
Daily campaign report analysis, Pre-Mid-Post Campaign Evaluations
Periodical Brand/Category Competition Analysis

Kenscio digital marketing pvt ltd

Manager-Client Success

Apr 2013 – Aug 2015 · 2 yrs 4 mos · Gurugram, Haryana, India

Responsible for handling online marketing initiatives for enterprise accounts namely ::
BMW motors, Idea cellular, HTCampus, Micromax .
Primary focus being understanding the client brief and realizing them into marketing actionable steps. This includes strategic planing, Content analysis for each campaign and A/B split testing, Generating reports and finding trends to identify possible sales gaps, Customize customer experience based up on their past interaction with the brand and suggesting new interventions for cross promotions and boost CLV.