Domenic Massimilian — CEO

I build businesses by turning messy, human work into predictable systems. Before co-founding Vella, I spent years operating and scaling a home services business, learning firsthand how difficult and valuable it is to standardize execution inside customer homes. That experience taught me how to define duration, enforce workflows, and deliver consistent outcomes in an environment most people assume cannot be controlled. At Vella, I am applying those lessons in software to make home services predictable at scale, starting with cleaning.

Stackforce AI infers this person is a SaaS entrepreneur focused on operational efficiency in home services.

Location: Austin, Texas, United States

Experience: 8 yrs 9 mos