Denis Morisset

CEO

Paris, France34 yrs 4 mos experience

Highly Stable

Key Highlights

Expert in luxury brand management and marketing.
Director of Executive Luxury Marketing programs at ESSEC.
Extensive experience in luxury retail and distribution strategies.

Stackforce AI infers this person is a Luxury Brand Management and Education expert with extensive experience in the luxury sector.

Contact

Skills

Other Skills

Luxury GoodsFashionRetailHotelsWholesaleStrategyApparelBrand ManagementMerchandisingMarketing CommunicationsEvent ManagementMarketing StrategyProduct DevelopmentSalesSales Management

About

Fashion & Luxury brand Management Luxury brands international distribution strategies Luxury brands retailing strategies Luxury hospitality branding and Luxury Guest Experience Retail luxury service and luxury shopping experience Luxury destination marketing Specialties: Distribution of luxury brands in emerging luxury markets ( China, India, Middle-East )

Experience

34 yrs 4 mos

Total Experience

5 yrs 8 mos

Average Tenure

Current Experience

Essec business school

4 roles

Luxury Carrer Lab director - Essec Global MBA

Jun 2024 – Present · 2 yrs

Director of Executive Luxury Marketing programs - AMP and short executive luxury programs

Jul 2013 – Jun 2024 · 10 yrs 11 mos

Develops and teaches Executive luxury marketing courses for Essec Asia Pacific on Singapore campus, in SE Asia and in China. Director of the Essec Asia Pacific AMP on Luxury Brand Management. In charge of short executive luxury marketing courses in Asia ( The art of launching and growing luxury brands, retail excellence , from luxury service to luxury experience, luxury distribution and retailing in Asia region. Also lecturer in luxury marketing programs for Essec Business School in Paris - LVMH chair, MBA in International luxury brand management. Also in charge of teaching luxury marketing for IMHI ( Essec MBA in Hospitality and Tourism) as well as IMHI partner in HK ( SHTM).
See below link
http://webmail.essec.fr/Redirect/webmail.essec.fr/Redirect/www.essec.edu/discover-essec/essec-asia-pacific/executive-learning-experience/advanced-management-program.html

Executive in Residence - China

Jul 2011 – Jun 2024 · 12 yrs 11 mos

In charge of promoting Essec expertise in Luxury Education throughout Asia but also Americas. In charge of facilitating recruitment of Essec MBA programs ( MBA in International Luxury Brand Management, IMHI, Global MBA) particularly in Asia and China, by delivering masterclasses on luxury marketing in Beijing, Shanghai, Seoul, Singapore, Jakarta, Bangkok, New-York, Paris) and participating in recruitment events ( MBA fairs in Asia) but also giving key-note speeches in luxury summits and roundtables in China/Asia. Also in charge of organizing luxury study trips to France for EMBA programs of Top Chinese Universities (Fudan EMBA) mixing lectures and company visits in Paris.

Executive Director - ESSEC MBA in International Luxury Brand Management

Sep 2004 – Jun 2011 · 6 yrs 9 mos

Professional Marketing Faculty at ESSEC
Teaches in ESSEC general MBA program ( International luxury distribution, Luxury retailing ) , in ESSEC Luxury brands MBA program ( Luxury distribution and business models, introduction to luxury industry, retail maths), in IMHI program ( Luxury concepts applied to travel and hospitality), the luxury hotel experience )
Teaches in several ESSEC Executive Education programs
Has developped a series of short seminars on luxury brand management, delivered at ESSEC Paris La Defense Campus, as part as ESSEC Executive Management Education Programs : Seminars include "Introduction to luxury concepts", "luxury distribution", "co-branding", " licensing in the luxury industry", "the function of retail manager in the luxury industry", "luxury brands and the digital age" ( in preparation )

Giorgio armani

Managing Director - France

Mar 2001 – Sep 2004 · 3 yrs 6 mos · Paris Area, France

In charge of the French subsidiary of Giorgio Armani : General management of the Fench Company : 250 employees and 70 MI € sales , development of retail and wholesale operations , stores and department stores shop in shops openings etc.

C.w.f. ( children worldwide fashion)

CFO

Jan 2000 – Mar 2001 · 1 yr 2 mos · Les Herbiers - France

CWF is a world leader in Luxury Children Fashion ( baby to teen) with a business model based on exclusive luxury and premium brands licenses for Children's wear category, strong design and production/sourcing, strong distribution skills ( wholesale and retail)
Management of legal, financial, accounting and information systems. Assistance to CEO for business development, negotiation and administrative follow-up of exclusive licenses ( Burberry, Kenzo, DKNY, Nike Fashion, Elle) , preparation of international development plans, negotiation with agents and distributors. Preparation of retail development project.

Group sac & thierry ( shoes manafacturing and distribution )

President and CEO

Nov 1993 – Dec 1999 · 6 yrs 1 mo

President of a group of french shoes design, distribution and manufacturing companies. 8 factories, 1500 employees
Development of super premium in-house brands ( Elizabeth Stuart, Canyon), development of licensing activity for men's, women's and children shoes with brands such as Kenzo, Elle, Elite, Morgan, Naf Naf, Disney etc.
International retail and wholesale development : opening of Elizabeth Stuart stores and shop in shops in Europe ( Nantes, Paris, Copenhague, Brussels), in Asia ( HK, Beijing, Xian) and in Japan ( Tokyo)
Development of sub-contracting activity in Morocco and Eastern Europe and sourcing in China

Pierre balmain

CEO

Jan 1990 – Jan 1992 · 2 yrs · Paris Area, France

Managing Director then CEO of Pierre Balmain - Fashion and Perfumes.
Restructured international licenses, Couture and Ready-to-Wear activities. Reorganized perfumes organization following reintegration of fragrance activity in house. Relaunch of Vent Vert & Mr Balmain fragrances. Preparation of three years financial business plan and active search for new investors.

Poloco s.a. ( ralph lauren europe)

COO

Feb 1988 – Jan 1990 · 1 yr 11 mos · Paris Area, France

In charge of financial and accounting department as well as logistics, supply chain, warehousing.
Poloco S.A. was the European Licensee of Ralph Lauren men's wear and Children's wear in Europe. In charge of setting up distribution systems in Europe ( agent, distributor of fully-owned subsidiaries) , in charge of developing financial and accounting systems as well as European bonded warehouse in Paris Nord II. Assistance to commercial and marketing teams for wholesale clients credit and payment plans. Improvement of Bought & Sold reports, letters of credit procedures related to Asia sourcing.