Deewaker Arya

Design Manager

Gurgaon, Haryana, India10 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years of experience in creative design.
Expert in AI-enhanced graphics and digital illustration tools.
Proven track record in brand strategy and visual storytelling.

Stackforce AI infers this person is a Digital Product Designer with a strong focus on User Experience and Visual Communication.

Contact

Skills

Core Skills

User Interface DesignProduct DesignGraphic Design

Other Skills

Graphic Design PrinciplesPrototypingUser Experience (UX)Microsoft OfficeCreative DirectionFigmaAdvertising CampaignsBrand StrategyVideo DirectionScheduling ManagementMicrosoft ExcelAttention to DetailBranding & IdentityCommunicationLeonardo ai

About

With over 10 years of dedicated experience in the creative field, I'm currently thriving as a Creative Associate Manager at Adani Digital Labs. My core competencies include creating compelling illustrations that resonate with our brand identity and spearheading projects that align with the organization's vision. My mission is to infuse our products with innovative designs that tell our story, leveraging my expertise in AI-enhanced graphics and digital illustration tools like DALL-E and Adobe Firefly to elevate our brand presence. In my role at Adani Digital Labs, I have been instrumental in collaborating with product designers to crystallize design concepts, producing a range of high-quality illustrations for diverse applications. This has involved iterating on designs to meet stakeholder expectations and maintaining a consistent visual language across all creative outputs. My previous experience as a Team Lead in Marketing Design at Paytm has honed my skills in research and visualization, further enriching the creative solutions I offer to my current team.

Experience

10 yrs 6 mos

Total Experience

2 yrs 1 mo

Average Tenure

4 yrs

Current Experience

Adani digital labs

Creative Associate Manager

May 2022 – Present · 4 yrs · Gurugram, Haryana, India · On-site

Role Overview:
Collaborated with multiple Adani business units, including: Adani One, Adani Airports, Adani Wilmar, Adani Electricity, Ambuja Cement, Adani Realty, Trainman, Adani Defence and Aerospace, Adani Farmpik App, Adani Total Gas
Key Responsibilities:
🎨 Visual Language & Design Consistency:
Defined the overall visual language for both app and web platforms.
Maintained a consistent and engaging user experience across all digital products.
✏️ Design & Illustration:
Created custom icons, illustrations, UI cards, and visually rich screens that enhanced both visual appeal and user experience.
Applied a fine arts background to approach every visual asset with precision and attention to detail.
🧰 Design Systems & Asset Management:
Built and maintained a centralised graphic assets library to ensure:
Easy accessibility for designers.
Consistent visual identity across platforms.
📱 Product Design & Motion:
Collaborated closely with the product team to:
Create micro-interactions in Lottie format for the Adani One App.
Design a 3D illustration for the Adani One Personal Loan feature.
Learn and implement 3D optimization techniques and animation optimization for .json and Rive formats.
📢 Brand & Marketing:
Worked with the Adani One Brand Marketing team to:
Design illustrations for online campaigns, social media, and promotional assets on both app and web platforms.
Key Projects:
Adani One App:
Reward Character Mascot
ICICI Bank Co-branded Credit Card
Micro-interactions (Lottie)
Loader Screens
Festival-themed Games (Holi, Diwali, Independence Day)
3D Illustration for Personal Loan Feature
Other Major Contributions:
Fortune Online Error Case Screens
Adani One Yearly Internal Calendar
Adani Farmpik App Visual Design