Dustin Rea

Co-Founder

Indianapolis, Indiana, United States15 yrs 3 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Expert in scaling SaaS product delivery.
  • Proven track record in technical leadership.
  • Specialized in design systems and architecture improvements.
Stackforce AI infers this person is a SaaS-focused technical leader with expertise in system design and agile workflows.

Contact

Skills

Core Skills

Technical StrategySoftware As A Service (saas)React.jsDesign SystemUser Experience (ux)Engineering ManagementSalesConsulting

Other Skills

Design systemsArchitectureDevelopment workflowsBusiness StrategyProject ManagementLeadershipBusiness DevelopmentSystem designTeam leadershipFounder coachingCode QualityStrategic LeadershipTechnical LeadershipNext.jsOpenAI features

About

Most growing companies build software without the principles that make tech companies fast. They have product owners and engineers, but they're missing the foundational systems that compound velocity over time. Initiatives like Design systems, clean architecture, spec-driven processes. Without those, every feature takes longer than it should, every new hire ramps slower than expected, and the roadmap keeps slipping. The initiative that would fix this keeps getting pushed to next quarter. The team is too busy with the current sprint to build the foundation that would make every future sprint faster. That's where I come in. I take that high-leverage initiative off your board and own it end-to-end. Architecture, development, quality. One principal-level engineer powered by agentic development workflows, delivering at the speed of a small team. The initiative ships. But what stays behind is compounding velocity. A design system that cuts UI development time in half. An architecture improvement that unblocks the next three features. Development workflows that multiply what your existing team can do. When I leave, your team has more capability than when I arrived. How I work: - Weekly strategy call to align on priorities and define what we're building - Spec-driven development process so we build against a shared source of truth, not assumptions - Production-grade output. Not prototypes. Not proofs of concept. The real thing. - Flat monthly retainer. No scope creep. No hourly billing. We work through priorities in order. I've spent 12 years building software inside agencies, Fortune 500s, and scaling multi-product platform SaaS companies. I know what breaks in outsourced development because I've been on both sides of it. I built my practice to be the opposite of that. If you're a product leader at a growing company with more roadmap than engineering capacity, I'd like to hear what's on your plate. If you're a founder building without a technical co-founder, I can help with that too.

Experience

15 yrs 3 mos
Total Experience
2 yrs 7 mos
Average Tenure
12 yrs 9 mos
Current Experience

Dustinrea.com

Founder & Fractional CTO

Jun 2025Present · 11 mos · Greater Indianapolis · Remote

  • Embedded development partner for growing companies.
  • I help product leaders ship the high-leverage initiative their team can't get to. The one that, once it ships, makes everything after it faster. That might be a design system that eliminates UI inconsistency, an architecture improvement that cuts delivery time in half, or agentic development workflows that multiply what the existing team can do.
  • The project ships, but what stays behind is compounding velocity.
  • I bring the engineering principles that tech companies take for granted into companies where software supports the business but isn't the business. Healthcare, logistics, insurance, fintech, manufacturing, and other industries where the product team has ambition but the engineering org is still catching up.
  • You get one principal-level engineer on a flat monthly retainer, working against a spec-driven process, shipping production-grade output.
  • What this looks like in practice:
  • Weekly strategy call to define priorities and scope
  • Hands-on architecture, development, and quality (I build, not just advise)
  • Spec-driven methodology that creates a shared source of truth between product and engineering
  • Agentic development workflows that deliver at the speed of a small team
  • When the engagement ends, your team has better systems, better patterns, and more capability than before
  • Previously: 12 years building software inside agencies, Fortune 500s, and scaling multi-product platform SaaS companies. I know what breaks in outsourced development because I've been on both sides of it.
  • For non-technical founders:
  • If you're building a software company without a technical co-founder, I work as a fractional CTO who also builds. I help you figure out what to build, in what order, and why. Then I build it.
  • You get CTO-level thinking plus execution in one seat. Plain-language specs, production-grade products, and honest guidance on what matters now vs. what can wait.
Software as a Service (SaaS)ConsultingTechnical StrategyDesign systemsArchitectureDevelopment workflows

Laurel (previously time by ping)

Principal Software Engineer, React

Nov 2022Jun 2024 · 1 yr 7 mos · Remote

  • Led the team in launching v1 of a full product rewrite to a cloud-native approach, incorporating OpenAI features and animation capabilities with GreenSock for enhanced user experience.
  • Collaborated with product and design teams to estimate and plan features, ensuring alignment with business goals and user needs.
  • Resolved production incidents promptly by working closely with the team on call, maintaining product stability and reliability.
  • Coached junior and senior software engineers in code quality, system design, and soft skills.
  • Represented Front End within the architecture group.
  • Worked with the Data / Machine Learning team to deliver several cross functional features.
Technical StrategyCode QualityStrategic LeadershipSoftware as a Service (SaaS)Technical LeadershipReact.js+1

Kandji

Staff Software Engineer

Aug 2021Nov 2022 · 1 yr 3 mos · Remote

  • Founded the Frontend Enablement team to build a scalable design system aligned with product needs.
  • Led the transition of the engineering team from contractors to an in-house team, maintaining productivity and efficiency.
  • Collaborated with tech leads to raise test coverage above 80%, significantly reducing incident rates.
  • Achieved a platform-wide 20% average reduction in page load times via targeted breakout group.
  • Rolled out the FE hiring process, including tech screen design, evaluation, and interviewer training.
Technical StrategyStrategic LeadershipSoftware as a Service (SaaS)React.jsTypeScriptEnterprise Software+2

Activecampaign

Senior Frontend Engineer

Mar 2020Aug 2021 · 1 yr 5 mos · Indianapolis, Indiana, United States · Remote

  • Performance Team
  • Collaborated with Staff+ engineers, Senior Managers, Directors, and VPs to improve the product's performance in key areas: Page Load Time and Full Page Refreshes
  • Developed a Proof of Concept using Micro-Frontends to allow multiple technologies to load on the page while maintaining the feel of navigating a SPA (Single-Page Application)
  • Landing Pages Team
  • Led the integration of a large Angular 1.0 codebase with PHP and Ember ecosystems for the launch of ActiveCampaign's new product, Landing Pages.
  • Managed the Ember/PHP page that launched the Landing Pages experience, ensuring a smooth rollout of the product.
  • Collaborated with SRE to handle millions of landing page impressions per month, contributing to the success of the product.
  • Leveraged Launch Darkly Feature Flags to safely release new features to customers
  • Integrated the Design System Team's React Components into Angular Landing Pages application to improve visual consistency and UX through the product.
Technical StrategyAngularSoftware Systems EngineeringSoftware as a Service (SaaS)React.jsUser Experience (UX)+1

Fusion alliance

Senior Full Stack Engineer | Engineering Manager

Oct 2016Mar 2020 · 3 yrs 5 mos · Greater Indianapolis · Hybrid

  • Senior Full Stack Engineer (Consultant)
  • Led multiple teams through development life cycles
  • Implemented secure RESTful APIs
  • Built a starter kit and build process for a client to reduce time to market for large websites
  • Developed coding standards for teams that I worked with
  • Efficiently managed time and deadlines while juggling multiple projects and internal initiatives
  • Engineering Manager
  • Mentored direct reports with skill set and career pathing
  • Led monthly training lunches for backend development
  • Improved hiring process for incoming engineers
Amazon Web Services (AWS)Technical StrategySolution ArchitectureLeadershipSoftware as a Service (SaaS)Engineering Management+3

Angie's list

Advertising Sales Consultant

Nov 2013Aug 2014 · 9 mos · Greater Indianapolis · On-site

  • At Angie's List, I worked in the Advertising Sales department. The position required a great attitude towards working as a team, as well as focusing on the task at hand. I learned many sales techniques through experience and from senior members and managers.
  • The position taught me many things about cold calling and proper ways to follow up and organize meetings with clients. As a sales consultant, it was often necessary to determine who were key decision makers and how to reach them.
  • Along the way, it was crucial to be kind and professional to every client to establish a reputation with my potential clients. After closing the sale, clients would often contact me for assistance even months after the sale was closed. The trust I would build with my clients was very important to me as a sales professional and my ethical outlook on business deals.
  • As a technical person by nature, I was always happy to help my teammates with technical issues in order for them to push through their sales process without having to wait on the IT Help Desk.
Cold CallingsalesforceBusiness-to-Business (B2B)Software as a Service (SaaS)SalesConsulting+1

Red hook agency

CEO & Principal Consultant

Aug 2013Present · 12 yrs 9 mos · Greater Indianapolis · Remote

  • Scaled technical delivery across several early- to mid-stage products, acting as staff+ IC, fractional CTO, and architect for client teams, balancing hands-on development with strategic advisory.
  • Led technical turnarounds and product launches for early-stage SaaS companies, helping multiple teams grow to $3M+ ARR through a mix of system design, team leadership, and founder coaching.
  • Developed SPA web applications with administration panels for content and user management
  • Authored RESTful APIs with proper security policies
  • Integrated JWT Token Authentication for stateless applications
  • Tested applications with TDD / BDD principles to deter regression
  • Leveraged Google Maps API for Store Marker Placement and Store Sort by User Location
  • Integrated Website, ZenDesk API, and Zopim API in an application for Ticket Delegation
Business StrategyTechnical StrategyProject ManagementLeadershipSoftware as a Service (SaaS)Consulting+1

Provim.net

Client Solutions Consultant

Nov 2012Feb 2013 · 3 mos · Indianapolis, Indiana

  • It is my responsibility as a web professional to help ProVim's clients understand the questions that they don't know to ask their web developers. I am the link between the client and the production team. The client tells me what they need and I help to define their project in scope and detail so that we know if it is a good fit for the client.
  • Business and Marketing Plan Consulting (Internal & For Clients)
Consulting

Long roots llc

Co-Founder/Co-Owner

Nov 2011Nov 2012 · 1 yr · Greater Bloomington, Illinois Area

  • As Co-Owner and operator of Long Roots LLC, I am responsible for brand development,website development, eCommerce, content creation, social media, and customer service.

Dpweb group llc

2 roles

Web Developer

Oct 2010Nov 2012 · 2 yrs 1 mo

  • As a web developer I have used problem solving skills to complete user friendly websites for myself and for DPWeb clients.
  • I have customized WordPress Blogs, Forum Installations, and eCommerce solutions for various markets. I have integrated Paypal into a number of websites securely.
  • I am also able to take a conceptual idea for a website such as a Photoshop Template and turn it into a working website. I am very detail oriented which allows me to make websites that match the customer's expectations.

Owner

Aug 2010Nov 2012 · 2 yrs 3 mos

  • As the owner of DPWeb Group, I gained traction in the competitive web hosting market by ensuring every customer received an excellent experience with our WordPress Hosting Solutions.
  • From there, I was able to offer Article Writing, SEO, Web Design and Development, Logo Creation, and much more. The wide array of products and services allows DPWeb Group to tailor packages for all types of customers.
  • Personally, I have worked to ensure every customer gets what they need. DPWeb Group was founded on white hat marketing principles and has grown because of it.

Dpbloghost.com

Founder

Aug 2010Feb 2012 · 1 yr 6 mos

  • DPBlogHost.com became a part of DPWebGroup.com
Technical StrategyConsulting

Education

Purdue University

Bachelor's Degree — Philosophy/Entrepreneurship and Innovation

Jan 2008Jan 2013

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