Divya Rao

Product Manager

Mumbai, Maharashtra, India3 yrs 4 mos experience

Key Highlights

Led product management for a leading social commerce platform.
Transformed onboarding experience, boosting user engagement significantly.
Strong technical background bridging product and engineering.

Stackforce AI infers this person is a Product Manager with expertise in E-commerce and Social Commerce.

Contact

Skills

Core Skills

Product ManagementSoftware Product ManagementSoftware Development

Other Skills

Defining Product RequirementsWireframingCleverTapTableauPosthogMicrosoft ExcelUser Acceptance TestingUX ResearchFeature PrioritizationAnalyticsSoftware Development Life Cycle (SDLC)MySQLBusiness RequirementsJiraSprint Planning

About

I currently lead product management at Lehlah — an affiliate marketing platform powering the present and future of social commerce in India. We’re building features that enable creators to become micro-entrepreneurs, turning product recommendations into income. Before stepping into product, I worked as a Software Engineer at Fynd (a Reliance Retail subsidiary), where I built core features for Jio’s commerce platforms, including Tira Beauty, JioMart, and B2B retail tools. My engineering experience across backend, and system design helps me bridge the gap between business needs and technical execution — making product decisions faster, sharper, and more scalable. Over the last 3+ years, I’ve worked across e-commerce, SaaS, and now social commerce, and each stint has sharpened my ability to build impactful, user-first products that ship and scale. 🎓 I graduated in Electronics and Telecommunications Engineering from D. J. Sanghvi College of Engineering with a 9.65 GPA. 📚 Outside of work, I’m an avid reader — especially drawn to Indian mythology, psychology, and self-help books. 📩 Open to collaborations and conversations Email: divyarao0712@gmail.com

Experience

Lehlah

Product Manager

Apr 2025 – Present · 1 yr · Essar house, Mumbai · On-site

Part of founding team-backed by Nikhil Kamath
1. Revamped the app and web onboarding experience for LehLah, driving a 3× increase in high-quality user sign-ups [High Quality implies creators with followers greater than 1k who have the potential to make money with affiliate and UGC]
2. Removed Facebook Page dependency for automated Instagram DM connections, increasing the share of users connecting their first post after sign-up from 0.5% to 14% post-launch.
3. Led app revamp by gamifying onboarding tasks, redesigning core UI, and introducing contextual tutorials, suggestions for new creators to get started with Affiliate, resulting in a 20 percentage point increase in same-day activation (task completion rate improved from 42% to 62%).

Defining Product RequirementsWireframingCleverTapTableauPosthogMicrosoft Excel+8

Fynd (shopsense retail technologies ltd.)

3 roles

Product Manager

Nov 2024 – Mar 2025 · 4 mos · Mumbai, Maharashtra, India

Fynd Partners | Payment Extensions

WireframingSoftware Product ManagementBusiness RequirementsProduct Management

Software development engineer 1

Promoted

Oct 2023 – Oct 2024 · 1 yr · Mumbai, Maharashtra, India

Awarded Fynd Star for building automated test suites covering 5+ order workflows, slashing manual testing efforts by 25% and accelerating deployment cycles.
Developed core features for Fynd Commerce Platform, enabling merchants to seamlessly manage online stores, offline POS systems, and marketplace integrations (Amazon, Flipkart) from a unified dashboard.
Engineered integrations for 5+ marketplaces (Myntra, Nykaa) and Fynd's POS systems streamlining order aggregation and fulfillment for 100+ merchants.

JiraSprint PlanningRequirements GatheringSoftware DocumentationProgrammingProduct Development+1