Doug Dennis

Co-Founder

United States33 yrs 5 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Founder of innovative marketing platform.
  • Led successful product launches on QVC.
  • Grew software company to profitability over 20 quarters.
Stackforce AI infers this person is a Marketing and Business Development expert with extensive experience in SaaS and technology sectors.

Contact

Skills

Core Skills

MarketingCreative StrategyBusiness DevelopmentStrategic Partnerships

Other Skills

StorytellingBrand DevelopmentDigital StrategiesMarketing StrategyMarketing Plan DevelopmentProduct LaunchFitness MarketSalesApplication DevelopmentBusiness ProcessesOperations ManagementPartnership DevelopmentBusiness StrategySaaSChannel Sales

About

I’ve spent a lifetime building, leading, and learning — from early ventures and startups to large-scale strategy and creative execution. Those experiences became more than a résumé; they became a foundation for how I now approach every project, partnership, and idea. These days, I’m less focused on what’s next and more on what matters. Step It Up Marketing grew out of that mindset — a platform where ideas can still move fast, tell stories, and build value. Along the way came a few passion projects — writing, faith-based studies, and design — each a reflection of where life and curiosity overlap. I’ve found that history provides grounding in the visionary. Every phase of life, every career chapter, and every project teaches something that still applies today — if we’re paying attention. If you’ve come this far, let’s connect. You’ll find I’m still building — just with more perspective and purpose than ever before.

Experience

33 yrs 5 mos
Total Experience
8 yrs 9 mos
Average Tenure
13 yrs 4 mos
Current Experience

Step it up marketing

Principal / Founding Partner

Jan 2020Present · 6 yrs 4 mos · California, United States

  • Step It Up Marketing is the umbrella under which I explore, build, and refine projects that blend creative strategy, marketing, and storytelling. It’s part workshop, part think tank, and part proving ground — a way to apply years of leadership and brand-development experience to ideas that still have something to say.
  • Recent focus areas include:
  • Launching and positioning premium brands (Kinetic Cellars, Daily Missal, Monday’s Message)
  • Developing cross-platform digital strategies
  • Guiding creative projects that balance business logic with heart
  • Previous Leadership Roles
  • Over the course of my career, I’ve held executive and operational roles across technology, consumer goods, finance, and marketing. Each refined my understanding of strategy, execution, and innovation.
  • That path led to working with emerging brands, directing operations, and launching ventures that taught me the balance between discipline and creativity — the DNA of every project I touch now.
Creative StrategyMarketingStorytellingBrand DevelopmentDigital Strategies

Grid sentry

President, CEO

Oct 2014Oct 2015 · 1 yr · Dayton Metropolitan Area

  • Grid Sentry develops remote sensors that provide electric utilities information enhancing electric grid management. The hardware and software solutions enable cost saving measures for the Electric Utility through Grid Automation.
  • OPERATIONS:
  • ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
  • ► Recruited by Board of Directors to take company from engineering product readiness to commercial viability.
  • MARKETING & BUSINESS DEVELOPMENT:
  • ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
  • ► Defined and implemented overall company operating plan including marketing, sales growth, and business expansion.
  • ► Developed and managed overall company product plan including market growth and expansion, strategy, and value based sales initiatives.Identified value propositions and key messages for all of the company's marketing campaigns.
  • ► Instrumental in developing strategic partnership worth $75M in expected life-time revenue.
  • FINANCE:
  • ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
  • ► Raised more than $1.5M+ in debt and equity funding in first year working with the investor community.
  • ► Recapitalized company, reducing overall debt in excess of $2M by restructuring the balance sheet.
Operations ManagementMarketingBusiness Development

Crosstoner

Principal

Jan 2013Present · 13 yrs 4 mos · Cincinnati Metropolitan Area

  • Patented Personal Portable Fitness - "Fit for the rest of us."
  • The best non-business business I ever started. A brainstorm turned into a patented (3) product that's had a successful debut on QVC selling thousands of units. Best of all is being part of a life changing product that has a profound effect on customers and their lives.
  • ► Marketing plan development and execution in fitness market resulting in a sought after brand.
  • ► Successfully launched product on QVC to single largest DPM in active day part for premiere.
Marketing Plan DevelopmentProduct LaunchFitness MarketMarketing

Inno360, inc.

CFO / VP, Strategic Partnerships

Dec 2009Oct 2014 · 4 yrs 10 mos · Cincinnati, OH

  • Served in dual capacity as CFO and Vice President Alliances at startup provider of SaaS platform. The platform, inno360, is a launch pad for open innovation, enabling private and public sector customers to mine, recruit, and engage businesses and individuals to accelerate the product innovation process.
  • OPERATIONS:
  • ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
  • ► Concurrently held positions as CFO and VP of Strategic Partnerships at a start-up SaaS platform for open innovation.
  • MARKETING & BUSINESS DEVELOPMENT:
  • ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
  • ► Cultivated strategic partnerships with application resellers, application developers, and ecosystems of technology companies, people, and content.
  • ► Spearheaded channel sales and marketing strategy working with development team in all aspects of identifying and sourcing technical platform partnerships including recruitment, contract structure and negotiations, technical due diligence, and final integration plans.
  • ► Developed an interconnected ecosystem of resources of more than five billion items within 15 months, including patents, technical journals, technical professionals, and corporate assets.
  • FINANCE:
  • ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
  • ► Completed $5M+ in first round of funding in collaboration with senior management team.
  • ► Reduced overall company debt in excess of $1M by negotiating exceptional terms with vendors/suppliers for extended credit and deferred payment structures.
  • ► Developed procedures to ensure proper GAAP accounting principles were maintained.
  • Coordinated outsourced financial activities (accounting, payroll, HR) and established benefit programs.
SaaSStrategic PartnershipsChannel Sales

Cad centric systems, inc.

President, CEO

Mar 1998Sep 2017 · 19 yrs 6 mos · Cincinnati, OH

  • Privately held software developer and marketer of mid-market Product Lifecycle Management (PLM) software and visualization technologies to manufacturing companies.
  • Notable Initiatives and Achievements:
  • ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
  • ► Co-founded and led all aspects of the business, including sales, marketing, and application development initiatives.
  • ► Provided seed funding/capital to launch the company and take it through its first two years of development.
  • ► Set up business processes and financial reporting systems. Led the company through 20 profitable quarters.
SalesMarketingApplication DevelopmentBusiness ProcessesBusiness Development

Sgi

2 roles

Global Partner Manager

Jan 1996Mar 1998 · 2 yrs 2 mos · Mountain View, CA

  • Business liaison with SDRC, the largest software partner of Silicon Graphics of over 400 developers and $40Million in leveraged revenue.
  • Notable Initiatives and Achievements:
  • ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
  • ► Responsible for overall marketing, sales, and product readiness of partner on SGI platform. Worked extensively with marketing and sales management to create co-branded product and frictionless sales process.
  • ► Created, implemented and deployed field based sales and marketing programs designed to leverage business with SDRC, including extensive collateral, presentation material, and on-line WEB based tool development.
  • ► Accountable for $40M+ in sell-thru business.
  • ► Top company VAR/ISV manager 2 years running.
MarketingSalesProduct Readiness

Director, MCAD Application Marketing

Jan 1993Jan 1996 · 3 yrs · Mountain View, CA

  • Managed largest market segment for provider of computing, storage, and data center solutions when Internet and interactive graphics were in their infancy. Played key role in developing the vision for what the new computing model would look like for both the company and the manufacturing/interactive engineering design software community.
  • Notable Initiatives and Achievements:
  • ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
  • ► Grew Silicon Graphics core MCAD business from $250M to $500M in two years.
  • ► Pioneered the company's first integrated, multi-media marketing program (video, computer-based presentations, published sales guide, on line marketing).
  • ► Recruited numerous partners to port their application to the SGI platform including identification of applications, business justification, porting agreements, and supporting marketing programs.
  • ► Managed $4M annual marketing budget including trade shows with budgets in excess of $1M.
MarketingSalesProduct Management

Education

University of Evansville

BS — Mechanical Engineering

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