Mar 2021 – Nov 2023 · 2 yrs 8 mos · India

• Upstox is the investment platform loved by more than one crore (10 million) customers in India. Upstox offers multiple investment opportunities (Stocks, Mutual Funds, Currency, Commodities, Futures and Options, and more) through its mobile and web platform.
• Upstox's customer base has grown 10x in just 2 years and it has been phenomenal to be part of this journey. I aim to ensure that design takes a front and center role in this growth journey and does not act as a support function. My role as a Design head was to ascertain that design contributes to the company's growth, incite product innovation, instill a customer-first culture, build & grow design function, and educate that design is more than aesthetics. The design team grew 7x in less than 14 months and now has a dedicated team for User Experience, User Interface, User Research, and Content Strategists.

May 2019 – Jan 2021 · 1 yr 8 mos · Greater Seattle Area

• AWS is used by millions of users around the globe—from small start-ups to household names like Netflix and NASA—and AWS Support is one of the largest and fastest growing business units within AWS. Our team’s goal is to innovate and to improve customer success, trust, and experiences with both AWS products and with AWS Support.
• We produce and support a range of tools that enable AWS Support engineers to diagnose and solve customer problems, and we also produce and support customer-facing tools that are used for self-service, monitoring, learning, and using AWS. Our team has the rare opportunity to support every service and every AWS account, and we are obsessed with creating exceptional customer experiences.
• My role as a design leader is to build, manage, and grow a team of UX designers and researchers in Seattle, Vancouver, and Cape Town who will innovate and delight our internal and external customers. Responsibilities include working backwards to understand and solve complex customer pain points, hiring and developing a team of world-class UX designers/researchers, delivering UX research to inform strategy, and inspiring the team to create simple, beautiful experiences for customers focused on data visualization, prediction, and behavior change.

Jan 2017 – May 2019 · 2 yrs 4 mos · Seattle, Washington

• Own UX on all platforms (Android devices, Kindle devices, Fire TV, Fire Tablet, and Web).
• Primary focus on creating elegant and customer-focused designs that provide a superior retail experience working in close collaboration with business, product, technology, and design teams across international locations.
• Develop and provide thought leadership in the retail user experience across devices.
• Leverage available insights like market analysis, customer feedback, site metrics, and usability findings.
• Use business requirements, usability findings and market research to develop scenarios, use cases, and high-level requirements
• Design conceptual wireframes, high-fidelity mockups, information architecture diagrams, interaction specifications, and functional prototypes
• Oversee close coordination with the product management team to develop a shared vision of a product and then lead a process to define the experience and design to deliver on the product’s objectives
• Collaborate on and present work to a range of stakeholders – executives, engineers, product managers, business leaders, researchers, other UX and visual designers.

Dec 2012 – Jan 2017 · 4 yrs 1 mo · Santa Clara, CA

• Directly responsible for delivering User Experience visions, UI specifications, wireframes and prototypes for GeForce Experience.
• Apply strategic thinking to design and deliver innovative end-to-end user experiences that optimize among user needs, business goals, and technological realities across different platforms.
• Driving the product designs from ideation to implementation, by collaborating with a larger multi-disciplinary team that includes Product Management, engineering, marketing, and customer support.
• Day-to-day task includes turning ideas and visions into concepts, and then translating those concepts into designs that illustrate simplicity, despite complexity of the system.
• Take ideas and concepts, and visualize them in such that they are communicated effectively and compellingly for internal leaders, partners and customers.
• Mentor new members of the design staff during the on-boarding process. Evangelize new interface guidelines and design patterns.

Dec 2011 – Dec 2012 · 1 yr

• Lead UX design efforts for features spread across iOS (Apple), Android, Blackberry, Web; serving various verticals
• Work closely with developers to facilitate the implementation of user experience designs and ensure UX compliance and consistency
• Conceptualize and articulate complex ideas, then document them (using appropriately chosen, informed deliverables such as sketches, wireframes, prototypes, site maps, user flow, personas, and scenarios) to drive decisions, facilitate understanding, and reach consensus
• Participate in end-to-end projects by ensuring user experience and business objectives are met from the point of project initiation, through discovery, definition, concept development, and refinement

Feb 2011 – Dec 2011 · 10 mos

• Job responsibilities:
• To work with team of Program Managers, UI Designers and Graphic Designers to build the next generation of interactive data applications for mobile devices such as the iPhone/iPad.
• With the support of other designers, program managers, programmers, quality engineers, technical writers and many more groups turn conceptual ideas into a product that will be used by thousands of customers in 13 languages throughout the world
• Lead the charge of creating elegant and functional User Interfaces for interactive data applications for the MicroStrategy platform on mobile devices such as the iPhone/iPad.
• Acquire knowledge of the BI domain to come up with creative applications for the mobile medium

Apr 2011 – Sep 2011 · 5 mos · Flint, Michigan

• Design and develop a web portal for the organization, with AAA (WCAG 2.0) conformance and Section 508 ADA compliance
• Automatic and Manual testing of the website using various assistive technologies including screen readers, WAVE and JAWS
• Exploring creative solutions to provide rich and inclusive web experience, even when the site is accessed without any assistive technology
• Investigate, evaluate, and implement new and merging assistive techniques, technologies, and methodology process improvements.

Sep 2010 – Dec 2010 · 3 mos

• planning and conducting user research, usability evaluation,
• stakeholder in web accessibility
• evangelizing SDLC to UCD process,
• planning and conducting user testing to evaluate concepts, prototypes and developed modules before deployment,
• Conducting user log data analysis to make design inferences,
• conducting field studies for bridging the gap between user requirements and product specifications.

May 2010 – Aug 2010 · 3 mos

• developing interaction pattern and wireframes for the product
• plan and conduct usability testing sessions
• research design problems and evaluate prototype solutions
• promote usability best practices across the team

Mar 2010 – Mar 2010 · 0 mo

• Evaluated and Developed web interface for the database of maps with 30000 entries using HTML, CSS, Javascript and Cold Fusion
• Database search query was optimized to retrieve entries in less than 0.5 seconds
• Information Architecture and the Task flow of the search tool was developed
• Web templates and UI patterns were designed for the intranet websites of the Botany department

Jan 2010 – Feb 2011 · 1 yr 1 mo

• Design and develop high-fidelity interactive prototypes using HTML, CSS, JavaScript
• Compile, analyze and report usability findings, including design recommendations
• Managing web content using CMS (Wordpress and Drupal)

Jan 2010 – Jun 2010 · 5 mos

• Design, develop and incorporate accessible website with AAA conformance
• Evaluate and conduct tests to assess usability and disability features
• Provide presentations and training sessions on accessible Web design and development

Sep 2009 – Dec 2010 · 1 yr 3 mos

• I am pursuing my MSI (Master of Science in Information) in HCI (Human Computer Interaction) and SC (Social Computing) from the School of Information, University of Michigan.

Jun 2008 – Jul 2009 · 1 yr 1 mo

• Defining UI standards, patterns and guidelines for the global use across the company
• Conducting Usability testing and analysis of the in-house developed products
• Making wire frames, lo/hi fidelity prototypes and persona-scenarios
• Developing UI for FIC enterprise application suite

May 2007 – Jul 2007 · 2 mos

• Developed accessible web portal with AAA conformance
• Conducted Usability tests to validate redesigns in the site
• Worked on cross-cultural issues related to user interaction

May 2006 – Jul 2006 · 2 mos

• Worked on corporate identity, literature, Signage and Brand Architecture
• Redefined identity of Essar and Batliboi Ltd.

May 2005 – Jul 2005 · 2 mos

• Developed packages, displays, dispensers, furniture, toys etc. from corrugated board.
• Explored potential of corrugated board as furniture and life style products.