Mar 2025 – Oct 2025 · 7 mos · Remote

• Design and launch a multi-step onboarding experience that captures user values, priorities, and location preferences, increasing sign-up conversion rate.
• Ship a streamlined job application flow that drives a strong day-one increase in new user acquisition.
• Redesign the subscription modal within an external application flow, increasing conversion rate by 19%.
• Design and launch the MVP employer dashboard for a recruiting platform, including role management, candidate tracking, and action workflows to support future feature scaling.
• Partner with product and marketing on growth experiments that increase free-trial starts by over 200% and help exceed monthly new-customer targets ahead of schedule.
• Lead initiatives to lift free-trial activation rate toward a 5%+ goal through iterative UX improvements and in-app prompts.

May 2024 – Feb 2025 · 9 mos · Miami, Florida, United States · Remote

• Navigate scope changes mid-project by adding 2 week development to a redesign of the SaaS landing page, exceeding client expectations and building a foundation for future work.
• Deliver research-driven design solutions for a CFA study app, gathering user data to inform impactful redesign recommendations that exceeded client expectations.
• Lead a team to enhance and refine features for an app that automates job applications, improving usability and going beyond the initial scope with strategic design suggestions to further improve user experience and increase efficiency of the job application process.
• Design engaging and intuitive experiences for e-commerce platforms, focusing on product detail pages and checkout flows.
• Analyze competitor strategies for onboarding users and the matching process to provide actionable insights for improving user flow and engagement in a video-based dating app.
• Create a findings report based on research and testing, outlining key issues and providing recommendations to address the identified problems.
• Develop high-fidelity design solutions in response to user feedback and competitive research, focusing on enhancing usability and engagement, increasing user acquisition and retention.
• Deliver final design recommendations to development teams across various responsive design projects, providing comprehensive hand-off materials, including design specifications, assets, and interaction details, to ensure smooth and accurate implementation.
• Plan projects from start to finish, breaking down complex tasks into manageable steps to ensure smooth execution.
• Design high-converting landing pages, email templates, logos, and marketing assets, ensuring consistency with brand guidelines and enhancing user engagement.
• Mentor and lead multiple design teams simultaneously, ensuring junior designers are supported and projects are delivered on schedule and to high standards.

Dec 2022 – May 2024 · 1 yr 5 mos · Miami, Florida, United States · Remote

• Lead UX/UI Design, overseeing website updates, crafting high-conversion landing pages, and ensuring seamless design consistency to enhance user engagement and meet business objectives.

Mar 2022 – Dec 2022 · 9 mos

Jun 2012 – Dec 2018 · 6 yrs 6 mos

• Design product and educational content, increasing sales by 900% in 3 years.
• Integrate ecommerce cart, increasing profits by 300%.
• Design graphics, logos, ads, using typography that are accessible and pleasing to the eye.
• Successfully manage product listings, updates, and additions to shop, while also mentoring others in the field.
• Cultivate a positive and uplifting community of over 5,000 people, providing a safe and valuable place to learn and increasing website traffic and sales.
• Develop optimization strategies that increase search engine rankings.