May 2025 – Jul 2025 · 2 mos · Berkeley, California, United States · On-site

• ° Provided intensive, one-on-one instruction to K-12 students using Lindamood-Bell's evidence-based programs, including Visualizing & Verbalizing® and Seeing Stars®.
• ° Designed and implemented individualized learning plans to address underlying cognitive skills deficits and improve reading comprehension, decoding, and math proficiency.
• ° Conducted ongoing student assessments and utilized data to track progress, inform instructional adjustments, and ensure measurable academic growth.
• ° Collaborated with parents and teachers, delivering regular progress reports and fostering strong communication to create a supportive learning environment.
• ° Successfully accelerated student achievement, with an average of 1.5 years of reading growth in 2 for students on my caseload.

May 2022 – Jun 2023 · 1 yr 1 mo · San Francisco Bay Area · Hybrid

• Managed go-to-market (GTM) launches for adtech products related to ad serving and ad measurement on The Trade Desk programmatic demand side platform.
• Brought suite of dynamic creative optimization products to market, generating 40M+ in revenue from new and existing global clients within 6 months of release.
• Led cross-functional team of 8-10 people to create a dashboard for monitoring product marketing KPIs (revenue, enablement collateral usage, product usage, and website traffic).
• Created narratives and presentations for sales pitches on ad measurement (Global), podcast advertising (US), the Pharma vertical (US) and connected TV advertising (France).
• Initiated monthly Product Marketing Learning Hour and educated internal client-facing teams on the customer value of new product features and updates.
• Grew product marketing blog readership in first year to over 10K MOM views.
• Partnered with the product team during the product development lifecycle to provide customer and market insights and translate product features into customer value.
• Collaborated with global marketing teams (brand, PR, events, digital, email, social) to create integrated marketing campaigns for key product launches.
• Enabled internal client-facing teams (e.g., sales, account management, traders) through the creation of training materials, external collateral, blog posts and case studies.
• Delivered presentations and training to internal client-facing teams and external partners on the value of The Trade Desk media buying platform.

Apr 2021 – Mar 2022 · 11 mos · San Francisco Bay Area · Remote

• Built information pipelines through API connectors to transfer data from Google Analytics and Salesforce into Domo, to produce dashboards and visualizations of real-time data for the C-Suite.
• Collaborated with Marketing to monitor and optimize campaigns based on number of Marketing Qualified Leads (MQL), and sales response as measured by Sales Qualified Leads (SQL).
• Analyzed product adoption by monitoring user data to identify user responses to ads and provide insights and visualizations for ad sales enablement and go-to-market (GTM) messaging.
• Liaised with audience measurement consultant (Epicenter) to analyze audience numbers and multipliers.
• Created a near real-time visualization with alerts to monitor ad-proxy on the network for monetization.

Jan 2020 – Mar 2021 · 1 yr 2 mos · Berkeley, CA

• 400+ hours of hands-on course material, with 1:1 industry expert mentor oversight, and completion of 2 in-depth capstone projects.
• Mastered skills in analyzing business problems, data analysis, presenting business insights to different stakeholders, SQL, Python and data visualization.

Aug 2019 – Jan 2020 · 5 mos · Berkeley, CA

• Event Consultant for Wellness Event with 100+ online participants.
• Designed web presence for event and guide for participants.
• Owned, managed and optimized paid media campaigns to promote event.

Oct 2017 – May 2018 · 7 mos · San Francisco Bay Area

• Initiated and executed sales opportunities for wellness services provided to HR organizations within companies, securing WeWork as a client.
• Utilized understanding of HRIS systems and healthcare landscape for clients to optimize wellness program implementation for maximum employee engagement and reduction of healthcare expenses.

May 2015 – Jun 2017 · 2 yrs 1 mo

• Led all product training and marketing program planning (e.g., audience targeting, retargeting, behavioral lookalikes, sponsored listening, visual ad experience).
• Initiated and conducted monthly product launch training for 400+ sales representatives, generating additional revenue in their first year of launching (Sponsored Listening: $100M+ in 2016; Retargeting: $60M+ in 2017).
• Partnered with Product Marketing to create print and digital collateral for sales.
• Conducted market and competitor analyses, identifying trends within the digital advertising ecosystem that support Pandora's value propositions, product features, and competitive advantages.
• Developed & distributed ad product training & marketing content in the form of one-sheets, videos, podcasts, and slides for monthly all-hands deck and quarterly ad product training.

Aug 2012 – May 2015 · 2 yrs 9 mos

• Responsible for securing 50M+ in revenue and supporting 10 different sales reps with 100+ clients.
• Monitored campaign delivery via third party and internal ad serving systems for quality assurance/quality control and to ensure campaigns are running as contracted.
• Generated client campaign reports, analyzed the results using Excel Pivot Tables and presented insights to sales reps and clients.
• Project managed all aspects of ad campaigns while cross collaborating with sales, trafficking and design teams to improve ad pacing, delivery optimization, ad trafficking, reporting & ad design.

Jul 2011 – Aug 2012 · 1 yr 1 mo · San Francisco Bay Area

• Developed and managed all aspects of operations for health/wellness website start-up.
• Project manager for involvement with a national online cleansing event with Yoga Journal Magazine (Yoga Journal Fall Detox) which attracted 25,000+ participants.
• Helped to develop and execute a national online cleansing program & research study with Yoga International Magazine that had 10,000+ participants.
• E-newsletters: responsible for content, design and analysis to enhance marketing strategy.
• Developed a partnership with the online herbal supply company, Banyan Botanicals, to create co-branded Doctor Blossom products.
• Managed website content & users – using Joomla CRM System & HTML.

Mar 2008 – Jul 2011 · 3 yrs 4 mos · San Francisco Bay Area

• Served as executive assistant to Principal and administrative assistant to staff of twenty employees.
• Responsible for the accuracy of all project contracts and invoices.
• Created budget tables and accounting spreadsheets for project managers using Microsoft Excel.
• Assisted project managers in the creation of presentations and proposals.
• Responsible for proofreading the quality and accuracy of legal documents generated for clients.

Oct 2005 – Aug 2007 · 1 yr 10 mos ·

• Scheduled client meetings, business activities and travel itineraries for CEO, brokers and agents
• Functioned as West Group property manager, corresponding with clients and possible renters
• Launched Internet marketing campaign, updated website with content using HTML, and conducted Internet research to answer time-sensitive questions from CEO
• Responsible for all office details including light accounting, maintaining database of contacts, answering the switchboard telephone, writing business letters for staff and other administrative tasks