Dec 2022 – Apr 2025 · 2 yrs 4 mos · Navi Mumbai, Maharashtra, India · Remote

• ● Led UX & CX transformation of JioKrishi, an IoT-powered agricultural platform serving 100,000+ farmers.
• ● Enhanced the mobile experience with a Jio design system, ensuring 100% UI consistency within product ecosystem.
• ● Revamped JioKrishi, integrating user feedback, increasing downloads from 20K to 100K+, and boosting adoption & engagement. Improved user retention by 35% and boosted customer satisfaction scores (CSAT) to 85%.
• ● Implemented gamification (quizzes), boosting session duration 5x and engagement 200%, making it the most-used feature.
• ● Designed IoT data visualizations, expense management, and community tools, driving 50% higher user activity.
• ● Facilitated UX workshops with stakeholders and engineered high-fidelity prototypes that reduced iterations by 40%.
• ● Conducted field research & usability testing with 9+ farmers over 3 days in Jalgaon, leading to data-driven improvements.sign Documentation | UX Workshop Facilitation | Product Redesign

Feb 2022 – Sep 2022 · 7 mos · Mumbai, Maharashtra, India

• ● Focused on enhancing user retention and engagement for Mahindra's 'Krishe and Krishe Rental' App, catering to over 1 million farmers.
• ● Executed the complete design cycle for assigned projects, including understanding objectives, brainstorming solutions, wireframing and prototyping, developing visual designs, and implementing iterative improvements.
• ● Conducted thorough testing of High-fidelity wireframes and prototypes, ensuring user-centric designs and optimal functionality.
• ● Conducted comprehensive interviews with farmers, capturing valuable video insights to analyze their pain points and lifestyle. Skillfully documented findings for stakeholders and the team, facilitating data-driven decision-making and enhancing collaboration.
• ● Worked on Design Sprints to address new feature requirements in a dynamic Agile environment, ensuring fast and effective solutions.
• ● Infused user experiences with delight by implementing micro-interactions and animations, contributing to a more engaging and enjoyable product.

Oct 2018 – Dec 2024 · 6 yrs 2 mos · Mumbai Metropolitan Region

• ● Enhanced UX for Construction tech, Warehouse management, Aviation Health Tech/Telemedicine, Utilities / Energy, Agritech, B2B, and customer-facing mobile apps. Led the design process from User research to design handoff.

Jul 2016 – Jun 2018 · 1 yr 11 mos · Mumbai Metropolitan Region

• Ar. Manu Shetty was the associate architect with Charles Correa Associates firm for more than 10 years. After he started his own firm Manu Shetty Architects in Mulund, Mumbai. The firm is a multi-disciplinary design practice whose work seamlessly weaves Architecture and Interior Design. I worked on Residential interiors and commercial architecture projects.
• My responsibilities at Manu Shetty Architects:
• Concept design, Preliminary design, Detail design, space planning, and design development.
• Preparing 3D models, AutoCAD Drawings (Working drawings and Interior details) and Views.
• Organize and participate in meetings with potential and existing clients.
• Research interior elements, materials and suppliers – call suppliers and obtain quotes.
• Negotiate, co-ordinate and liaise with suppliers to ensure that all specifications and deliveries are being met on time and on budget, and to the best possible quality
• Ensure regular and open communication with internal and external teams and suppliers.
• Generate solutions and alternatives as problems arise and seek necessary approval.
• Site supervision to insure the best quality execution.

Dec 2015 – Apr 2016 · 4 mos · Mumbai Metropolitan Region

• Prem Nath & Associates is a Bombay based complete design organization established in 1967 having professional practice in Architecture & Interior Design & offering Engineering Services all over India for 50 years.
• The Firm is proficiently equipped to handle jobs of various types and magnitude. Its activities cover Architectural and Interior Design Projects of Residential and Commercial Complexes / Malls Multiplex, Corporate Offices, Institutional / Industrial Projects; Hospital Projects; Health Club, 3 to 5 Star Hotels, Holiday Resorts & Amusement Parks & fast track I.T. / I.T.E. projects.
• My responsibilities at Prem Nath & Associates:
• Conceptual deigning and planning of large scale project.
• Preparing 3D models, AutoCAD Drawings and Views.
• Preparing and updating GFC drawings.
• Research materials for design.
• Preparing for presentations and maintaining project files.