Feb 2025 – Mar 2026 · 1 yr 1 mo · California, United States · Remote

• Ran AI product delivery at AE Studio, a bootstrapped AI dev agency out of LA.
• Main project: Alpha Incept for Alpha School. They needed a complete Grades 3-8 Language Arts curriculum before the school year started. That normally takes years. We shipped it in 6 months using GPT-5 pipelines, 595 lessons, 66k+ validated questions, 595 videos. I built the QA system: 14 stages, 60+ automated checks, filtering down from over 1M generated questions. In a Grade 3 pilot, test scores jumped from 66.7% to 84.5% in a single week.
• My last stretch there I moved over to marketing. We used AI to automate our paid ad strategy and content generation, and I focused on getting marketing and sales to stop operating in silos. That quarter was the best sales quarter in the company's entire history.

Dec 2024 – Jan 2025 · 1 mo

• Supporting Product, Engineering, and Acquisition teams with leadership development, strategic decision-making, and planning. Focus on mentoring product leaders and helping teams achieve sustainable growth through effective product and go-to-market strategies.

Sep 2022 – Dec 2024 · 2 yrs 3 mos

• Led a team of 13 professionals across Marketing, Pre-Sales, and Sales, focusing on demand generation and customer acquisition to drive sustainable growth.
• Achieved +45% growth in company revenue and added 100+ new clients, including major accounts such as Tok&Stok, Banco do Brasil, Santander, Tupy, Jadlog, Grupo Zaffari, and Panvel.
• Developed and executed pricing strategies and a new business model to enhance product positioning and market penetration.
• Internalized Inbound Marketing and Paid Media operations, building a high-performance team of traffic analysts, designers, and copywriters.
• Designed and optimized sales pipelines and processes for Pre-Sales and Sales teams, setting efficiency metrics and aligning the teams toward consistent performance.

Aug 2017 – Sep 2022 · 5 yrs 1 mo

• Led product strategy and technology efforts at Mobiliza, driving the development and launch of the LMS platform, expanding our SaaS solution suite.
• Defined the product vision and shaped the MVP, ensuring rapid delivery aligned with market demands.
• Spearheaded the Go-to-Market (GTM) strategy and actively participated in initial sales and implementations, securing early traction and validating key market hypotheses.
• Collaborated with the CTO to restructure development processes by adopting the Shape Up methodology, improving delivery efficiency and cross-team collaboration.
• Balanced the ongoing investment in the Applique platform with the launch of the new LMS product, maintaining market leadership in T&D and ensuring high satisfaction from key clients.

Dec 2013 – Jul 2017 · 3 yrs 7 mos

• Led the product and technology strategy for Applique, establishing it as the primary solution for the T&D market and expanding its reach across clients and internal teams.
• Secured 100+ contracting clients, while the platform was adopted internally by a team of 50 professionals, including Instructional Designers, Content Specialists, and Project Managers.
• Managed a team of up to 10 professionals, consisting of Product Designers and Developers, ensuring coordinated deliveries and alignment with Sales, Customer Success, and Support teams.
• Oversaw the platform's infrastructure on AWS and implemented DevOps practices using Chef, ensuring scalability and system stability.
• Collaborated closely with the commercial teams to align product evolution with market demands, driving efficient product delivery.

Mar 2012 – Dec 2013 · 1 yr 9 mos

• Worked as a full stack developer on Applique, the leading Brazilian content authoring platform for the T&D market, managing both the technical development and the overall project leadership.
• Led critical decisions in architecture, infrastructure, and technology stack selection.
• Developed the front-end using Backbone.js, Sass, and Gulp, creating functional and scalable interfaces.
• Contributed to the back-end development with Node.js and MongoDB, ensuring seamless integration and system stability.
• Managed a small DevOps infrastructure with Chef, setting up and maintaining services on AWS (EC2, S3, and SQS).
• Supervised and coordinated a team of 4 developers, ensuring timely delivery of solutions aligned with both company and market needs.

Jun 2011 – Feb 2012 · 8 mos

• Worked on the development of interactive projects for corporate training, utilizing technologies such as Flash and Flex with ActionScript 3, delivering engaging and effective solutions for major clients.
• Created courses, games, and interactive media for prominent companies such as Volkswagen, BRF, and Senior.
• Developed intuitive and dynamic interfaces, optimizing the user experience in training programs and digital learning activities.
• Collaborated with cross-functional teams to ensure customized project delivery aligned with the specific needs of corporate clients.

Jan 2010 – Jun 2011 · 1 yr 5 mos · Campus Universitário Reitor João David Ferreira Lima - Trindade, Florianópolis