Ewan Mcallister — Software Engineer

🚨 I help **B2B SaaS** teams eliminate **revenue + capacity waste** inside their funnel so more of their existing inbound turns into booked meetings and closed revenue. Most SaaS teams aren’t struggling with growth. They’re leaking value at scale: → Plenty of traffic, but too few qualified demo requests → Too many low-fit meetings hitting the calendar → High no-show rates → Reps spend hours preparing and updating CRM manually → Post-demo follow-up is inconsistent, slow, or generic → Deals stall during “internal discussion” and quietly die The problem? **No revenue infrastructure.** They drive more inbound… while the demo funnel quietly wastes time and money. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ WHAT I FIX: I install **Revenue Waste Infrastructure** that plugs the leaks across the demo journey: - **Visitor → Meeting leak** → More qualified meeting volume from existing traffic - **Qualification leak** → Bad-fit leads filtered before they consume rep time - **Show-rate leak** → Fewer no-shows, more attended meetings - **Call-quality leak** → Reps walk into calls prepared with real context - **Post-call leak** → Momentum stays alive with structured recap + reinforcement The result: **more revenue per demo** and **more revenue per AE hour** — without needing more traffic or more headcount. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ HOW IT WORKS: **Phase 1 — Infrastructure Installation** (fixed-scope project) We diagnose the dominant leak, quantify the impact, and install the infrastructure required to eliminate it. **Phase 2 — Revenue Scale Partnership** (optional) Ongoing optimisation, experimentation, and reporting to compound yield over time. This is not “running automations.” It’s **measured revenue efficiency engineering.** ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ WHO I WORK WITH: Demo-led B2B SaaS companies with: - **£5M–£50M ARR** - **5+ person sales team** - **High inbound demo volume** (ideally 100+ demos/month) - Defined pipeline stages + CRM in place If that’s you, book a diagnostic and we’ll identify where the funnel is wasting time and revenue — and what it would take to eliminate it.

Stackforce AI infers this person is a B2B SaaS revenue optimization expert.

Location: Belfast, Northern Ireland, United Kingdom

Experience: 25 yrs 6 mos