Aug 2021 – Nov 2024 · 3 yrs 3 mos · Delhi, India · On-site

• Developed Products in categories like Tea, Coffee, Breakfast cereal, Flavored nuts, Spreads under the tenure of 1 year. Currently available in different market places like Amazon, Flipkart.
• Developed a product named Sugar Doll (Diwali Pooja Item) in record 25 days from ideation and execution to a revenue of 25 lakhs
• Leading the team of 10 associates responsible for driving the marketplace business for the process food category.
• Owning P&L worth 70 cr for the relevant category like Staples, Beverages and Process foods across marketplace in alignment with business goals.
• Identifying market trend and new product development opportunity via research and data analysis. Commercial negotiation through open-book costing, stock forecasting and replenishment planning along with day-to-day work for current products and new launches.
• Responsible for Vendor management and maintaining strong stakeholder relationship for better business growth and visibility of products.
• Part of core team that launched ‘r!neu’ FMCG brand, contributing to brand positioning and category growth.

May 2018 – Aug 2021 · 3 yrs 3 mos · New Delhi Area, India · On-site

• Successfully developed "Grofers Fresh Toned Milk and Grofers Happy day Prime tea Gold" which has got awarded in Contract Manufacturing and Private Label Expo.
• Boosted market share of products like Green tea, Coconut water and Indian Sweets to over 40% through product differentiation, competitive pricing along with strategic marketing communication.
• Successfully developed and launch Diwali sweets category within 45 days which contributed to a total sale of 2crs in during the festive period
• Driving visibility and promotion plans with coordination between the marketing team & cross function teams.
• Handling beverages and process food categories and Responsible of the P&L for the beverages and process food categories category.
• Collaborate with multiple cross functional teams in marketing, supply chain, technical division for the overall growth of the category.
• Enhance the organization' understanding of consumer, competitive and brand health. Maintains updated knowledge of consumer behavior, competitor products, competitive position and related market trends and drivers.
• Responsible for product development through vendor audit, quality analysis as per market benchmark brand to develop products specific to target customer base to help increase product penetration and retention.
• Develop and improve end to end vendor life-cycle management processes through continuous coordination with vendors.
• Enhanced vendor efficiency and secured +5% delta margin through strategic negotiation in key categories like Tea & Namkeen.

Sep 2011 – May 2018 · 6 yrs 8 mos · Mumbai, Maharashtra, India · On-site

• Achieved 100% FSSAI compliance across stores; implemented quality and packaging standards for private label products.
• Launched 55+ FMCG SKUs across Food & Non-Food categories (Cookies, Beverages, Detergents, Staples), contributing 11% category business growth.
• Streamlined the conceptualization for Private Label Portfolio of Food, Non-food and Staples Products.
• Lead end-to-end packaging material development with standard packaging norms & compliance.
• Improved the effectiveness of the NPD and implementation of Food Safety Management Systems (HACCP, ISO 22000) at co-packer.

Jun 2009 – Aug 2011 · 2 yrs 2 mos · Hyderabad, Telangana, India · On-site

• Increased production efficiency by 30% through process optimization and training initiatives. Implemented ISO 22000:2005 certification and drove supplier audits to ensure compliance and product consistency.
• Developed SOPs for production, packaging, and stores — improving quality control and reducing rejection rates.
• Developed product label and cross-checked BOP design as per requirement.

Oct 2006 – Jun 2009 · 2 yrs 8 mos · New Delhi, Delhi, India · On-site

• Processed online monitoring of product quality in accordance with the company standards.
• Introduced process innovation for Aloo Bhujia using potato flakes — improving production efficiency and product quality.
• Updated system, process & quality auditing of Bikanervala Factory & Outlets for cross checking and validating.
• Led the inspection of hygiene, sanitation & pest control measures & corrective action.