Jan 2023 – Present · 3 yrs 3 mos · Zagreb, Croatia

• Product development and strategy firm. Working with startups and scale-ups on product strategy, operational systems, and AI implementation.
• Clients across B2B SaaS, enterprise software, and marketplace platforms. Scope ranges from product roadmap definition and go-to-market execution to hands-on prototyping and AI workflow design.

Oct 2021 – Feb 2023 · 1 yr 4 mos · Zagreb, Croatia · Remote

• PropTech platform for consumer housing. Worked daily with the CTO to architect the system backbone across all departments. Managed the outsourced engineering teams and built four products across the property lifecycle.
• Capital Planner: Financial planning tool for a 20+ building pipeline. Consolidated fragmented data across departments, added land acquisition tracking, and designed interactive map-based visualizations for investors. Cut planning time by 90%.
• Virtual 3D Tour: Programmatic building generation rendered in Unreal Engine. Every element cataloged with architects and interior designers to match exactly what buyers would receive. Buyers walked through their future homes before construction. Instrumental in securing the seed round and eliminating the need for physical showrooms.
• Design Studio: Customer-facing tool embedding the 3D tour so buyers could view and customize their units.
• SalesOps Platform: Unified system for unit releases, waiting lists, payments, and loan documentation. Built because the sales workflow was too confidential and specialized for off-the-shelf tools. Significant reduction in errors, meaningful lift in lead conversion.
• All products shipped and operational. Multiple outsourced engineering teams managed in parallel.

Oct 2021 – Jan 2023 · 1 yr 3 mos · Zagreb, Croatia

• Placed via Q agency for the Nabr engagement. Full scope described in the Nabr entry above.

Jun 2021 – Nov 2021 · 5 mos · Remote

• B2B SaaS workplace management platform. Led product strategy and technical roadmap for workspace optimization tools.
• Conducted user research and competitive analysis shaping feature prioritization. Worked across product, engineering, and customer success to align development with enterprise client needs.

Jun 2021 – Oct 2021 · 4 mos

• Workplace SaaS company. Led product strategy and roadmap for internal products while concurrently managing the SpaceIQ engagement part-time.
• Conducted user research and competitive analysis shaping feature prioritization. Worked across product, engineering, and customer success to align development with client needs.

Aug 2018 – May 2021 · 2 yrs 9 mos · Croatia · On-site

• FinTech due diligence SaaS platform serving institutional investors. Built the entire European operation from zero: team, processes, development capacity.
• 0-to-1 operation. Significant cost reduction compared to US operations. Enterprise clients: global investment banks and hedge funds. SOC 2 compliance. Multi-timezone operations across US, Eastern Europe, and Croatia.
• Structured cross-timezone workflows as a competitive advantage: US guidelines in the evening, translated for European teams by morning. Continuous delivery across time zones.
• Designed operational playbooks still in use after departure. AlphaPipe was later acquired by Stout.

Nov 2017 – Jul 2018 · 8 mos · Remote

• FinTech B2B SaaS platform for institutional due diligence. Managed technical operations and enterprise client implementations across New York, Minsk, and Zagreb.
• Built enterprise onboarding frameworks and testing processes for the platform. First role at AlphaPipe before being promoted to Managing Director to build the European operation.

Apr 2012 – Oct 2017 · 5 yrs 6 mos · Zagreb, Croatia

• IoT fleet management platform, hardware and software. P&L owner for seven years across six verticals and European enterprise buyers.
• Grew the business unit 3.5x by restructuring the business model and running three go-to-market motions simultaneously.
• Identified a churn risk hidden in the pricing model: customers financed devices, hit breakeven in 3 months, and could switch after 12 months. Restructured from device purchase to a rental model with multi-year minimum commitments. Eliminated the churn risk entirely.
• Three parallel go-to-market channels: white-labeling for device manufacturers, telecom operator partnerships bundled into SMB and enterprise packages, and insurance companies using the platform for risk calculations.
• Found product-market fit across six verticals in IoT fleet management. Enterprise partnerships across the European market.

Jul 2010 – Mar 2012 · 1 yr 8 mos · Dubai, UAE · On-site

• Business development for luxury hospitality solutions in the Dubai market. Managed enterprise client relationships and go-to-market strategy for high-end hospitality partnerships.