Devshree Bakshi

Head of Design

Mumbai, India11 yrs 10 mos experience

Highly StableAI Enabled

Key Highlights

Led design for B2B banking and e-commerce projects.
Increased sales by 22% through user-centered design.
Expert in creating scalable design systems.

Stackforce AI infers this person is a Fintech and E-Commerce UX Designer with a strong focus on user-centered design.

Contact

Skills

Core Skills

User-centered DesignProduct DesignBrand DesignCustomer Experience

Other Skills

Adobe Creative SuiteAdobe InDesignAffinity MappingAgile EnvironmentAgile MethodologiesAnalytical SkillsAsanaAttention to DetailB2CBenchmarkingBrand PerceptionBuild Strong RelationshipsBuilding PerformanceBusiness InsightsClean Design

About

As a seasoned Lead Designer, I have a proven track record of defining, planning, and leading comprehensive end-to-end product design processes. I am renowned for spearheading the creation of highly innovative, cutting-edge, and unprecedented product experiences across web and mobile applications. Collaborative by nature, I excel at working closely with cross-functional teams, including User Behavior Research, Product, Engineering, Research, Marketing, and Customer Success, to execute product roadmaps, introduce new features, and drive business requirements. I am skilled at ensuring the high-quality execution of product visions and user requirements through collaboration with engineering teams. As the primary driver of design process enhancements, style guide maintenance, and the establishment of scalable design systems for both web and mobile platforms, I bring a wealth of experience to every project. Previously worked as a UX design activity with various startups including matrimony, job hunts, online classifieds, and online marketplace. Specialities ⚡️ Design Product Design • Visual Design • User Flows • Wireframes • UI Mockups • Information Architecture • Design System • User Onboarding ⚡️ Research User Research • Interviews • Heuristics Evaluation • Persona • Affinity Mapping • User Stories • Remote Testing • In-person Testing • Contextual inquiry • Surveys

Experience

11 yrs 10 mos

Total Experience

2 yrs 4 mos

Average Tenure

Current Experience

Logixal inc

Lead UX Designer

Nov 2017 – Jul 2024 · 6 yrs 8 mos · Hybrid

Design Lead on the Banking and E-Commerce Domain in the organisation.
Individual contributor with a leading bank of Malta. Independently conducted user research and created flows and prototypes for user testing. to build their B2B website and App which helped the bankers to achieve their tasks efficiently and increased their productivity. Created visuals based on the feedback
Sole Designer on B2B E-Commerce Domain in the organisation.
Responsible for anticipating users' needs at every step of their journey toward the purchase, with the goal of creating a consistent, enjoyable, and efficient shopping experience which helped increase sales by almost 22%.

User-centered DesignComplex SystemsPresentation SkillsStyle GuidesAgile MethodologiesGenerative AI+74

People interactive

UX Designer

Feb 2016 – Oct 2016 · 8 mos · Mumbai Area, India

I was responsible for managing the Web and Mobile front-end for their primary service product Shaddi.com. Also worked for the named Select Shaadi.

User-centered DesignPresentation SkillsStyle GuidesStoryboardingAnalytical SkillsTypography+56

Quikr

Creative Assosiate

Jun 2014 – Oct 2015 · 1 yr 4 mos

Work closely with designers, user researchers and design VP to understand user requirements and design briefs.
Design user interface for various modules including web, mobile and design style guide using HTML and CSS.
Visual design mock-ups for various online campaigns, landing pages to marketing display banners and work closely with fron-end team to maintain the
consistency.

User-centered DesignPresentation SkillsStyle GuidesTypographyLeadershipResponsive Web Design+35

Games24x7

Creative Designer

Jul 2012 – Jun 2014 · 1 yr 11 mos · Mumbai Area, India · On-site

Work closely with SEO, Tech, Content Strategy & Marketing team for new modules.
Design & deliver prototypes, mock-ups, guidelines and ui design specifications.
Analyse & define a tentative timeline for the design project.
Visualize, ideate and present design concepts for Landing Pages, Overlays and Current promotions.
Internal design branding projects.
Worked with HTML 5 and CSS3.
Define a visual language, icon set and UI patterns.
Monthly release site UX Design & Front-end development
Site front-end performance enhancement
Designing and execution of mailers, flash banners and Facebook Ads maintaining the consistency of the campaign.

Presentation SkillsStyle GuidesProduct Road MappingTypographyBrand DesignDigital Product Development+33

Novel innovative concepts private limited

Web Designer

Mar 2011 – Jun 2012 · 1 yr 3 mos

Discuss with client to understand business requirements.
Understand the user interface design guidelines & principles for desktop, responsive desiging and other CMS like Bootstrap, Joomla and Word press.
Convert business requirements into design briefs.
Estimate & define the entire duration of the project with phases.
Send weekly time sheet to offshore clients for billing by keeping business development team in the loop.
Get design inputs & feedback from business stakeholders via sharing a quick presentation.
Get the wireframe approved by client.
Create pixel perfect design template with variations and share them with the team.
Validate ui design assets, create reports with annotations & send to end client for changes.
Develop the website with the final user interface design assets. Using HTML and CSS.
Get feedback from clients and make further rounds of design iterations before testing.
Create and manage internal branding, marketing & promotional design projects.
Create an user interactive Cd for doctors on various topics.
Create interactive mailers mainly for finance sector.
New design concept pitches for new clients.
Interactive flash demo's and banners.