Dilawaiz Mehwish

Digital Marketing Specialist

Lahore, Punjab, Pakistan3 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record of increasing social media engagement.
Expert in developing comprehensive social media strategies.
Skilled in managing successful ad campaigns across platforms.

Stackforce AI infers this person is a MarTech expert with a strong focus on social media strategy and content management.

Contact

Skills

Core Skills

Social Media StrategyCommunity ManagementSocial Media ManagementContent Strategy

Other Skills

Data AnalysisContent CreationSocial MediaMarket ResearchContent MarketingSocial Media Optimization (SMO)Email MarketingFacebookContent PlanningMedia PlanningTwitterSocial Media CommunicationsCampaignsBranding & IdentitySocial Media Consulting

About

With over 4 years of hands-on experience in the dynamic world of social media, I am passionate about creating impactful content, running successful ad campaigns, and crafting comprehensive social media strategies that drive engagement and growth. My expertise lies in turning creative ideas into effective marketing solutions, leveraging the latest trends and tools to maximize brand presence and ROI. *Content Creation: Proficient in designing visually appealing and engaging posts tailored for various platforms, ensuring consistent brand voice and aesthetics. *Social Media Ads: Experienced in managing and optimizing paid campaigns across Facebook, Instagram, LinkedIn, and other platforms, focusing on target audience reach and conversion. *Strategic Planning: Skilled in developing and implementing social media strategies that align with business goals, incorporating data-driven insights and performance analytics. *Community Management: Adept at building and nurturing online communities, responding to audience interactions, and fostering a positive brand image. *Analytical Thinking: Strong ability to analyze metrics, track KPIs, and adjust strategies to improve performance and achieve objectives. Let’s connect and explore how I can help your brand achieve its social media goals!

Experience

3 yrs 6 mos

Total Experience

1 yr 9 mos

Average Tenure

3 yrs 2 mos

Current Experience

Upwork

Social Media Manager

Aug 2025 – Present · 9 mos · Remote

Fourth industrial revolution inc

Social Media Manager

Apr 2024 – Oct 2024 · 6 mos · California, United States · Remote

● Created content strategies focused on brand-related and educational content for LinkedIn and Facebook.
● Executed content strategies and created high-quality content including custom graphics and captions. Optimized both platforms with the best social media optimization techniques.
● Created custom graphics for the website based on the web theme.

Content MarketingSocial Media Optimization (SMO)Content StrategySocial Media Management

Parkview city lahore

Social Media Officer

Mar 2023 – Present · 3 yrs 2 mos · Lahore, Punjab, Pakistan · On-site

● Developed comprehensive social media strategies for approx 600k followers on Facebook, Instagram, LinkedIn, YouTube, and TikTok resulting in a 50% increase in audience engagement.
● Supervised the creative team in creating social media content to maintain a cohesive 90% brand voice on 5+ social media platforms, resulting in a 70% increase in content interaction.
● Managed Instagram, and LinkedIn accounts from scratch and increased followers from 0 to 10k within a year.
● Collaborated with the marketing team to create paid media campaigns that increased reach on Facebook to 5M.

Data AnalysisCommunity ManagementSocial Media StrategyContent Creation

Zainab shuja | design & brand consultation

Social Media Manager

Jan 2022 – Jul 2025 · 3 yrs 6 mos

● Created content strategies for 6+ brands, leading to a 50-60% growth in followers within six months.
● Analyzed performance metrics to refine strategies for Facebook and Instagram, achieving major improvement in engagement.
● Wrote content for social media, website, and magazine.
● Conducted market research to identify trends, enabling the development of highly targeted content campaigns.

Content CreationSocial MediaData AnalysisMarket ResearchSocial Media ManagementContent Strategy

Bytheway digital

2 roles

Social Media Executive

Aug 2021 – Dec 2021 · 4 mos

● Created social media campaigns for 10+ brands that led to a remarkable growth in engagement rates.
● Directed creative teams to produce impactful visual content, maintaining a consistent brand voice for each brand.
● Wrote captions and copies for social media and blogs for the website

Content MarketingSocial MediaSocial Media ManagementContent Strategy